Words from PRSA Member – Kate Virden

Author: Kate Virden I recently moved back to Oregon after pursuing a Master’s in Public Relations and Corporate Communications at Georgetown University in Washington, D.C. It was an incredible program and experience, but I was more than ready to be reunited with the Pacific Northwest and friendly people again. The friendliest people I have ever metContinue reading “Words from PRSA Member – Kate Virden”

Transition Steering Committee Report: January – February

Author: Julie Williams, APR, MA PRSA Oregon Merger in Full Swing If you’ve ever worked at a startup or started a family, you know that the first year is mostly about learning and making decisions to build a foundation for the future. As of Jan. 1, 2017, the three local PRSA chapters in Oregon and SouthwestContinue reading “Transition Steering Committee Report: January – February”

PR Working for You

Throughout the year, we will feature successful campaigns to showcase the impact that PR has on businesses and the community. This month we highlight C+C’s Better Buildings Challenge campaign, which won the 2016 Spotlight Award for video program. Energy Efficiency Meets Reality Television with Better Buildings Challenge SWAP It’s been called must-watch TV for theContinue reading “PR Working for You”

Our Ethical Obligations as PR Professionals

Author: Kathy Hubbell, APR, M.S., Fellow in PRSA “Truth is the foundation of all effective communications.” That’s the opening sentence of PRSA’s excellent rebuke of the term “alternative facts.” As professional communicators, none of us would question that. In these challenging times, it’s worth reviewing a few other basic premises in the PRSA Code ofContinue reading “Our Ethical Obligations as PR Professionals”