Contributed by PRSA Oregon partner Allen Hall PR, University of Oregon The PESO model is a visual representation of the four types of media combined for a successful PR campaign. The model was created by Gini Dietrich who founded and co-authors the blog Spin Sucks and has years of communications industry wisdom under herContinue reading “Breaking Down the PESO Model”
Tag Archives: PRSA
Intersections of Journalism and PR
Contributed by PRSA Oregon partner Allen Hall PR, University of Oregon Public relations professionals come from a variety of backgrounds with an array of expertise. A common background for those currently working in PR often begins with journalism. The two fields have similar core characteristics that make the skills learned in a journalismContinue reading “Intersections of Journalism and PR”
2020 Board of Directors Highlight: Brad Hilliard, President
Contributed by PRSA Oregon partner Allen Hall PR, University of Oregon A new year always marks a new beginning, an ambition for growth, and an opportunity for change. For us at the PRSA Oregon chapter, a new year also marks the start of a new term for our board of directors. In 2020,Continue reading “2020 Board of Directors Highlight: Brad Hilliard, President”
Congrats! 2019 Spotlight Awards & Awards of Distinction Honorees
We are proud to share the achievements of an exceptional group of public relations and communications professionals and showcase their outstanding work and contributions to our industry and community. Participation and membership in PRSA — advancing the profession in line with the standards and ethics of our association and honoring our work that upholds theseContinue reading “Congrats! 2019 Spotlight Awards & Awards of Distinction Honorees”
October is Global Diversity Awareness Month
The public relations industry has continued to evolve with technology and time but now more than ever we must evolve our role as advocates. Global Diversity Awareness Month is a perfect time to reflect, equip and reassess how we can show up as allies that champion diversity through inclusive and equitable communications. TheContinue reading “October is Global Diversity Awareness Month”
On Health and Wellness: My one tip to prepare for conferences
by Mark Mohammadpour, APR The PRSA International Conference (ICON) is October 20-22 in San Diego. Every year I attend, I learn new things, meet new people and leave inspired to play a larger role in advancing the profession and the professional. The reality of conferences like ICON, however, is that we are sitting a lot,Continue reading “On Health and Wellness: My one tip to prepare for conferences”
Speakers needed for January North Pacific District Conference!
The professional development program topics for the 2020 district conference to be held in San Francisco in January were approved by the board, and organizers are looking for speakers and panelists who can contribute their expertise and perspective to these subjects. If you think this could be you, please complete the speaker submission form. The submissionContinue reading “Speakers needed for January North Pacific District Conference!”
From Our President: A Great Start to 2019!
It’s been a productive start to 2019 for PRSA Oregon’s board of directors. I’m excited about the enthusiasm, energy, and great work being done by the chapter’s leaders and committee volunteers. The PRSA Oregon board just finished its 2019 strategic plan. That plan is a built around a vison of PRSA Oregon as a thrivingContinue reading “From Our President: A Great Start to 2019!”
Rhonda Morin, APR: Accreditation boosts credibility tenfold
By Jean Kempe-Ware, APR Member, PRSA Oregon Membership Committee and APR Coaching Team As a member of a Maine Wilderness Rescue Team and an emergency medical technician, she hung by ropes off cliffs and carried the injured on litters down mountains. As a cyclocross racer, she navigates barriers, jumps off platforms and sprints through mudContinue reading “Rhonda Morin, APR: Accreditation boosts credibility tenfold”
Dealing Honestly With Media When Your Client Doesn’t Want To Say Anything
By Vicky Hastings, APR @vickyhastings Why is it hard for some organizations to be transparent with media? Honesty is always the best policy, as everyone knows. Not only do consumers prefer brands that are truthful, the PRSA Code of Ethics calls for it. Many of us have faced situations in which an employer or clientContinue reading “Dealing Honestly With Media When Your Client Doesn’t Want To Say Anything”