Reverse Mentoring: Learn from PRSSA!

Whether you’ve been in the industry for years or have just started your professional journey, we all could use fresh perspectives, a new lens or diverse ideas to become a more complete practitioner. What better way to tap into all three than to harken back to your time in the college classroom. Remember it? ThatContinue reading “Reverse Mentoring: Learn from PRSSA!”

Breaking Down the PESO Model

Contributed by PRSA Oregon partner Allen Hall PR, University of Oregon     The PESO model is a visual representation of the four types of media combined for a successful PR campaign. The model was created by Gini Dietrich who founded and co-authors the blog Spin Sucks and has years of communications industry wisdom under herContinue reading “Breaking Down the PESO Model”

Intersections of Journalism and PR

Contributed by PRSA Oregon partner Allen Hall PR, University of Oregon     Public relations professionals come from a variety of backgrounds with an array of expertise. A common background for those currently working in PR often begins with journalism. The two fields have similar core characteristics that make the skills learned in a journalismContinue reading “Intersections of Journalism and PR”

Congrats! 2019 Spotlight Awards & Awards of Distinction Honorees

We are proud to share the achievements of an exceptional group of public relations and communications professionals and showcase their outstanding work and contributions to our industry and community. Participation and membership in PRSA — advancing the profession in line with the standards and ethics of our association and honoring our work that upholds theseContinue reading “Congrats! 2019 Spotlight Awards & Awards of Distinction Honorees”

October is Global Diversity Awareness Month

  The public relations industry has continued to evolve with technology and time but now more than ever we must evolve our role as advocates. Global Diversity Awareness Month is a perfect time to reflect, equip and reassess how we can show up as allies that champion diversity through inclusive and equitable communications.   TheContinue reading “October is Global Diversity Awareness Month”

On Health and Wellness: My one tip to prepare for conferences

by Mark Mohammadpour, APR The PRSA International Conference (ICON) is October 20-22 in San Diego. Every year I attend, I learn new things, meet new people and leave inspired to play a larger role in advancing the profession and the professional. The reality of conferences like ICON, however, is that we are sitting a lot,Continue reading “On Health and Wellness: My one tip to prepare for conferences”

PRSA Oregon honors aspiring PR pre-professionals

For nearly two decades, the University of Oregon’s School of Journalism and Communication has called upon our the PRSA Oregon chapter to jury the Jack Ewan Award for Outstanding Public Relations Senior. This year, we were also invited to judge the Liz Cawood Award for Service to UO PRSSA and the Community. A member ofContinue reading “PRSA Oregon honors aspiring PR pre-professionals”

PRSA Oregon’s Newest APR: Amanda Roe

by Allison Bolt With over 20 years of experience in marketing and communications, Amanda Roe has worked at Fortune 500, Fortune 100, and privately owned companies. After being recruited by Biamp Systems, she spent some time trying to work public relations into her regular duties as a brand marketing manager before making a pitch toContinue reading “PRSA Oregon’s Newest APR: Amanda Roe”

From Our President: A Great Start to 2019!

It’s been a productive start to 2019 for PRSA Oregon’s board of directors. I’m excited about the enthusiasm, energy, and great work being done by the chapter’s leaders and committee volunteers. The PRSA Oregon board just finished its 2019 strategic plan. That plan is a built around a vison of PRSA Oregon as a thrivingContinue reading “From Our President: A Great Start to 2019!”

PRSA Oregon Statement in Response to DoubleTree Portland Incident

PRSA Oregon is the state’s leading professional development association for public relations and communications professionals. We value and are committed to diversity, equity and inclusion and being a professional organization that is welcoming to all. As was widely published, in December 2018, the DoubleTree Hotel in Portland evicted Mr. Jermaine Massey, an African American hotelContinue reading “PRSA Oregon Statement in Response to DoubleTree Portland Incident”