Recovery takes time, but it happens

Written by Brad Hilliard, APR, President of PRSA Oregon PRSA members and fellow communicators, First and foremost, my heart and prayers go out to every one of you who have been forced to evacuate from the disastrous wildfires burning across Oregon and southwest Washington. My hope is that you and all of your loved onesContinue reading “Recovery takes time, but it happens”

Portland communicators mourn passing of KJ McAllister

By Tom Unger, ABC, APR, Fellow PRSA The Portland area communications industry was shocked to learn of the untimely passing of long-time marketing and public relations professional Katherine “KJ” McAllister, who died July 25 at age 72. The announcement was made by her family in an obituary published Aug. 23 in The Oregonian. KJ worked asContinue reading “Portland communicators mourn passing of KJ McAllister”

You’ve realized you’re racist. Now what?

Blog written by Taraneh Fultz, APR and PRSA Oregon Board Member Hi. My name is Taraneh Fultz, I use she/her/hers pronouns and I’m a racist. Not what you were expecting? Well, that’s the point. White people benefit from systemic racism, and we – not black people – need to do the uncomfortable, sustained work toContinue reading “You’ve realized you’re racist. Now what?”

Building Expertise, Authority and Trust Among Generation Alpha

by Anna Nelson (Washington State University) Generation Alpha, those born between 2010-2024, are predicted to be the largest generation in history, estimated to reach 2 billion by 2025, according to The oldest of Gen Alphas are coming of age and have strong purchasing power. Other generations, such as millennials and Gen Z, have madeContinue reading “Building Expertise, Authority and Trust Among Generation Alpha”

Reverse Mentoring: Learn from PRSSA!

Whether you’ve been in the industry for years or have just started your professional journey, we all could use fresh perspectives, a new lens or diverse ideas to become a more complete practitioner. What better way to tap into all three than to harken back to your time in the college classroom. Remember it? ThatContinue reading “Reverse Mentoring: Learn from PRSSA!”

Make a difference now!

[av_textblock size=” font_color=” color=”] How Communicators Can Help Inform the Public During the COVID-19 Crisis via PRSA Say   Crisis situations impact businesses, industries, associations and organizations of all sizes.  While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy. Communicators should always advise aContinue reading “Make a difference now!”

Missing Kerry Dugan

With sadness, we share that former PRSA Oregon member and longtime PR colleague Kerry Dugan died earlier this month of brain cancer/glioblastoma, at the age of 60. Many in our community remember Kerry. Practitioner Paulette Peynet, CFRE, shared her memory, “Kerry’s mastery of public relations was superior. But, more, Kerry was a treasured colleague. He helpedContinue reading “Missing Kerry Dugan”

Breaking Down the PESO Model

Contributed by PRSA Oregon partner Allen Hall PR, University of Oregon     The PESO model is a visual representation of the four types of media combined for a successful PR campaign. The model was created by Gini Dietrich who founded and co-authors the blog Spin Sucks and has years of communications industry wisdom under herContinue reading “Breaking Down the PESO Model”