PRSA Oregon Spotlights & Awards of Distinction
There are dozens of awards programs for public relations and integrated communications, both locally and internationally. We all know the ones that are for show. The Spotlight Awards, along with our cousins, PRSA’s Silver and Bronze Anvils, are focused on the same criteria used to determine a candidate’s readiness to go through the Accreditation program: research, planning, implementation and evaluation. Entering in our awards program is a great way to benchmark your organization’s communications programs against best practice methodologies around the country. Our judges provide written feedback, in addition to scores, and you can use this insight to enhance your strengths and address your opportunities for improvement.
Ethics at work: how entries are judged
Entries will be judged by our PRSA colleagues in another jurisdiction. Two or more judges will review each entry, at least one of whom is a nationally APR accredited professional. If there is a large discrepancy in the number of points awarded, an additional judge is brought in to render the final decision. Entries are also reviewed by a local audit committee for accuracy and completeness of results.
Nominees compete against themselves, not other entrants. If you did good work, and the judges agree, you’ll receive our state’s highest honor for public relations professionals, a Spotlight Award.