PRSA Oregon Shines at 2017 PRSAIcon

PRSA Oregon showed its “Revolutionary Leadership” at this year’s PRSA International Conference (#PRSAIcon), Chapter Leadership Rally (#PRSArally) and National Assembly (#PRSAdelegates) held in Boston, Mass., Oct. 6-10.

Ten PRSA Oregon members attended, two received industry awards, three advocated for members’ rights at Assembly and one networked with chapters from around the country at Rally, showing leadership within the organization, the industry and society. View a photo album on Facebook.

Here’s a recap of the highlights (in order of date):

Leadership & Networking at Rally – Oct. 6

President-Elect Julie Williams, APR, MA, joined representatives from nearly all 100 chapters, including the North Pacific District’s (NPD) 15 chapters from California to Alaska. During the Leadership Rally orientation for chapter leaders, Oregon chapter’s lessons learned from the chapter merger, new models for succession planning, career planning guide and membership engagement were in high demand. Chapter leaders, especially from larger 250-400 member chapters, sought Oregon’s materials, expertise and partnership. Julie made connections for the chapter with national board members and chairs, regional and district leads, along with leaders from Reno, San Francisco, Silicon Valley, New York, Oklahoma City, Illinois, West Palm Beach, Minnesota chapters and more.

Oregon PRSSA Presence – Oct. 6-10

The Public Relations Student Society of America (PRSSA) has 25 chapters at colleges in the North Pacific District. The PRSSA conference was held concurrently, Oct. 6-10, and attended by six board members from the University of Oregon’s (U of O) chapter, led by PRSSA President and Oregon chapter committee member Lily Gordon. President-Elect Julie Williams, along with the students’ adjunct professors John Mitchell and Kelli Matthews, enjoyed seeing the Boston sights with the students and making introductions to PR pros across the country during #PRSAIcon networking events.

Elections & Voting Results at Assembly – Oct. 7

About 300 Assembly Delegates from 100 chapters around the country gathered on Saturday, Oct. 7, to discuss and vote on amendments to the national bylaws as well as hear results of the 2018 Board of Director elections, including Brad Hilliard, APR, serving as Assembly Delegate At-Large next year. Oregon sent President-Elect Julie Williams and two other seasoned delegates.

There was heated debate prior to and during Assembly about Amendments 1703 and 1704, including testimony from PRSA Oregon delegates, Dianne Danowski-Smith, APR, Fellow PRSA and John Mitchell, APR, Fellow PRSA.

The result: upholding all district seats on the National board and rescinding 1704 by the board of directors (fairly unprecedented according to longtime delegates) to many cheers by delegates.

  • Amendment 1701 – APPROVED: Documents the Requirement for District Bylaws to Comply with National Bylaws was approved
  • Amendment 1702A – APPROVED (as amended): Change the term “public relations” to “public relations and communications” was approved
  • Amendment 1703 – NOT APPROVED: Eliminate requirement for District Representation Among Directors on the National Board
  • Amendment 1704 – TABLED: Allow the Board of Directors to Amend Bylaws

Industry Award Honorees – Oct. 8-9

During the PRSAIcon Opening Ceremony on Sunday and the Networking Luncheon on Monday, longtime PRSA members from Oregon were two of four practitioners recognized as industry leaders before thousands of peers and surrounded by their loved ones.

Louis (Lou) Capozzi, APR, Fellow PRSA, received PRSA’s Gold Anvil Award for Lifetime Achievement in Public Relations. Lou is semi-retired in Bend, teaches at U of O and credited the formative relationships that have shaped his career during his acceptance speech.

In addition to this year’s awards from our chapter for service and from the district for practitioner of the year, Dianne Danowski-Smith, received PRSA’s Paul M. Lund Award for Public Service. Dianne spoke about her cancer survival journey’s inspiration for starting a new nonprofit organization to help other patients, all while running her own PR firm in Portland and serving on the Oregon chapter board.

PRSAIcon Professional Development Opportunities – Oct. 8-10

PRSA Oregon member Ann Wylie presented on how to write for mobile reading and members* Lou Capozzi, Dianne Danowski-Smith, Kathy Hubbell, APR, Fellow PRSA, Barbara Kerr, APR, Fellow PRSA, Kelli Matthews, John Mitchell, APR, Fellow PRSA, Sally Ridenour, APR, Tom Unger, APR, ABC, Fellow PRSA, and Julie Williams, attended many of the PRSAIcon keynote sessions and nearly hundred sessions related to the six tracks of industry trending topics: big data & measurement, integrated marketing communications, leadership & management, reputation management, tools & techniques and special interests.

