PRSA Oregon honors aspiring PR pre-professionals

For nearly two decades, the University of Oregon’s School of Journalism and Communication has called upon our the PRSA Oregon chapter to jury the Jack Ewan Award for Outstanding Public Relations Senior. This year, we were also invited to judge the Liz Cawood Award for Service to UO PRSSA and the Community.

A member of the faculty from 1964 until his retirement in 1985, Ewan is credited with building the UO’s public relations courses into an accredited major. He was responsible for the founding of the first Public Relations Student Society of America Chapter (PRSSA) at the University of Oregon, the first in the Northwest District.

The Jack Ewan Award is presented each year to the outstanding senior member of the Public Relations Student Society of America, University of Oregon Chapter. The award recognizes both achievement and potential in a senior student and is named in honor of Jack Ewan, Professor Emeritus, and founder of the University of Oregon Chapter of PRSSA. The award is sponsored by the Oregon Chapter of the Public Relations Society of America (PRSA).

The Liz Cawood Award is also presented each year to a member of the Public Relations Student Society of America, University of Oregon Chapter, for outstanding commitment to service to PRSSA and the community at large.  The award is named in honor of Liz Cawood, first UO PRSSA professional advisor and a founding member of the Greater Oregon Chapter of PRSA. The award is sponsored by Cawood.

Liz Cawood, president of Cawood, a communications and PR firm in Eugene and a longtime supporter of the SOJC, worked with Ewan to found the local PRSA chapter as well as the PRSSA chapter at the school. She says she remembers fondly “talking with Ewan about public relations strategies.”

This year’s jury for each award comprised Mary Ann Albright, Compliance Communications Manager at Kaiser Permanente; Kathy Hubbell, APR, Fellow PRSA, President of Adscripts; and Dianne Danowski Smith, APR, Fellow PRSA, President of Publix Northwest PR – PA.

In this academic year, two excellent candidates were chosen, each receiving a monetary award as part of the esteemed designations. Each displayed excellent academic performance as well as strong goals for their post-graduation lives. The winner was announced at the J-School’s commencement ceremony on June 16.

Lily Gordon was named the 2019 Ewan award winner. Lily was honored for making significant contributions to the UO PRSSA chapter as a member and officer.

She sought out development opportunities not only for herself, but also for her peers. She’s had demonstrable successes in social media PR (gaining national attention for the chapter’s “Ducks Love Dogs” fundraiser) and is keen to embrace emerging technologies. That adaptability will position her to be successful in an evolving profession.

Lily has a clear sense of her values and has been found to be an ambitious and gifted emerging professional. Equity, education, and the environment are important to her. She’s wise enough to understand that she needn’t, as a college senior, know exactly where her career path will ultimately take her. Lily has accomplished a great deal while at UO and has honed her leadership skills through PRSSA. With a great job already lined up for after graduation, Lily has a bright future ahead of her.

Jillian Niedermeyer was named winner of the Liz Cawood award. The judges note not only Jillian’s acceptance into honors programs but active involvement with the PR community on- and off-campus demonstrates an understanding of two key ingredients in a successful career launch: experience and relationships.

She has varied interests and found creative ways to link them professionally – identifying opportunities to combine her passion for events PR with her love of technological innovations. She already has a position secured after graduation at a PR firm that will allow her to explore this intersection more fully.

Jillian has been active on campus, helping to orient fellow transfer students and to plan and execute events for the UO PRSSA chapter. She also immersed herself in Allen Hall Public Relations, where she gained valuable real-world experience and networked with PRSA Oregon chapter members. Additionally, she broadened her horizons by participating in the Semester at Sea program.

Both Lily and Jillian served as Account Executives at Allen Hall Public Relations, the UO PR program’s in-house agency. Congratulations to Lily and Jillian, we can’t wait to see your stars arise!

