October is Global Diversity Awareness Month

 
The public relations industry has continued to evolve with technology and time but now more than ever we must evolve our role as advocates. Global Diversity Awareness Month is a perfect time to reflect, equip and reassess how we can show up as allies that champion diversity through inclusive and equitable communications.
 
The PRSA Oregon Diversity and Inclusion Committee has created Actionable Tips and is hosting a Leadership DEI event on Oct. 28 to help equip members to craft more inclusive communications.

 

PRSA Oregon is Committed to Promoting Diversity and Inclusion

The Diversity and Inclusion Committee has jump-started our chapter’s efforts to build, foster and enhance diversity, equity, and inclusion within our communities. Their work focuses on the idea that the communication field is stronger and more effective when it reflects the broad diversity that exists in the United States. Visit the Committee’s web page to learn more about their work at www.PRSAOregon.com/better-together/
 

The Diversity and Inclusion Committee aims to:

1. Provide members with educational and professional diversity programming.
2. Diversify membership and areas of chapter participation.
3. Share diversity-focused resources for members and visitors.
4. Serve as a liaison to PRSA’s National Diversity and Inclusion Committee.

PRSA Oregon’s Diversity Statement:

PRSA Oregon is committed to building a diverse, inclusive and equitable society. We understand and uphold these values as chapter members, through our work and while serving our communities. We believe this commitment will strengthen the public relations profession and help us thrive as individual practitioners.
 

Meet your 2019 Committee Members

Jaimee L. Fox, M.A., APR, Committee Chair, Director of Advancement
Dianne Danowski Smith, APR, Fellow PRSA
Nicole Early
Vicki Guinn, M.S.
Tracey Lam, APR
Erin Merz, M.A., APR

Leadership Diversity, Equity and Inclusion: Strategies for Equitable Communication

Looking to craft communications that break through cultural barriers? Learn hands-on strategies to make sure your communications keeps pace with the diversity of your audience. Hear from Diversity, Equity and Inclusion industry leaders Joy Fowler, MBA, VP of Diversity & Inclusion Manager at Umpqua Bank and Gail Dundas, MS, APR, Fellow PRSA, Communications Consultant.

Limited seating! Register via PRSA Oregon Eventbrite today!


On Health and Wellness: My one tip to prepare for conferences

by Mark Mohammadpour, APR

The PRSA International Conference (ICON) is October 20-22 in San Diego. Every year I attend, I learn new things, meet new people and leave inspired to play a larger role in advancing the profession and the professional.

The reality of conferences like ICON, however, is that we are sitting a lot, eating (too) well, and forgetting to take care of ourselves. If you want to prioritize your health and wellness during conferences like ICON, I have one tip: spend 15 minutes before your trip to prepare.

Business travel can increase stress. Managing what to pack, finalizing travel logistics, and organizing the meeting schedule are just three examples we see our stress levels rising!

To compound the issue, once we arrive, long days at conferences cause our guard to be let down at night, which can lead to poor eating decisions. We forget that the following morning, our body might not recover right away, we’re already on the back foot and by the time we get home, we feel like we’re back at step one.

Before you leave for your next trip, spend 15 minutes and answer two key questions:

  • How will you prepare for your meals? Spend a few minutes before your trip and research when and where you’re going to eat. 
  • Are you scheduled to have dinner at a specific restaurant? Research the menus online and determine what you want to eat before you arrive, so you do not need to add another decision while you’re traveling.

  • How will you make time to incorporate exercise? The hotel that hosts ICON has a map that includes one-, two- and three-mile walking/running routes, so I am already prepared before I head to San Diego. I also bring a resistance band on my trips, which I use in my room with simple dynamic stretching exercises to loosen up my body before I start my day. These exercises warm up my muscles and makes me feel accomplished and mentally and physically prepared for the day ahead.

If you spend a few minutes preparing for your upcoming business trip, you will be all set mentally and physically for a great time.

I look forward to seeing you at ICON!

About the Author
Mark Mohammadpour, APR is a strategic communications executive, certified personal trainer and health coach. His company, Chasing the Sun, offers health coaching tailored for public relations professionals. Mark will be presenting a workshop at ICON, titled “Living Our Best #PR Life Through Fitness, Health and Wellness.” Visit chasingthesunpdx.com, email him at [email protected], listen to his podcast at anchor.fm/markmoh, or follow him on Instagram or Twitter.

*Photos courtesy Celeste Wechter Photography

*Top photo by Tim Goedhart on Unsplash

Don’t Miss Out on CommCon Earlybird Savings! Chuck Gose and Suzanne Stevens announced as 2019 keynotes — Join us May 3!

This year, We’re pleased to welcome two keynote speakers, Chuck Gose and Suzanne Stevens. Chuck is a strategic communication thought leader, an advisor with top employee communications platform socialchorus, and host of the Icology and Culture, Comms, and Cocktails podcasts as well as the Chuck Chats series with bananatag.

