From Panic to Purpose: the Plan, the Pivot, the Purpose

Join PRSA Oregon for an engaging professional development webinar featuring Floricel Gonzalez, Influencer & PR Manager at ID Agency. In "From Panic to Purpose: The Plan, the Pivot, the Purpose," Floricel will reflect on the lessons, challenges and opportunities that shaped her first five years after earning her communications degree.

From navigating the uncertainty of early career decisions to finding purpose through unexpected pivots, Floricel will share candid insights into building a career in public relations. Drawing from her experience across lifestyle, hospitality, wellness, social impact and fashion, she'll discuss the realities of agency life, managing client relationships and developing the confidence to adapt as opportunities evolve.

Currently serving as an Influencer & PR Manager at ID Agency, Floricel supports campaigns for clients including Covered California, DesignerCon, Tapatío, Yaamava' Resort & Casino, Meguiar's and Winnebago. She began her career at PR agencies, progressing from Account Specialist to Account Manager while leading client strategy, media relations, influencer marketing, partnerships and events. Floricel earned her Bachelor of Arts in Strategic Communications with an emphasis in Public Relations from California State University, San Bernardino in 2021.

This session is designed for communication professionals at every career stage. Early-career practitioners will gain practical advice for navigating the transition from college to the workforce, while experienced professionals will discover ways to better mentor, support and empower the next generation of PR talent.