From Our President: A Great Start to 2019!

It’s been a productive start to 2019 for PRSA Oregon’s board of directors. I’m excited about the enthusiasm, energy, and great work being done by the chapter’s leaders and committee volunteers.

The PRSA Oregon board just finished its 2019 strategic plan. That plan is a built around a vison of PRSA Oregon as a thriving statewide chapter.  It includes four priorities that will guide our work and investments this year: membership value, engagement, leadership and excellence.

One of the board’s most important priorities as a thriving statewide professional association is to serve our members and support their professional development. We are committed to delivering quality programs, events and activities that are relevant and timely, that serve your professional interests, and provide value for your investment. Especially important is to ensure the chapter’s professional development activities are accessible by members throughout Oregon and Southwest Washington.

Our members want to build professional networks, belong to something larger, and to make a difference.  An old proverb says, ‘you reap what you sow.’ What you give to your career and profession comes back to benefit you. It means being seen and heard and getting involved.

Here are some options to consider:

  • Volunteer for a PRSA committee .
  • Volunteer for our signature Communicator’s Conference on May 3.
  • Make time to attend a PRSA event, meet new professionals, and grow your network.
  • Advance your skills through contributed articles for the chapter newsletter.
  • Share your wisdom and experience through PRSA Oregon’s professional mentoring or APR readiness review.

The chapter offers many ways for you to connect, be involved and make a difference. Take that next step! It will make a difference—to your career, to our chapter, and our professional community.

The board of directors is committed to effective leadership and being good stewards of our chapter resources.  We strive to be the best leaders we can be, to mentor emerging leaders, and to use continuous quality improvement to evaluate and adapt our practices for the best results for our members and the organization.

Join us in advancing your career and helping to make this a great year for PRSA Oregon and the communities we serve.

Be sure to connect with PRSA Oregon on Facebook, Twitter, LinkedIn, and PRSAOregon.com.

Warmest regards,

Julie Reed, M.S., APR
President, PRSA Oregon

PRSA Oregon Statement in Response to DoubleTree Portland Incident

PRSA Oregon is the state’s leading professional development association for public relations and communications professionals. We value and are committed to diversity, equity and inclusion and being a professional organization that is welcoming to all.

As was widely published, in December 2018, the DoubleTree Hotel in Portland evicted Mr. Jermaine Massey, an African American hotel guest, who was falsely accused of loitering. PRSA Oregon soundly denounces the treatment of Mr. Massey.

PRSA Oregon has a longstanding relationship with the DoubleTree by Hilton Portland Hotel. The hotel has served as an event venue for PRSA Oregon’s professional development events, including our signature Communicators Conference. The recent racially-motivated incident at the hotel raised serious concerns about whether our organizations share the same values, and we advised the Doubletree Hotel of our position and commitment to diversity, equity, and inclusion.

The DoubleTree has been responsive to Mr. Massey and the community at large. We acknowledge the DoubleTree’s corrective action that included a public apology to Mr. Massey, terminating employment of the staff involved with the incident, and a public statement of commitment to ongoing and specific actions to evaluate and change business and human resource policies and practices to demonstrate a commitment to DEI principles and ensure this situation is never repeated.

PRSA Oregon will continue to be a vigilant proponent of diversity, equity and inclusion — in our practices and with our community and professional peers. We ask you to join us in supporting this important agenda.

Julie Reed, M.S., APR

2019 President, PRSA Oregon

 

Don’t Miss Out on CommCon Earlybird Savings! Chuck Gose and Suzanne Stevens announced as 2019 keynotes — Join us May 3!

This year, We’re pleased to welcome two keynote speakers, Chuck Gose and Suzanne Stevens. Chuck is a strategic communication thought leader, an advisor with top employee communications platform socialchorus, and host of the Icology and Culture, Comms, and Cocktails podcasts as well as the Chuck Chats series with bananatag.

Suzanne is the Editor of the Portland Business Journal, Portland’s leading business-focused publication. Suzanne spent seven years as a senior editor at The Deal in New York, where she wrote about corporate mergers and acquisitions. Suzanne also spent time as an associate editor at Oregon Business Magazine and 12 years working in public radio at stations in Kentucky and North Carolina, where she was a frequent contributor to National Public Radio.

