Contributed by PRSA Oregon partner Allen Hall PR, University of Oregon The PESO model is a visual representation of the four types of media combined for a successful PR campaign. The model was created by Gini Dietrich who founded and co-authors the blog Spin Sucks and has years of communications industry wisdom under herContinue reading “Breaking Down the PESO Model”
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Intersections of Journalism and PR
Contributed by PRSA Oregon partner Allen Hall PR, University of Oregon Public relations professionals come from a variety of backgrounds with an array of expertise. A common background for those currently working in PR often begins with journalism. The two fields have similar core characteristics that make the skills learned in a journalismContinue reading “Intersections of Journalism and PR”