Tips, Pointers and Case Studies

What is my best shot at winning?

We think you are awesome. However, the judges will think you are even more awesome if you show the following in your submission:

  • RESULTS—qualitative and quantitative proof that you met (or exceeded) your goals
  • PLANNING—the research, strategy, and structure that went into your project
  • EXECUTION—your technical skills for implementing the plan you laid out
  • SPARKLE—the creativity, brilliance, and out-of-the-box thinking you used to deliver great results

Remember, we want to help you shine! Give us good, solid reasons why you think you deserve an award this year. A picture is worth a thousand words, so be sure to include visuals such as videos, photos, b-roll, and other forms of media along with your entry. Submissions that use the RPIE (Research, Planning, Implementation, and Evaluation) public relations management process will also definitely impress the judges.

Example Case Studies

Need a little inspiration? The following case studies are the previous award-winning campaigns from the 2019 Spotlight Ceremony. Click on each link to learn more about each award submission:

Heart Health Month Multichannel Campaign for the Marine Stewardship Council 

Reser’s: #BBQLikeAPro Partner Promotion Heats Up Insta Results

2018 Advocate Magazine: Inspiring Donors; Showcasing Impact

Guide Dogs for the Blind Winter 2019 Traffic Safety Crisis Support

Common Ground: Working Together to Help Oregonians Fulfill their Financial Goals