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June 2020

Virtual CommCon 2020

June 25 - September 22
$50 – $75
Virtual CommCon 2020

COMMCON Goes Virtual for 2020! Each year, the annual PRSA Oregon Communicator’s Conference provides strategic communications professionals industry insights, interactive discussions and tangible skills. Due to travel restrictions and unanticipated difficulties associated with the global COVID-19 pandemic, CommCon 2020 is now a virtual conference series, offered in one-hour segments from June - September. This year’s theme, Be the Change, will deliver valuable content in this ever-changing world. Over the next few months, you’ll have the chance to learn from industry…

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July 2020

Ready to earn your APR? Make it easy by joining our online course this summer!

July 6 - August 24

It's time to earn your Accreditation in Public Relations. You can do this. You can do it now! This is how: Members of North Pacific District PRSA chapters (that’s all of us) can start earning their APR in early July with an excellent new online preparation course. Kathryn Hubbell APR and PRSA Fellow, a member of the Oregon Chapter and an experienced and well-respected instructor, will lead the eight-week program from July 6 to August 24. She will share solid…

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August 2020

Communicators’ Role in Interrupting Racism in the Workplace

August 11 @ 11:00 am - 12:15 pm
Communicators' Role in Interrupting Racism in the Workplace

Public relations professionals play a vital role in influencing organizational decisions, behaviors and outcomes. There is no greater outcome than a society that is free of racism and hate. Join PRSA Oregon’s Diversity and Inclusion committee in a forum to coach communicators in interrupting racism in the workplace. The webinar features Serilda Summers-McGee, MBA, M.Ed, founder of Workplace Change, who will share tips through case studies and answer your questions about racism in the workplace. Objectives: Learn to recognize the…

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Virtual CommCon 2020: Sight Model – An Analysis and Evaluation of Your Campaign Performance

August 18 @ 11:00 am - 12:00 pm
$10 – $75
Virtual CommCon 2020: Sight Model - An Analysis and Evaluation of Your Campaign Performance

Join us August 18th as Katie Cousins, a Public Affairs and Communication Strategist, shows us how to apply the Sight Model to a PR campaign. You can evaluate any public facing information campaign or event using the Sight Model by building a communication plan backward based on research. The Sight Model can be applied to both PR and academic settings alike, and focuses on the basic science behind purposeful, measurable communication. Picture a 5,000-piece puzzle strewn across a surface. All…

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Virtual CommCon 2020: Not Your Father’s News Release

August 19 @ 12:00 pm - 1:00 pm
$10 – $75
Virtual CommCon 2020: Not Your Father's News Release

Prose is architecture, Ernest Hemingway famously said. It’s not interior design. So: Are you building a compelling foundation for your PR pieces? Or are you still using structural techniques you learned when you were 19? Here’s the bad news: The story structure you’re using today probably isn’t helping you get the word out via media relations. In fact, the traditional news structure reduces readership, understanding, sharing and engagement and — according to a study by The Poynter Institute — does…

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September 2020

Virtual CommCon 2020: Creating Podcast & Virtual Channels

September 22 @ 12:00 pm - 1:00 pm
Virtual CommCon 2020: Creating Podcast & Virtual Channels

This session is led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional. It is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone. This course helps you avoid pitfalls that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value…

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