Tickets are now available at the EARLYBIRD rate!

https://www.eventbrite.com/e/2019-communicators-conference-tickets-56504750229

Rhonda Morin, APR: Accreditation boosts credibility tenfold

By Jean Kempe-Ware, APR
Member, PRSA Oregon Membership Committee and APR Coaching Team

As a member of a Maine Wilderness Rescue Team and an emergency medical technician, she hung by ropes off cliffs and carried the injured on litters down mountains.

As a cyclocross racer, she navigates barriers, jumps off platforms and sprints through mud and has won multiple state titles and a bronze medal in a national championship.

And last fall, Rhonda Morin, executive director of communications and marketing for Clark College Foundation in Vancouver, WA, achieved another goal: Accreditation in Public Relations (APR).

“I can fix your wheel, fix your public relations problem and fix your broken arm … all in the same hour,” Rhonda laughs. “I know how to help people in crisis.”

From elephants to APR … a 20-year journey

During her 20-year career in communications and public relations, Rhonda organized a trip for international journalists to Zimbabwe, where she witnessed elephants in the wild. She worked as a journalist for niche magazines and in corporate communications for Maine Public Broadcasting. Currently, she edits Clark Partners, a 28-page alumni magazine.

In 2015, she received the platinum/gold award from the Council for Advancement and Support of Education (CASE) District VII for Best Practices in Fundraising Campaigns for Clark College Foundation’s $20 million campaign.

Why did Rhonda pursue APR at this stage in her career?

“Chuck Williams, APR, (PRSA Oregon’s APR guru) called me. He was kind, direct and persistent. ‘See you in February,’ he said.”

But Rhonda hesitated.

“I am curious and a lifetime learner. I have attended countless conferences and workshops in my career and thought I knew everything about public relations. I wondered what more I could learn. Plus, I’m a person who completes things. I hold my free time precious, and I knew the process would take time.”

After attending the APR orientation session, Rhonda knew she was in for the long haul.

“What I learned was above and beyond my expectations. The chapter’s APR sessions helped me put the puzzle pieces together. Everything I learned was applicable to my line of work.”

Rhonda gives up three races to study

Rhonda set a deadline to complete the process. She worked on her oral presentation at work during down time.

“That process helped sharpen my presentation skills,” she notes.

To study for the APR computer exam, she hunkered down for three solid weekends and for a few hours after work for about four weeks.

“Fall is my busy season. I race almost every weekend. I gave up three races to study for the APR test. That’s a big deal to me,” Rhonda said.

Rhonda’s credibility goes up tenfold

Was it worth it?

“As soon as I told my supervisor I was pursuing my APR, my credibility went up tenfold. Colleagues started coming to me to ask high-level questions. My credibility is higher than ever,” she says.

But, she notes, with accreditation comes responsibility. “You are now the voice of ethics and reason. You need to say, ‘Wait. Why do we need this?’ when someone suggests a tactic. ‘What is the goal? What is the objective?’”

Rhonda’s advice

Rhonda encourages fellow PRSA chapter members with at least five years of experience to pursue APR.

“You are busy. You have family. You have obligations. I had races. You’ve got to fit it in,” she says. “If you are serious about your career, if you want to jump to the next level, if you want credibility, if you want to boost your confidence, APR is how you do it.”

APR Orientation: Saturday, Feb 16

PRSA Oregon offers a series of free Saturday morning classes to help chapter members prepare for and successfully complete the accreditation process. The course begins with an orientation session Saturday, Feb. 16, location to be announced. Email [email protected] or [email protected] for more information.

 

Call for Presenters! CommCon 2019

The Public Relations Society of America (PRSA) Oregon chapter seeks dynamic, engaging, and knowledgeable presenters for its Communicator’s Conference 2019 (“CommCon 2019”). This annual chapter event also serves as the Portland, OR-area’s premier strategic communications conference, and we invite you to submit a presentation proposal that would afford you the opportunity to demonstrate your expertise on a topic relevant to the audience.

