Interview with Tom Unger, President & CEO of News Writing Pro Consulting

This week we welcomed Tom Unger, President & CEO of News Writing Pro Consulting, an independent communications consulting firm in Milwaukie, Oregon. We interviewed Tom regarding his recent article in PRSA’s national publication, Strategies & Tactics, entitled “Ten tips for successfully navigating the approval process gauntlet.”

Breaking Down the PESO Model

Contributed by PRSA Oregon partner Allen Hall PR, University of Oregon     The PESO model is a visual representation of the four types of media combined for a successful PR campaign. The model was created by Gini Dietrich who founded and co-authors the blog Spin Sucks and has years of communications industry wisdom under herContinue reading “Breaking Down the PESO Model”

Intersections of Journalism and PR

Contributed by PRSA Oregon partner Allen Hall PR, University of Oregon     Public relations professionals come from a variety of backgrounds with an array of expertise. A common background for those currently working in PR often begins with journalism. The two fields have similar core characteristics that make the skills learned in a journalismContinue reading “Intersections of Journalism and PR”

Dealing Honestly With Media When Your Client Doesn’t Want To Say Anything

By Vicky Hastings, APR @vickyhastings Why is it hard for some organizations to be transparent with media? Honesty is always the best policy, as everyone knows. Not only do consumers prefer brands that are truthful, the PRSA Code of Ethics calls for it. Many of us have faced situations in which an employer or clientContinue reading “Dealing Honestly With Media When Your Client Doesn’t Want To Say Anything”

Congratulations to our 2017 Volunteer of the Year, Elisa Williams!

In her day job, Elisa Williams is a communications consultant at Oregon Health & Science University with an extensive background in journalism.This year, she’s been instrumental in communicating PRSA Oregon’s transition from three regional chapters into one. Her dedication to the transition committee and enthusiasm for PRSA Oregon has earned her the title of VolunteerContinue reading “Congratulations to our 2017 Volunteer of the Year, Elisa Williams!”

PRSA Oregon Celebrates Banner Year

New 300-Member Chapter Marks Completion of Historic Merger, Hosts Two Signature Events to Close out 2017 Portland, Ore. – The Public Relations Society of America (PRSA) is in the midst of a major celebration as it caps off a banner year in the state of Oregon. The nonprofit professional organization dedicated to the growth andContinue reading “PRSA Oregon Celebrates Banner Year”