Suzanne is the Editor of the Portland Business Journal, Portland’s leading business-focused publication. Suzanne spent seven years as a senior editor at The Deal in New York, where she wrote about corporate mergers and acquisitions. Suzanne also spent time as an associate editor at Oregon Business Magazine and 12 years working in public radio at stations in Kentucky and North Carolina, where she was a frequent contributor to National Public Radio.

Tickets are now available at the EARLYBIRD rate!

https://www.eventbrite.com/e/2019-communicators-conference-tickets-56504750229

Rhonda Morin, APR: Accreditation boosts credibility tenfold

By Jean Kempe-Ware, APR
Member, PRSA Oregon Membership Committee and APR Coaching Team

As a member of a Maine Wilderness Rescue Team and an emergency medical technician, she hung by ropes off cliffs and carried the injured on litters down mountains.

As a cyclocross racer, she navigates barriers, jumps off platforms and sprints through mud and has won multiple state titles and a bronze medal in a national championship.

And last fall, Rhonda Morin, executive director of communications and marketing for Clark College Foundation in Vancouver, WA, achieved another goal: Accreditation in Public Relations (APR).

“I can fix your wheel, fix your public relations problem and fix your broken arm … all in the same hour,” Rhonda laughs. “I know how to help people in crisis.”

From elephants to APR … a 20-year journey

During her 20-year career in communications and public relations, Rhonda organized a trip for international journalists to Zimbabwe, where she witnessed elephants in the wild. She worked as a journalist for niche magazines and in corporate communications for Maine Public Broadcasting. Currently, she edits Clark Partners, a 28-page alumni magazine.

In 2015, she received the platinum/gold award from the Council for Advancement and Support of Education (CASE) District VII for Best Practices in Fundraising Campaigns for Clark College Foundation’s $20 million campaign.

Why did Rhonda pursue APR at this stage in her career?

“Chuck Williams, APR, (PRSA Oregon’s APR guru) called me. He was kind, direct and persistent. ‘See you in February,’ he said.”

But Rhonda hesitated.

“I am curious and a lifetime learner. I have attended countless conferences and workshops in my career and thought I knew everything about public relations. I wondered what more I could learn. Plus, I’m a person who completes things. I hold my free time precious, and I knew the process would take time.”

After attending the APR orientation session, Rhonda knew she was in for the long haul.

“What I learned was above and beyond my expectations. The chapter’s APR sessions helped me put the puzzle pieces together. Everything I learned was applicable to my line of work.”

Rhonda gives up three races to study

Rhonda set a deadline to complete the process. She worked on her oral presentation at work during down time.

“That process helped sharpen my presentation skills,” she notes.

To study for the APR computer exam, she hunkered down for three solid weekends and for a few hours after work for about four weeks.

“Fall is my busy season. I race almost every weekend. I gave up three races to study for the APR test. That’s a big deal to me,” Rhonda said.

Rhonda’s credibility goes up tenfold

Was it worth it?

“As soon as I told my supervisor I was pursuing my APR, my credibility went up tenfold. Colleagues started coming to me to ask high-level questions. My credibility is higher than ever,” she says.

But, she notes, with accreditation comes responsibility. “You are now the voice of ethics and reason. You need to say, ‘Wait. Why do we need this?’ when someone suggests a tactic. ‘What is the goal? What is the objective?’”

Rhonda’s advice

Rhonda encourages fellow PRSA chapter members with at least five years of experience to pursue APR.

“You are busy. You have family. You have obligations. I had races. You’ve got to fit it in,” she says. “If you are serious about your career, if you want to jump to the next level, if you want credibility, if you want to boost your confidence, APR is how you do it.”

APR Orientation: Saturday, Feb 16

PRSA Oregon offers a series of free Saturday morning classes to help chapter members prepare for and successfully complete the accreditation process. The course begins with an orientation session Saturday, Feb. 16, location to be announced. Email [email protected] or [email protected] for more information.

 

Call for Presenters! CommCon 2019

The Public Relations Society of America (PRSA) Oregon chapter seeks dynamic, engaging, and knowledgeable presenters for its Communicator’s Conference 2019 (“CommCon 2019”). This annual chapter event also serves as the Portland, OR-area’s premier strategic communications conference, and we invite you to submit a presentation proposal that would afford you the opportunity to demonstrate your expertise on a topic relevant to the audience.

Please go HERE for more information and to submit!

Submissions are due February 1, 2018, 5:00 p.m. PDT

CommCon will take place on Friday, May 3, 2019 8:30 a.m. – 5:00 p.m.

DoubleTree Hotel, Lloyd Center Portland, Oregon

Theme: “Communicating Through Chaos”

 

 

Why Volunteer?

Whatever the reason you volunteer – learning, networking, mentoring, career growth, social engagement, bettering the community, an overactive hypothalamus – it is, indeed more blessed to give than to receive.

Take it from your 2018 PRSA Oregon Chapter Volunteer of the Year.

