Public Relations Manager – Oregon Food Bank
Pay Details: Range of $52,920 the $76,734 DOE
Apply Here: http://bit.ly/OFBpr2019
Who We Are
Oregon Food Bank believes that no one should be hungry. Our mission is to eliminate hunger and its root causes.
At Oregon Food Bank, we believe that food and health are basic human rights for all. We know that hunger is not just an individual experience; it is also a community-wide symptom of barriers to employment, education, housing and health care. That’s why we work on two fronts in our mission to end hunger in Oregon: we build community connections to help people access nutritious, affordable food today, and we build community power to eliminate the root causes of hunger for good.
Oregon Food Bank is an Equal Opportunity Employer, and we encourage applications from candidates who can contribute to the diversity of our organization. Over and above our commitment to non- discrimination, OFB actively seeks to employ members of the community who have experienced poverty or food insecurity and members of historically marginalized groups including racial and ethnic minorities. Please visit our website to read more about our commitment to equity. Opens in New Window
Who We Are Looking For
You care deeply about people experiencing hunger and hold them in the center of all that you do. You are committed to using equity as a process and an outcome of your work. You are a public relations expert who will develop and coordinate Oregon Food Bank’s public relations and media outreach to align with the larger communications strategy. You are known for your ability to think strategically and be proactive in driving a powerful narrative in the media.
As the Public Relations Manager, you will contribute to the organization’s success through proactive story pitching and reputation management to reinforce our brand values and educate the public about our mission to end hunger. You will manage all aspects of media engagement, build and nurture relationships with key contacts, proactively assist with media inquiries and stay abreast of opportunities to favorably position OFB as a thought-leader in food banking and social justice.
You will own the media messaging and train and educate staff and spokespeople to reach Oregonians with OFB’s mission and values. You will manage crisis communications and serve as the spokesperson to all media outlets.
You are responsible for copywriting for marketing and communications materials to create effective messaging for teams across the organization. You also understand the role of digital communications and are fluent in producing content across platforms.
Strategic Public Relations:
Lead the planning and development of our public relations efforts to ensure we are educating and empowering donors, volunteers, clients, partners, government officials, and national and local organizations to join us in ending hunger
Respond to all media inquiries and support story development, including: coordinating logistics with journalists, providing facts, figures and data about our organization, curating photos, logos and other visuals for media.
Pitch stories to journalists, ethically highlighting human stories, the newsworthiness of OFB’s work and the value of coverage for the media outlet’s audience.
Serve as the primary spokesperson for the organization; develop and utilize key talking points; understand and apply interview bridging techniques; train staff and key spokespeople on how to successfully conduct themselves in an interview.
Manage, maintain and grow our media list; follow and engage with key reporters via social media and stay abreast of changes in the media landscape.
Track, analyze and report resulting coverage; amplify media coverage through social media and other relevant channels.
Manage communications in crisis situations; serve as spokesperson when needed; keep media informed during a crisis and provide strategic communications counsel to the organization.
Content Development and Copywriting:
Conceptualize and write content for a wide variety of mediums, including: press releases, op eds, web copy, newsletters, speeches and other materials; work closely with graphic designers to align copy with assorted visual mediums.
Develop and maintain relationships across the organization and assist teams with copywriting needs to ensure brand consistency.
Serve as primary proof reader for marketing materials; understand and apply AP style.
Regularly develop talking points for a variety of situations and scenarios; understand how to synthesize complex topics into soundbites.
Conceptualize and develop dynamic social media content that engages key media and influencers in support of the organization’s brand.
Develop content for OFB’s News Blog, using it as a resource to leverage support for the earned media strategy.
Contribute to our editorial calendar; curate and repurpose content and identify trends and opportunities for social media posts and engagement.
Other duties as assigned.
Skills and Experiences of the Ideal Candidate
Experience in modeling cultural proficiency and demonstrated commitment to equity, inclusion and social justice work. Bachelor’s degree in public relations or journalism, marketing or related field and 5-10 years of experience working in marketing communications or public relations. Additional education may be substituted for experience, and educational qualifications may be waived depending on work history.
Relevant experience would include:
Corporate, advocacy or agency public relations
Non-profit marketing and communications
Copywriting, editing and proofreading skills, including web-based writing and AP style
Demonstrated experience serving as an organization’s spokesperson; comfortable and skilled in both broadcast and print media interview situations
Experience and ability establishing and cultivating strong working relationships with diverse stakeholders, including media relationships
Demonstrated experience with developing and implementing strategic and crisis communications plans
Demonstrated familiarity with social media, including Facebook, Twitter, Instagram, and LinkedIn
Working knowledge of Hootsuite, Sprout Social or other social media management tools
Willingness to innovate, problem solve and seek innovative solutions to communication challenges in a demanding, fast-paced environment; must be able to work under deadlines and changing priorities
Demonstrated ability to think strategically, take initiative and use good judgement; ability to maintain confidentiality
Project management and organization skills; ability to manage multiple projects with attention to detail
Ability to handle interruptions, maintain focus on tasks and produce timely, accurate work
Ability to analyze complex data and synthesize information; ability to convey context and content to diverse learning styles and an ability to develop presentations and develop reports that may include technical information
Ability to work independently and as part of a team; comfortable working in an office environment and offsite
Proficiency with Google Suite (Gmail, Calendar and Drive) and standard office equipment
Familiarity with Adobe Creative Suite, especially Photoshop and InDesign
OFB believes strongly in the power of lived experience, so we’re particularly interested in candidates who hail from traditionally under-represented communities and/or have experienced food insecurity in their own lives
Accreditation in Public Relations (APR)
Understanding and interest in local and federal government structure and process
Proficiency in a language other than English
Experience working for a food bank, non-profit and/or personal lived experience of inequity/oppression
Fine Print: Work is performed in an office environment while sitting at a computer screen for extended periods. Periodically walk throughout the facility (warehouse and office) to communicate with staff and check on the status of projects. May lift, move and carry objects from 20 to 40 pounds, such as boxes containing office and other supplies. Crouching, bending, kneeling and reaching when filing. Work outside normal working hours and occasional out of town travel and driving your personal vehicle for various projects as needed.
Job Description: PR-Manager-Job-Description-10.20.19.docx