Attendees noted that the sessions were informative, especially the case studies and new tools, though not overwhelmingly “revolutionary.”

Mark Your Calendars – 2018, 2019

Per the last couple years, Leadership Rally, Assembly and PRSAIcon will continue to be consolidated into one event next year and hosted in early October, 2018. The conference will be held in Austin, Texas, and even more exciting for the North Pacific District – it will be in San Diego, Calif. in 2019. As of publication, there was not information available on the PRSA website.

Tip: Travel, accommodations and conference registration are about $3,000. So, start saving up or budgeting for Austin and/or San Diego now!

*Attendance list is to our knowledge. We’d love to hear if anybody else from the chapter was in Boston that we missed.

PRSA Oregon Leadership Announcement

As many of you know, 2017 has been an incredibly busy, but also very successful year. CommCon 2017 was very well received, we piloted several new programs to serve our members, membership is up Year Over Year and we have successfully completed our merger to be one, statewide chapter.

All of that being said, we do have one more significant transition to come: President-Elect Julie Williams has decided to step down from the 2018 presidency at the conclusion of her 2017 president-elect term, so we will be voting in a new nominee as President during the Nov. 8 elections. Julie provides some context around this decision below and announced this news recently live on Facebook. Watch the post from Oct. 13 on our Facebook page.

I want to personally thank you for your continued support of PRSA Oregon. If I can answer any questions or provide any additional clarity, please do not hesitate to reach out.

– Colby Reade, APR, 2017 President, [email protected]

Note from Julie Williams, APR

As Colby notes, I will transition out of my role once the new board of directors is officially elected by the Annual Meeting & Elections on Nov. 8. This summer, I joined a small business accelerator program and started launching a new strategy retreat, amongst other products now in the works. As the business expands, I need to focus my passions there. Having to step back is a sad reality for me, though I am extremely confident about where our community is at and where it’s going. This year’s board and Transition Steering Committee has engaged members across the region and we have worked hard to set a strong foundation for the new, merged chapter. It was very clear during Leadership Rally in Boston last week that our chapter (and our district) continues to be a leader amongst our peer chapters with innovative models for engagement, service, and leadership. PRSA Oregon will continue to flourish next year – moving from transition to transformation – especially with our talented and well-trained volunteers who are coming on to lead in 2018. As an engaged member since 2010 and APR since 2014, I will continue to be one of our biggest fans! I hope you will join me in continuing to champion PRSA Oregon and support our new incoming president.

– Julie Williams, APR, 2017 President-Elect, [email protected]

Note from Brian Terrett, APR

When I arrived in Portland from Eugene in 2009, I was excited to get to know the members of the PRSA Portland Metro chapter. I joined the PRSA Greater Oregon chapter in 1997 and achieved my APR in 2001. I served in many roles on the chapter leadership team, which culminated with me having the honor of serving as chapter president. PRSA has been an important part of my professional life, providing me with an opportunity to grow my knowledge and skills and develop relationships with professionals around the country. I have been looking for a way to serve again, so when I was asked if I would serve as president of the newly formed statewide chapter, I quickly said yes. I am honored to help carry on the work of consolidation that began under the leadership of Mark, Colby and Julie. For those of you who don’t know me, I am currently the Director of Public & Community Relations for Legacy Health. Prior to this, I worked for PeaceHealth’s Oregon Region, US West and the City of Eugene. I have an MBA and a BA in Journalism. Again, I am honored to serve and look forward to meeting as many of you as possible over the common year.

– Brian S. Terrett, APR, 2018 President Nominee

Please Save-the-Date and join us online for our 2017 Virtual Annual Meeting & Elections on Nov. 8, 2017 at 6 p.m. PST via webinar. More information on registration and webinar access will be provided soon.

 

Annual Meeting & Elections

Save the Date!

After a successful merger year, it’s time to elect the 12-member PRSA Oregon Chapter Board of Directors for 2018. Please save-the-date for our 2017 annual meeting held on Nov. 8, 2017, at 6 p.m. from the comfort of your own home or office. You’ll get a chance to hear from current and incoming Chapter leadership about 2017 highlights and our financial status, about 2018 priorities and plans and vote on the incoming board. There will be time for Q&A with the new leadership! Slate will be announced by 10/25 at the latest. More event details and how to register to come.