2018 PRSA Oregon Volunteer of the Year with Immediate Past President Brian Terrett

“I volunteer for all these reasons and more,” said Madeline Turnock, APR, strategic communications and partnerships advisor for Concordia University-Portland. “I feel I’ve gained much more from PRSA than I’ve given, after more than 20 years of involvement with PRSA, earning accreditation, serving on the board and committees, attending events, paying annual dues, and taking more than one hiatus when life or family called.”

Turnock credits her employers, colleagues, and mentors along the way for supporting her. She also shared that this year’s seven-member Spotlight Committee was among the most rewarding experiences because each volunteer was clear about what they wanted to contribute and had time to contribute, followed through, and carved out time to get to know each other and support each other professionally.

No matter what your personal reasons may be for membership, participation, and volunteering in PRSA, continue to put your job and family first, and then take that effort one step beyond to advance the profession.

Thank you to all our PRSA volunteers for giving of their time, talent and treasure.

 

*Pictured at top: 2018 PRSA Oregon Volunteers in attendance at the November 28 Annual Meeting!

Annual Meeting November 29 Available via Webscast!

PRSA Oregon Annual Meeting

November 29 @ 5:30 pm – 7:00 pm

If you cannot attend, click HERE to join the meeting via webcast at 6 p.m.

Celebrate PRSA’s Oregon’s inaugural year as a statewide chapter. The PRSA Oregon annual meeting will take place  Thursday, November 29 at the U of O Turnbull Center, 70 NW Couch St., Portland, OR 97209, from 5:30 to 7:00 p.m.

Agenda: Networking (5:30 to 6:00 p.m.); 6:00 – 7:00 p.m.: President’s remarks and board recognition, volunteer recognition, election results, and President-Elect’s remarks.  Complimentary hors-d’oeuvres. FREE.

 

A match made in heaven: PRSA Oregon sponsors realize new partnership opportunity

PRSA is a great place to learn about new trends in the field and meet others on the same journey. And being a part of the Oregon chapter can also present opportunities, such as those that two of our chapter’s long-term sponsors discovered while talking at this year’s Communicators Conference.

Craig Walker has managed FlashAlert Newswire for almost 40 years. 740 police, fire, school, city, state, military and general public relations organizations in the Portland TV market alone use FlashAlert—and it operates in half a dozen other markets. Just in Portland, FlashAlert disseminates more than 30 news releases each day, covering all media in the Pacific Northwest.

Mike James of Your News Inc. has worked in the media monitoring business for 21 years, going back to his Moba Media days. Police, fire, city, state, public utilities and public relation organizations in Oregon and across the United States use his monitoring service to discover what TV, radio, newspapers and online outlets ran your story.

Both companies have financially supported PRSA Oregon chapters for more than a decade.

Craig’s clients occasionally ask about monitoring. And Mike gets inquiries about local newswires. It was a match made in heaven: FlashAlert collects and distributes news while Your News Inc. tracks and provides a report of where it was used. They realized how well their services complement each other – with no overlap.

FlashAlert now has the ability to trigger media monitoring on a single story or everything that it posted. Your News Inc. sets up an account for you and then reports on where the story was aired, published or posted.

“It’s a great relationship, with FlashAlert taking clients from A to M, then Your News Inc. taking them from M to Z,”  Craig says.

Learn more about FlashAlert at www.flashalert.net and Your News Inc. at www.yournewsinc.net. Please check out our sponsors’ offerings: They may be just what you or your client need.

Congrats 2018 Spotlight Award Winners & Awards of Distinction Honorees!

by Madeline Turnock, APR
Chair, PRSA Oregon Spotlight Awards & Past President, PRSA Portland Chapter

Strategic Communications & Partnerships, Concordia University-Portland

Thank you to all those who attended the PRSA Oregon 2018 Spotlight Awards! We were thrilled to recognize another year of premier communication campaigns and professionals in the presence of nearly 200 guests at the Multnomah Athletic Club on Nov. 7.

We showcased the excellent work of our Spotlight and Merit awardees, and recognized our four distinguished professionals with Awards of Distinction, including Mary Louise VanNatta, APR, Donna Z. Davis, Gary Withers, and Nicole Shaddy. Congratulations to newly accredited members Jaimee Mayfield, APR, and Rhonda Morin, APR, and to College of Fellows inductee: Brian Terrett, APR, PRSA Fellow.

We hope you enjoyed the photo booth images, and, in addition, click HERE for photographer Tim Horn’s professional images made available for free download. See the awards program and full list of award winners and honorees HERE. (View in 2-page mode for easier reading).

Thank you to all our PRSA Oregon volunteers, especially our Spotlight committee members – JoJoe Nujoy, Thelma Hale,  Denise Fornberg, Meghan Zea, McKinsey Redmond, Vicki Guinn, Sally Ridenour, and Alyssa Giaimo.

If you missed this year’s event, we hope you’ll join us next year. In the meantime, visit us on social media @PRSAOregon and @prsa_oregon. Participation and membership in PRSA – advancing the profession, upholding our code of ethics, and honoring outstanding work – is more important and meaningful than ever. See you in two weeks at the Annual Meeting on Nov. 29.