Intersections of Journalism and PR

Contributed by PRSA Oregon partner Allen Hall PR, University of Oregon     Public relations professionals come from a variety of backgrounds with an array of expertise. A common background for those currently working in PR often begins with journalism. The two fields have similar core characteristics that make the skills learned in a journalismContinue reading “Intersections of Journalism and PR”

2020 Board of Directors Highlight: Brad Hilliard, President

Contributed by PRSA Oregon partner Allen Hall PR, University of Oregon     A new year always marks a new beginning, an ambition for growth, and an opportunity for change. For us at the PRSA Oregon chapter, a new year also marks the start of a new term for our board of directors. In 2020,Continue reading “2020 Board of Directors Highlight: Brad Hilliard, President”

Dealing Honestly With Media When Your Client Doesn’t Want To Say Anything

By Vicky Hastings, APR @vickyhastings Why is it hard for some organizations to be transparent with media? Honesty is always the best policy, as everyone knows. Not only do consumers prefer brands that are truthful, the PRSA Code of Ethics calls for it. Many of us have faced situations in which an employer or clientContinue reading “Dealing Honestly With Media When Your Client Doesn’t Want To Say Anything”