Please go HERE for more information and to submit!

Submissions are due February 1, 2018, 5:00 p.m. PDT

CommCon will take place on Friday, May 3, 2019 8:30 a.m. – 5:00 p.m.

DoubleTree Hotel, Lloyd Center Portland, Oregon

Theme: “Communicating Through Chaos”

 

 

Why Volunteer?

Whatever the reason you volunteer – learning, networking, mentoring, career growth, social engagement, bettering the community, an overactive hypothalamus – it is, indeed more blessed to give than to receive.

Take it from your 2018 PRSA Oregon Chapter Volunteer of the Year.

2018 PRSA Oregon Volunteer of the Year with Immediate Past President Brian Terrett

“I volunteer for all these reasons and more,” said Madeline Turnock, APR, strategic communications and partnerships advisor for Concordia University-Portland. “I feel I’ve gained much more from PRSA than I’ve given, after more than 20 years of involvement with PRSA, earning accreditation, serving on the board and committees, attending events, paying annual dues, and taking more than one hiatus when life or family called.”

Turnock credits her employers, colleagues, and mentors along the way for supporting her. She also shared that this year’s seven-member Spotlight Committee was among the most rewarding experiences because each volunteer was clear about what they wanted to contribute and had time to contribute, followed through, and carved out time to get to know each other and support each other professionally.

No matter what your personal reasons may be for membership, participation, and volunteering in PRSA, continue to put your job and family first, and then take that effort one step beyond to advance the profession.

Thank you to all our PRSA volunteers for giving of their time, talent and treasure.

 

*Pictured at top: 2018 PRSA Oregon Volunteers in attendance at the November 28 Annual Meeting!

Words from a new APR

“I am so proud!”

Jaimee Mayfield Fox just earned her accreditation in Public Relations from the Universal Accreditation Board.   

“It’s all worth it,” she says. “You have to believe in yourself. But you also have to put in the work.”

Jaimee is Multnomah County Health Department’s HR Communications Manager. She started as a county communications specialist in 2011. She began her work toward the APR in 2016. It’s less than a year-long program if you can devote the time. But Jaimee had a few interruptions along the way. She got married, bought a new home, and got a promotion.

“Ask yourself: Do you really want this?” she advises. “Life will try to get in the way if you drag it out. Put in the effort.”

 

Jaimee had support from the PRSA-Oregon coaches, who guided, advised and pushed her to the end. And she had crucial support from home and work.

“I couldn’t have done it without the support of my boss,” Jaimee said. “And my husband Jamal encouraged and helped me to stay focused. He continually told me, ‘You got this.’”

Jaimee’s husband Jamal Fox is property and business development manager for the city of Portland Bureau of Parks and Recreation.

Jaimee has some advice for those of you contemplating earning your accreditation.

“Take advantage of the resources the chapter offers you,” she says. “Find your study style. Make sure you know and understand how you learn. You have to study like you’re going to apply it to a real-life scenario.”

Jaimee says the computer test was hard, but not impossible.

“I was careful to make sure I stayed within time. ‘Keep going,’ I told myself. I was tired! But I just took a deep breath, and said, ‘What will be, will be.’”

She passed easily. Despite the time it took, the delays along the way and the amount of hard work, Jaimee insists the APR is worth the effort.

“This has been both a personal and professional goal,” she says. “Even going through the process was valuable. Once you apply this process, all of a sudden it makes sense.”

Your success in any field is dependent on remaining relevant, motivated and imaginative. The Accreditation in Public Relations credential certifies your professionalism and principles. And it positions you as a leader in the competitive field of public relations. The process of earning your APR exposes you to today’s cutting‐edge strategies and practices; it helps you assess your skills to identify strengths and opportunities for growth; it demonstrates your personal and professional commitment to excellence; and it provides the tools you need to distinguish yourself in this field.

“It’s exciting to use my new learning,” Jaimee says. “I have to calm myself down at work! Once you get to the other side it’s so rewarding.”