 

PRSA Oregon’s Newest APR: Amanda Roe

by Allison Bolt

With over 20 years of experience in marketing and communications, Amanda Roe has worked at Fortune 500, Fortune 100, and privately owned companies. After being recruited by Biamp Systems, she spent some time trying to work public relations into her regular duties as a brand marketing manager before making a pitch to the CEO. The company needed a dedicated public relations manager. She got the job and then faced her next hurdle – a deep organizational lack of understanding about the true scope and function of public relations.

Amanda decided to pursue APR accreditation to put weight behind what she says. Working in a highly technical field, she is often surrounded by engineers who value credentials over experience. She wanted to be able to point to formal training as a support for her recommendations.
Another motivating factor for her was the desire to gain new resources and new ways of looking at things. She wanted to make sure that new viewpoints would validate what she was doing and reinforce her gut instincts, but also provide alternatives to consider.

And finally, she was looking for a peer group to connect with. Forming relationships with PR professionals in a variety of roles across a wide range of industries was hugely rewarding for Amanda. “I have lots of experience and relationships with engineers, product managers, and sales teams,” she said, “but I wanted to develop a true public relations circle of peers.”

Happily for her, Amanda was able to reach all of these objectives and more by going through the accreditation process with the PRSA Oregon chapter. “I’m so thankful for how supportive and nurturing they have been through the process,” she said. While she had initially planned to pursue accreditation on her own, she was “gently encouraged” to wait until the prep class would begin the following February, and is glad she did.

Joining the class allowed her to develop the peer group she had hoped for. She also found that having the support of Fellows and the class mentors was valuable every step of the way. She was able to practice her Panel Presentation several times to refine it, and when it came time to take the test, she felt more than comfortable with the material.

As of the time of writing, Amanda has held her APR accreditation for three weeks, and is enjoying putting it to the test. She’s been congratulated by many of her colleagues, who have heard the news through the grapevine. “There’s a certain level of validity that I have now,” she said. “I know that I can hold my own when providing guidance and making strategic recommendations.” While she was always experienced, she’s already found that the APR accreditation has given her thenew level of credibility with her scientifically minded colleagues that she had hoped for.

When asked what advice she has for someone who may be considering working toward their APR, she recommends just talking to someone who’s already gone through it. “Your mind will be made up.” If you’re thinking about how to add value, punch, and validity to what you do, she continues, “I absolutely recommend it.”

From Our President: A Great Start to 2019!

It’s been a productive start to 2019 for PRSA Oregon’s board of directors. I’m excited about the enthusiasm, energy, and great work being done by the chapter’s leaders and committee volunteers.

The PRSA Oregon board just finished its 2019 strategic plan. That plan is a built around a vison of PRSA Oregon as a thriving statewide chapter.  It includes four priorities that will guide our work and investments this year: membership value, engagement, leadership and excellence.

One of the board’s most important priorities as a thriving statewide professional association is to serve our members and support their professional development. We are committed to delivering quality programs, events and activities that are relevant and timely, that serve your professional interests, and provide value for your investment. Especially important is to ensure the chapter’s professional development activities are accessible by members throughout Oregon and Southwest Washington.

Our members want to build professional networks, belong to something larger, and to make a difference.  An old proverb says, ‘you reap what you sow.’ What you give to your career and profession comes back to benefit you. It means being seen and heard and getting involved.

Here are some options to consider:

  • Volunteer for a PRSA committee .
  • Volunteer for our signature Communicator’s Conference on May 3.
  • Make time to attend a PRSA event, meet new professionals, and grow your network.
  • Advance your skills through contributed articles for the chapter newsletter.
  • Share your wisdom and experience through PRSA Oregon’s professional mentoring or APR readiness review.

The chapter offers many ways for you to connect, be involved and make a difference. Take that next step! It will make a difference—to your career, to our chapter, and our professional community.

The board of directors is committed to effective leadership and being good stewards of our chapter resources.  We strive to be the best leaders we can be, to mentor emerging leaders, and to use continuous quality improvement to evaluate and adapt our practices for the best results for our members and the organization.

Join us in advancing your career and helping to make this a great year for PRSA Oregon and the communities we serve.

