There are many PRSA opportunities available to stretch your mentoring prowess, and let’s face it, you’ve dedicated a lot of time helping new PR pros as they enter the industry. What if the roles were reversed?
We’re pleased to announce a new resource for you: PRSA Oregon (and SW Washington)’s Reverse Mentoring, a video series that gives you tools and skills straight from our regional college students’ experiences in the classroom and internships. For those of you mentors who are actively bestowing knowledge upon your eager protégés, this is your opportunity to sit back and hear from new voices and fresh perspectives.
You may just learn a new way to answer your current client’s challenge or implement a strategy. After all, our schedules rarely give us that extra time to brush up on the up-and-coming.
We start this series by addressing the issue of sustainability. We were inspired by this year’s 51st anniversary of Earth Day, yet realized that “sustainability” extends beyond saving our planet and into other domains of our lives. For example, creating a sustainable work schedule, crafting a multi-year campaign that’s sustainable or creating a sustainable online presence amid a pandemic, which just so happens to be the first video in our series brought to you by Washington State University.
From there, students will tackle other pressing issues affecting us all. It’s safe to say, as practitioners ourselves we feel a sense of relief that those coming after us have much to share. We hope you enjoy.