Breaking Down the PESO Model

Contributed by PRSA Oregon partner Allen Hall PR, University of Oregon     The PESO model is a visual representation of the four types of media combined for a successful PR campaign. The model was created by Gini Dietrich who founded and co-authors the blog Spin Sucks and has years of communications industry wisdom under herContinue reading “Breaking Down the PESO Model”

PRSA Oregon honors aspiring PR pre-professionals

For nearly two decades, the University of Oregon’s School of Journalism and Communication has called upon our the PRSA Oregon chapter to jury the Jack Ewan Award for Outstanding Public Relations Senior. This year, we were also invited to judge the Liz Cawood Award for Service to UO PRSSA and the Community. A member ofContinue reading “PRSA Oregon honors aspiring PR pre-professionals”

PRSA Oregon Shines at 2017 PRSAIcon

PRSA Oregon showed its “Revolutionary Leadership” at this year’s PRSA International Conference (#PRSAIcon), Chapter Leadership Rally (#PRSArally) and National Assembly (#PRSAdelegates) held in Boston, Mass., Oct. 6-10. Ten PRSA Oregon members attended, two received industry awards, three advocated for members’ rights at Assembly and one networked with chapters from around the country at Rally, showingContinue reading “PRSA Oregon Shines at 2017 PRSAIcon”

We’re All Ears: PRSA Statewide Listening Tour Visits Salem

Author:  Elisa Williams How the new statewide PRSA Oregon Chapter could help members develop professional connections was the focal point of discussions during morning and evening Listening Tour sessions in Salem. These Listening Tour events, held at Willamette University in Salem on April 18 and 19, attracted members from Salem, Stayton and Lincoln City, inContinue reading “We’re All Ears: PRSA Statewide Listening Tour Visits Salem”

We’re All Ears: PRSA Statewide Listening Tour Visits Eugene

Author: Maritza Rendon To facilitate the transition to PRSA Oregon, chapter officers are visiting the Eugene/Springfield and Salem communities to meet with current and prospective members to hear their needs, concerns and ideas.   On April 4 and 5, Oregon Chapter President-Elect Julie Williams, APR, and Membership Director Siobhan Taylor visited Eugene for morning andContinue reading “We’re All Ears: PRSA Statewide Listening Tour Visits Eugene”