Be sure to connect with PRSA Oregon on Facebook, Twitter, LinkedIn, and PRSAOregon.com.

Warmest regards,

Julie Reed, M.S., APR
President, PRSA Oregon

PRSA Oregon Statement in Response to DoubleTree Portland Incident

PRSA Oregon is the state’s leading professional development association for public relations and communications professionals. We value and are committed to diversity, equity and inclusion and being a professional organization that is welcoming to all.

As was widely published, in December 2018, the DoubleTree Hotel in Portland evicted Mr. Jermaine Massey, an African American hotel guest, who was falsely accused of loitering. PRSA Oregon soundly denounces the treatment of Mr. Massey.

PRSA Oregon has a longstanding relationship with the DoubleTree by Hilton Portland Hotel. The hotel has served as an event venue for PRSA Oregon’s professional development events, including our signature Communicators Conference. The recent racially-motivated incident at the hotel raised serious concerns about whether our organizations share the same values, and we advised the Doubletree Hotel of our position and commitment to diversity, equity, and inclusion.

The DoubleTree has been responsive to Mr. Massey and the community at large. We acknowledge the DoubleTree’s corrective action that included a public apology to Mr. Massey, terminating employment of the staff involved with the incident, and a public statement of commitment to ongoing and specific actions to evaluate and change business and human resource policies and practices to demonstrate a commitment to DEI principles and ensure this situation is never repeated.

PRSA Oregon will continue to be a vigilant proponent of diversity, equity and inclusion — in our practices and with our community and professional peers. We ask you to join us in supporting this important agenda.

Julie Reed, M.S., APR

2019 President, PRSA Oregon

 

Don’t Miss Out on CommCon Earlybird Savings! Chuck Gose and Suzanne Stevens announced as 2019 keynotes — Join us May 3!

This year, We’re pleased to welcome two keynote speakers, Chuck Gose and Suzanne Stevens. Chuck is a strategic communication thought leader, an advisor with top employee communications platform socialchorus, and host of the Icology and Culture, Comms, and Cocktails podcasts as well as the Chuck Chats series with bananatag.

Suzanne is the Editor of the Portland Business Journal, Portland’s leading business-focused publication. Suzanne spent seven years as a senior editor at The Deal in New York, where she wrote about corporate mergers and acquisitions. Suzanne also spent time as an associate editor at Oregon Business Magazine and 12 years working in public radio at stations in Kentucky and North Carolina, where she was a frequent contributor to National Public Radio.

Tickets are now available at the EARLYBIRD rate!

https://www.eventbrite.com/e/2019-communicators-conference-tickets-56504750229

Rhonda Morin, APR: Accreditation boosts credibility tenfold

By Jean Kempe-Ware, APR
Member, PRSA Oregon Membership Committee and APR Coaching Team

As a member of a Maine Wilderness Rescue Team and an emergency medical technician, she hung by ropes off cliffs and carried the injured on litters down mountains.

As a cyclocross racer, she navigates barriers, jumps off platforms and sprints through mud and has won multiple state titles and a bronze medal in a national championship.

And last fall, Rhonda Morin, executive director of communications and marketing for Clark College Foundation in Vancouver, WA, achieved another goal: Accreditation in Public Relations (APR).

“I can fix your wheel, fix your public relations problem and fix your broken arm … all in the same hour,” Rhonda laughs. “I know how to help people in crisis.”

From elephants to APR … a 20-year journey

During her 20-year career in communications and public relations, Rhonda organized a trip for international journalists to Zimbabwe, where she witnessed elephants in the wild. She worked as a journalist for niche magazines and in corporate communications for Maine Public Broadcasting. Currently, she edits Clark Partners, a 28-page alumni magazine.

In 2015, she received the platinum/gold award from the Council for Advancement and Support of Education (CASE) District VII for Best Practices in Fundraising Campaigns for Clark College Foundation’s $20 million campaign.

Why did Rhonda pursue APR at this stage in her career?

“Chuck Williams, APR, (PRSA Oregon’s APR guru) called me. He was kind, direct and persistent. ‘See you in February,’ he said.”