 

Transition Steering Committee Report: September

Rethinking the 2018 Programming Schedule

programming planning 2018

Julie Williams, APR, leads the Transition Steering Committee as it compiles feedback from Eugene-, Portland- and Salem-area members into a proposed 2018 programming calendar.

Membership participation was encouraged and documented during the Listening Tour follow-up sessions in Eugene, Portland and Salem.  At our September Transition Steering Committee meeting, we reviewed members’ ideas about where, when and what programs would best meet their needs.

About 25 members participated in the brainstorming activity.  While that’s a small percentage of overall membership, they did represent many locations, industries, stages of career and background. And, their strategic thinking was fascinating! So many questions and valid concerns.

We factored in rationale about cost, travel, distance, time, priorities, resources, volunteer capacity, communication fatigue and more as we compiled the feedback into a proposed programming schedule for the 2018 PRSA Oregon Chapter board’s consideration.

Many thanks everyone who contributed to the process!

Along with completing the proposed calendar, which was identified as a priority output for 2017, September was highly productive:

  • The service draft shifted into its second phase and began filling committee positions, thanks to my Nominating Committee Co-ChairTaylor Long. We worked together to write new versions of all of the 37 job descriptions;
  • New chapter policies and procedures and a first-ever code of conduct are in the works, thanks to Secretary Tracey Lam;
  • Members received a summary of Listening Tour feedback in a mailer thanks to the membership committee which helped with distribution;
  • And with the in-person follow up portion of the Listening Tour  now concluded, as of the membership brunch in Eugene on Sept. 16, big props to Membership Director and Outreach Co-Chair Siobhan Taylor and the membership team.

Can’t wait to #suitup and come together as a chapter at the Oct. 20 Spotlight Awards!

Given everything we’ve accomplished together, it will be especially satisfying to celebrate this year.

Yours in Service,
Julie

Julie Williams, APR, MA
2018 PRSA Oregon President-Elect
Transition Steering Committee Chair
Outreach Task Force Co-Chair

Listening Tour Report to Membership

Authors:  Elisa Williams, Julie Williams and Siobhan Taylor 

PRSA Oregon embarked on a Listening Tour in the spring of 2017 throughout Oregon and SW Washington to meet members and hear their input and concerns about the new, merged chapter. Listening Tour sessions were held in Bend, EugenePortland and Salem.

Here’s a recap of the report findings or read the full 2017 Listening Tour Report.

Founded in 2017, PRSA Oregon is a 501(c)(6) nonprofit organization and a local chapter of the Public Relations Society of America (PRSA). As we become PRSA Oregon, merging membership from around the state with the majority from the former Greater Oregon chapter in Eugene, the former Oregon Capitol chapter in Salem and the former Portland Metro chapter, we are defining a new era for professional communicators in Oregon and SW Washington.

What Members Said

Several common threads emerged in all of the discussion sessions.

  • To ensure geographic diversity we need new or refined operational systems so that programming remains profitable and reaches all members. And, leadership distribution represents all of Oregon and SW Washington, including a robust pipeline of new leaders to aid in succession planning.
  • A larger, more diverse chapter makes enhanced professional development and networking possible, including a mix of local and regional events. To ensure these benefits, there must be a high level of membership and service engagement chapter-wide.
  • Connections are important. When face-to-face meetings aren’t possible, technology makes professional development opportunities and events accessible to members regardless of location. Using the latest high-touch tools keeps members’ skills current and leaders in communications.

How We’re Already Adapting

Feedback received led to several changes in 2017:

  • Spotlight Awards Ceremony will be held in Canby. The central location and timing more easily accommodates travel.
  • In July and September, a Service Draft is ensuring leadership and committee positions reflect the entire region.
  • Additional input on programming was collected this summer, as well as at the upcoming sessions on Aug. 12 and on Sept. 16.
  • Expansion of Meet the Media events is being explored to include media markets throughout the region if there is local volunteer support to host the event. Please email [email protected] if you’d like to help set one up.

Share Your Ideas for the Future

Join us for the final Listening Tour sessions during the membership orientation at 10 a.m., Saturday, Aug. 12, at Willamette University, and at 10 a.m., Saturday, Sept. 16, at the Valley River Inn, Eugene, Oregon.

For more information: Read the full 2017 Listening Tour Report or email [email protected].