—Dave Thompson, APR, former chapter president

A match made in heaven: PRSA Oregon sponsors realize new partnership opportunity

PRSA is a great place to learn about new trends in the field and meet others on the same journey. And being a part of the Oregon chapter can also present opportunities, such as those that two of our chapter’s long-term sponsors discovered while talking at this year’s Communicators Conference.

Craig Walker has managed FlashAlert Newswire for almost 40 years. 740 police, fire, school, city, state, military and general public relations organizations in the Portland TV market alone use FlashAlert—and it operates in half a dozen other markets. Just in Portland, FlashAlert disseminates more than 30 news releases each day, covering all media in the Pacific Northwest.

Mike James of Your News Inc. has worked in the media monitoring business for 21 years, going back to his Moba Media days. Police, fire, city, state, public utilities and public relation organizations in Oregon and across the United States use his monitoring service to discover what TV, radio, newspapers and online outlets ran your story.

Both companies have financially supported PRSA Oregon chapters for more than a decade.

Craig’s clients occasionally ask about monitoring. And Mike gets inquiries about local newswires. It was a match made in heaven: FlashAlert collects and distributes news while Your News Inc. tracks and provides a report of where it was used. They realized how well their services complement each other – with no overlap.

FlashAlert now has the ability to trigger media monitoring on a single story or everything that it posted. Your News Inc. sets up an account for you and then reports on where the story was aired, published or posted.

“It’s a great relationship, with FlashAlert taking clients from A to M, then Your News Inc. taking them from M to Z,”  Craig says.

Learn more about FlashAlert at www.flashalert.net and Your News Inc. at www.yournewsinc.net. Please check out our sponsors’ offerings: They may be just what you or your client need.

2018 Awards of Distinction Honorees

PRSA Oregon recognized our four distinguished professionals with Awards of Distinction at the 2018 Spotlight Awards on November 7, including Mary Louise VanNatta, APR, Donna Z. Davis, Gary Withers, and Nicole Shaddy. Congrats to all!

William W. Marsh Lifetime Achievement Award”

Mary Louise VanNatta, APR, CAE
The William W. Marsh Lifetime Achievement Award honors an outstanding leader in the field of public relations. For nearly four decades, William W. Marsh was a towering figure in public relations in Oregon. A charter member of the Portland Metro Chapter (which was merged into the PRSA Oregon Chapter in 2017) Marsh served as president in 1963.

Mary Louise VanNatta has over 30 years of association management and public relations experience, specializing in community relations, designing membership and promotional programs tailored to individual associations, conference and meeting planning and promotional writing. She has a successful PR practice working with a number of nationally-recognized clients and local businesses and serving as the executive director of both the Salem Fire Foundation and the Salem Police Foundation.

Ms. VanNatta and her agency VPR have been recognized multiple times by the Oregon Business Magazine as one of the top PR firms in the mid-Willamette Valley and listed in its Power Book, including 2018. In 2010, the company was recognized as Micro Family Business of the Year by the Austin Family Business Program at OSU. Most importantly, she values time with her husband and two adult sons.

Ron Schmidt Community Involvement Award
(25th Anniversary of the Award)

Gary Withers
Ron Schmidt raised our collective awareness consciousness and commitment. For nearly 30 years, Schmidt served as an aide to Oregon Gov. Tom McCall, then as the owner of the state’s biggest and most influential public relations firm. He stood at the center of public policy in business, government and the arts.

Gary Withers, President of Concordia University’s Foundation, is a catalytic, collaborative and entrepreneurial, team leader and team member. From 2005 to the present, Mr. Withers has served as an Executive Vice President and Chief Strategic Relations Officer for Concordia University-Portland.

His leadership in higher education focuses on the development of strategic and community partnerships that lead to systems change, resulting in stronger and more vibrant communities, especially focused on lifting up the least advantaged. He serves as incubator and co-leader of a trailblazing
new national model for education called 3 to Ph.D. Mr. Wither’s board service and leadership roles are numerous, including: Children’s Institute Founding President, Oregon’s statewide think tank and action institute on early childhood education; Portland State University’s Vice President for University Relations; and CEO of Metropolitan Family Service. He practiced law in the Portland metro area from 1979-88.