But Rhonda hesitated.

“I am curious and a lifetime learner. I have attended countless conferences and workshops in my career and thought I knew everything about public relations. I wondered what more I could learn. Plus, I’m a person who completes things. I hold my free time precious, and I knew the process would take time.”

After attending the APR orientation session, Rhonda knew she was in for the long haul.

“What I learned was above and beyond my expectations. The chapter’s APR sessions helped me put the puzzle pieces together. Everything I learned was applicable to my line of work.”

Rhonda gives up three races to study

Rhonda set a deadline to complete the process. She worked on her oral presentation at work during down time.

“That process helped sharpen my presentation skills,” she notes.

To study for the APR computer exam, she hunkered down for three solid weekends and for a few hours after work for about four weeks.

“Fall is my busy season. I race almost every weekend. I gave up three races to study for the APR test. That’s a big deal to me,” Rhonda said.

Rhonda’s credibility goes up tenfold

Was it worth it?

“As soon as I told my supervisor I was pursuing my APR, my credibility went up tenfold. Colleagues started coming to me to ask high-level questions. My credibility is higher than ever,” she says.

But, she notes, with accreditation comes responsibility. “You are now the voice of ethics and reason. You need to say, ‘Wait. Why do we need this?’ when someone suggests a tactic. ‘What is the goal? What is the objective?’”

Rhonda’s advice

Rhonda encourages fellow PRSA chapter members with at least five years of experience to pursue APR.

“You are busy. You have family. You have obligations. I had races. You’ve got to fit it in,” she says. “If you are serious about your career, if you want to jump to the next level, if you want credibility, if you want to boost your confidence, APR is how you do it.”

APR Orientation: Saturday, Feb 16

PRSA Oregon offers a series of free Saturday morning classes to help chapter members prepare for and successfully complete the accreditation process. The course begins with an orientation session Saturday, Feb. 16, location to be announced. Email [email protected] or [email protected] for more information.

 

Call for Presenters! CommCon 2019

The Public Relations Society of America (PRSA) Oregon chapter seeks dynamic, engaging, and knowledgeable presenters for its Communicator’s Conference 2019 (“CommCon 2019”). This annual chapter event also serves as the Portland, OR-area’s premier strategic communications conference, and we invite you to submit a presentation proposal that would afford you the opportunity to demonstrate your expertise on a topic relevant to the audience.

Please go HERE for more information and to submit!

Submissions are due February 1, 2018, 5:00 p.m. PDT

CommCon will take place on Friday, May 3, 2019 8:30 a.m. – 5:00 p.m.

DoubleTree Hotel, Lloyd Center Portland, Oregon

Theme: “Communicating Through Chaos”

 

 

Why Volunteer?

Whatever the reason you volunteer – learning, networking, mentoring, career growth, social engagement, bettering the community, an overactive hypothalamus – it is, indeed more blessed to give than to receive.

Take it from your 2018 PRSA Oregon Chapter Volunteer of the Year.

2018 PRSA Oregon Volunteer of the Year with Immediate Past President Brian Terrett

“I volunteer for all these reasons and more,” said Madeline Turnock, APR, strategic communications and partnerships advisor for Concordia University-Portland. “I feel I’ve gained much more from PRSA than I’ve given, after more than 20 years of involvement with PRSA, earning accreditation, serving on the board and committees, attending events, paying annual dues, and taking more than one hiatus when life or family called.”

Turnock credits her employers, colleagues, and mentors along the way for supporting her. She also shared that this year’s seven-member Spotlight Committee was among the most rewarding experiences because each volunteer was clear about what they wanted to contribute and had time to contribute, followed through, and carved out time to get to know each other and support each other professionally.

No matter what your personal reasons may be for membership, participation, and volunteering in PRSA, continue to put your job and family first, and then take that effort one step beyond to advance the profession.

Thank you to all our PRSA volunteers for giving of their time, talent and treasure.

 

*Pictured at top: 2018 PRSA Oregon Volunteers in attendance at the November 28 Annual Meeting!

