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Effective Influencer Marketing for Consumer Brands: Tips for Creating a Killer Program

July 11 @ 4:00 pm - 5:30 pm

- $8 – $25

Social media influencers can help brands increase awareness and attract new consumers. Their endorsements influence purchases ranging from products to vacation destinations. Consumers are digging into the social content buffet without much concern about what’s earned and what’s paid. Learn how influencer marketing is enabling brands to be dynamic and relevant. Maxwell Managing Director Vicky Hastings, APR, and Account Supervisor Sara Stewart will provide answers to questions PR practitioners are asking about influencer engagement:

 Why it’s important
 When it makes sense
 How payment works
 Who to target
 How to disclose
 What to measure

Maxwell is an independent brand activation firm focused on building national, purpose-driven consumer brands. Recommendations in this session will be based on their experience carefully targeting and curating influencers to align with brands’ marketing objectives for clients including Bob’s Red Mill, Dave’s Killer Bread, Dr. Praeger’s Sensible Foods, Kettle Brand potato chips, McMenamins, Pacific Foods and Travel Astoria-Warrenton.

Cost: Member $15; Non-member $25; Student $8

 

Venue

University of Oregon Turnbull Center
70 NW Couch St
Portland, OR 97209 United States
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