Olga M. Haley Mentorship Award

Donna Z. Davis, Ph.D.
This award, named for the late Olga M. Haley, APR, reflects our chapter’s dedication to supporting members at every stage of their careers and lives. A past chapter president and legendary figure in Portland public relations, Ms. Haley’s was an exemplary person and professional of honor and integrity. The recipient of this award demonstrates commitment to supporting PRSA and the profession, serving as a mentor, while demonstrating exemplary public relations. Donna Davis is an assistant professor and director of the Strategic Communications Program at the University of Oregon’s George S. Portland Turnbull Center. Davis has taught and mentored thousands of PR and communication professionals. She joined UO in 2010, after
more than 25 years of experience in public relations, fundraising and nonprofit communication to the classroom, including 10 years as producer and host of Family Album Radio, an award-winning, daily, two-minute radio program distributed through NPR.

Davis earned her Ph.D. in mass communication from the University of Florida, where she studied relationship formation in 3-D immersive virtual environments. Her ethnographic research continues to focus on the potential uses of virtual worlds, gamification and other emerging social media, with a special interest in disability communities. She is also an inaugural faculty fellow for the SOJC Agora Journalism Center for Innovation and Civic Engagement, extending her work with people with Parkinson’s disease who are participating in a support community in a virtual world.

New Professional Award of Excellence
(15th Anniversary of the Award)

Nicole Shaddy
The New Professional Award of Excellence honors a chapter member who has entered the field of public relations within the
past five years. The award is presented to a professional who has demonstrated his or her commitment to advancing public relations
through career achievements, volunteerism, and the highest standards of professionalism. Nicole Shaddy, account executive for C+C, provides
unparalleled day-to-day project support. She grew up in Hillsboro with a dream of being a broadcast journalist.

This led her to Missouri where she earned a degree in journalism in 2016 and worked in multimedia news outlets before returning to Portland with a commitment to affecting social change. In just two years in PR, she has managed to position herself as an invaluable member of the C+C team and
has racked up experience for client work such as the Portland Clean Energy Fund, Alaska Airlines, Sacramento Natural Foods Co-op and Waste Management.

Shaddy is skilled at pitching national reporters, crafting comprehensive social media strategies and content, coordinating logistics for media events, herding nationally renowned influencers, developing crisis communications plans and messaging and conducting media training for boards of
leading organizations.

Congrats 2018 Spotlight Award Winners & Awards of Distinction Honorees!

by Madeline Turnock, APR
Chair, PRSA Oregon Spotlight Awards & Past President, PRSA Portland Chapter

Strategic Communications & Partnerships, Concordia University-Portland

Thank you to all those who attended the PRSA Oregon 2018 Spotlight Awards! We were thrilled to recognize another year of premier communication campaigns and professionals in the presence of nearly 200 guests at the Multnomah Athletic Club on Nov. 7.

We showcased the excellent work of our Spotlight and Merit awardees, and recognized our four distinguished professionals with Awards of Distinction, including Mary Louise VanNatta, APR, Donna Z. Davis, Gary Withers, and Nicole Shaddy. Congratulations to newly accredited members Jaimee Mayfield, APR, and Rhonda Morin, APR, and to College of Fellows inductee: Brian Terrett, APR, PRSA Fellow.

We hope you enjoyed the photo booth images, and, in addition, click HERE for photographer Tim Horn’s professional images made available for free download. See the awards program and full list of award winners and honorees HERE. (View in 2-page mode for easier reading).

Thank you to all our PRSA Oregon volunteers, especially our Spotlight committee members – JoJoe Nujoy, Thelma Hale,  Denise Fornberg, Meghan Zea, McKinsey Redmond, Vicki Guinn, Sally Ridenour, and Alyssa Giaimo.

If you missed this year’s event, we hope you’ll join us next year. In the meantime, visit us on social media @PRSAOregon and @prsa_oregon. Participation and membership in PRSA – advancing the profession, upholding our code of ethics, and honoring outstanding work – is more important and meaningful than ever. See you in two weeks at the Annual Meeting on Nov. 29.