Words from a new APR

“I am so proud!”

Jaimee Mayfield Fox just earned her accreditation in Public Relations from the Universal Accreditation Board.   

“It’s all worth it,” she says. “You have to believe in yourself. But you also have to put in the work.”

Jaimee is Multnomah County Health Department’s HR Communications Manager. She started as a county communications specialist in 2011. She began her work toward the APR in 2016. It’s less than a year-long program if you can devote the time. But Jaimee had a few interruptions along the way. She got married, bought a new home, and got a promotion.

“Ask yourself: Do you really want this?” she advises. “Life will try to get in the way if you drag it out. Put in the effort.”

 

Jaimee had support from the PRSA-Oregon coaches, who guided, advised and pushed her to the end. And she had crucial support from home and work.

“I couldn’t have done it without the support of my boss,” Jaimee said. “And my husband Jamal encouraged and helped me to stay focused. He continually told me, ‘You got this.’”

Jaimee’s husband Jamal Fox is property and business development manager for the city of Portland Bureau of Parks and Recreation.

Jaimee has some advice for those of you contemplating earning your accreditation.

“Take advantage of the resources the chapter offers you,” she says. “Find your study style. Make sure you know and understand how you learn. You have to study like you’re going to apply it to a real-life scenario.”

Jaimee says the computer test was hard, but not impossible.

“I was careful to make sure I stayed within time. ‘Keep going,’ I told myself. I was tired! But I just took a deep breath, and said, ‘What will be, will be.’”

She passed easily. Despite the time it took, the delays along the way and the amount of hard work, Jaimee insists the APR is worth the effort.

“This has been both a personal and professional goal,” she says. “Even going through the process was valuable. Once you apply this process, all of a sudden it makes sense.”

Your success in any field is dependent on remaining relevant, motivated and imaginative. The Accreditation in Public Relations credential certifies your professionalism and principles. And it positions you as a leader in the competitive field of public relations. The process of earning your APR exposes you to today’s cutting‐edge strategies and practices; it helps you assess your skills to identify strengths and opportunities for growth; it demonstrates your personal and professional commitment to excellence; and it provides the tools you need to distinguish yourself in this field.

“It’s exciting to use my new learning,” Jaimee says. “I have to calm myself down at work! Once you get to the other side it’s so rewarding.”

—Dave Thompson, APR, former chapter president

A match made in heaven: PRSA Oregon sponsors realize new partnership opportunity

PRSA is a great place to learn about new trends in the field and meet others on the same journey. And being a part of the Oregon chapter can also present opportunities, such as those that two of our chapter’s long-term sponsors discovered while talking at this year’s Communicators Conference.

Craig Walker has managed FlashAlert Newswire for almost 40 years. 740 police, fire, school, city, state, military and general public relations organizations in the Portland TV market alone use FlashAlert—and it operates in half a dozen other markets. Just in Portland, FlashAlert disseminates more than 30 news releases each day, covering all media in the Pacific Northwest.

Mike James of Your News Inc. has worked in the media monitoring business for 21 years, going back to his Moba Media days. Police, fire, city, state, public utilities and public relation organizations in Oregon and across the United States use his monitoring service to discover what TV, radio, newspapers and online outlets ran your story.

Both companies have financially supported PRSA Oregon chapters for more than a decade.

Craig’s clients occasionally ask about monitoring. And Mike gets inquiries about local newswires. It was a match made in heaven: FlashAlert collects and distributes news while Your News Inc. tracks and provides a report of where it was used. They realized how well their services complement each other – with no overlap.

FlashAlert now has the ability to trigger media monitoring on a single story or everything that it posted. Your News Inc. sets up an account for you and then reports on where the story was aired, published or posted.

“It’s a great relationship, with FlashAlert taking clients from A to M, then Your News Inc. taking them from M to Z,”  Craig says.

Learn more about FlashAlert at www.flashalert.net and Your News Inc. at www.yournewsinc.net. Please check out our sponsors’ offerings: They may be just what you or your client need.