Breaking Down the PESO Model

Contributed by PRSA Oregon partner Allen Hall PR, University of Oregon     The PESO model is a visual representation of the four types of media combined for a successful PR campaign. The model was created by Gini Dietrich who founded and co-authors the blog Spin Sucks and has years of communications industry wisdom under herContinue reading “Breaking Down the PESO Model”

Intersections of Journalism and PR

Contributed by PRSA Oregon partner Allen Hall PR, University of Oregon     Public relations professionals come from a variety of backgrounds with an array of expertise. A common background for those currently working in PR often begins with journalism. The two fields have similar core characteristics that make the skills learned in a journalismContinue reading “Intersections of Journalism and PR”