f America (PRSSA) – students in the UO School of Journalism and Communication (SOJC) – were recognized for outstanding achievement in public relations at the SOJC annual awards event held online Wednesday, June 9.
Author Archives: prsagreateroregon
How to Make the Case for Planning and Fire-proof Your CEO for Crisis Response
Join us from 12-1 p.m. PDT on Friday, June 18 for “How to Make the Case for Planning and Fire-proof Your CEO for Crisis Response,” as part of the Communicators Conference! Shannon McCarthy Berg, APR, will reveal a new strategy for making the case for planning that is built on a single principle: know your audience. She will talk about ditching communicator speak in favor of language that unlocks the interest of leaders.
Campaign Case Study: Clean Water Services “Our Water” Consumer Awareness Campaign
Listen to the second part of PRSA Oregon’s two-part podcast series where we break down campaigns submitted to the 2020 Spotlight Awards. This episode we welcome C+C Vice President Jan Kleszynski to talk about the Clean Water Services “Our Water” Consumer Awareness Campaign launched last year.
The Art of Change Management
Using the change curve to help identify where you and your team are emotionally can be really helpful. With that information, each team member will feel acknowledged and valued, which will allow you as the leader to successfully lead your team towards the desired future state.
Media FAM: KGW News
Join PRSA Oregon at the May Media FAM tour with KGW News, our local NBC affiliate and leading broadcast news source for Portland and Southwest Washington.
2021 Global State of the Media Report
Cision recently published the 2021 Global State of the Media Report. It gives a look into the current media landscape and provides insights from over 2,700 journalists.
5 Guideposts to Unsilencing a Company’s DEI Efforts through Accountability and Scheduling
Staying accountable to DEI efforts is possibly the highest way change can be affected, not only internally, but also externally as the movement itself is concerned. By viewing all DEI communications as an accountability tool, communicators will stay well-balanced by promoting the cause, not the company, consequentially making a much larger impact overall.
ICYMI: Plugging the Gaps in Your Crisis Plan
PRSA Oregon has two great professional development events coming up this week: PR’s Role in Creating a Sustainable World and Plugging The Gaps in Your Crisis Plan
PRSA “In Between Jobs” Program
PRSA launched a new “In Between Jobs” program that offers a discounted PRSA membership and access to a number of career resources for communications professionals who have been laid off as a result of the COVID-19 pandemic. Through this program, PRSA hopes to make the job search easier for individuals seeking opportunities in the communications profession.
Campaign Case Study: Prosper Portland Small Business Relief Fund Campaign
This week, we welcome Prosper Portland’s Senior Communications Coordinator Anne Mangan and Communications & Engagement Manager Shawn Uhlman. They share their Merit Award-winning Small Business Relief Campaign, which was launched last year at the start of the pandemic.