Upcoming Webinars

AI and the Future of Ethical PR: Perspectives Across the Profession - 9/15/2026

Artificial intelligence is transforming how public relations professionals research, create content, advise leaders and manage reputations. But as AI becomes more integrated into our work, communicators must confront critical questions about accuracy, transparency, bias, accountability and public trust. Join PRSA Oregon for a lively panel discussion exploring the opportunities and risks of AI, the safeguards its responsible use requires and why human judgment remains essential. Guided by the six core values of the PRSA Code of Ethics, panelists representing different career stages and perspectives across the profession will examine what ethical AI use looks like in practice.

Access Past Webinars

From Panic to Purpose: the Plan, the Pivot, the Purpose

Join PRSA Oregon for an engaging professional development webinar featuring Floricel Gonzalez, Influencer & PR Manager at ID Agency. In "From Panic to Purpose: The Plan, the Pivot, the Purpose," Floricel will reflect on the lessons, challenges and opportunities that shaped her first five years after earning her communications degree.


From navigating the uncertainty of early career decisions to finding purpose through unexpected pivots, Floricel will share candid insights into building a career in public relations. Drawing from her experience across lifestyle, hospitality, wellness, social impact and fashion, she'll discuss the realities of agency life, managing client relationships and developing the confidence to adapt as opportunities evolve.

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Be a Lion: The Role of Courage in Leadership

Join PRSA Oregon for an engaging professional development webinar featuring Ken Jacobs, PCC, CPC, ELI-MP, principal of Jacobs Consulting & Executive Coaching and a popular past ICON presenter. In “Be A Lion: The Role of Courage in Leadership,” Ken will explore the critical role courage plays in effective leadership and strategic communication.

Whether you’re leading a team, advising clients or navigating complex organizational challenges, courage is often the difference between managing circumstances and shaping outcomes. Ken will share practical insights and real-world examples to help communication
professionals strengthen their leadership presence, make difficult decisions with confidence and effectively advocate for their ideas and organizations.

Ken holds a Professional Certified Coach (PCC) credential from the International Coach Federation (ICF) and multiple certifications from the Institute for Professional Excellence in Coaching (iPEC), including Certified Professional Coach (CPC), Energy Leadership Index (ELI)
Master Practitioner, and COR.E Leadership Dynamics Specialist. 

This session is designed for communication professionals at all career stages who want to lead with greater confidence.
 
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How to Submit a Winning Spotlight Awards Entry

Our Spotlight Awards entries are opening soon, and we’re hosting a webinar to help you prepare a strong submission. Whether this is your first time entering or you’re looking to refine a previous entry, this session will cover the key components of a winning submission and highlight common pitfalls to avoid.

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The Power of Presence: Navigating Spaces That Weren't Built for You

Communications professionals are often expected to adapt, perform, and fit into environments that may not always value their full identities, experiences, or perspectives. This interactive session explores what it means to lead and communicate authentically while navigating spaces where you may feel overlooked, underestimated, or unwelcome. Participants will also examine how communications and public relations skillsets translate across industries, leadership roles, entrepreneurship, higher education, nonprofit work, consulting, and beyond. Through personal reflection, practical strategies, and real-world insights, attendees will leave with tools to navigate career transitions, embrace reinvention, and show up with confidence and purpose in every room they enter. Larry R. Hygh, Jr., Ed.D. is an award-winning communications professional, educator, and leadership expert with decades of experience in public relations, higher education, nonprofit leadership, religious organizations and community engagement. Dr. Hygh is currently an assistant professor at California State University, Dominguez Hills, where he teaches an array of public relations and communications courses. He holds an Ed.D. in Education, Organizational Leadership from Pepperdine University and has taught communication and leadership courses at several universities, including California State University, San Bernardino. Dr. Hygh is active in numerous civic and professional organizations, serves as an advisor to PRSSA students, and is widely recognized for his work in strategic communication, mentorship, and digital engagement.

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From policy strategist to congressional candidate: What it takes to make the leap.

This webinar features Dylan Hewitt, a seventh-generation Upstate New Yorker whose career has spanned policy, public service and national-level advising before stepping into his current congressional campaign. Hewitt will share how skills such as stakeholder engagement, message development, policy fluency and coalition-building evolve when moving from advising decision-makers to becoming one.

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APR A-to-Z - 4/8/2026

April is celebrated as APR Month, and this year, the PRSA Oregon Chapter is proud to present a special event: APR A-to-Z. This informative free webinar brings together a panel of distinguished communication professionals who will share their journeys toward earning Accreditation in Public Relations (APR) and discuss the profound impact this achievement has had on their careers.

Maintaining Trust During a Crisis

Katie Garcia
A senior advisor and chief of staff at NYC-based Logos Consulting Group and a senior fellow at the Logos Institute for Crisis Management and Executive Leadership

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Hidden Figures of PR: Celebrating Black Pioneers in Public Relations

Advancements & Ethics in AI Communication