PRSA Oregon announces 2021 Board leadership nominees

As we round the corner on 2020 (what a year!), we’re looking forward to welcoming a new PRSA Oregon Board leadership team to carry forth our mission, realize our vision, and broaden our impact in the coming year.

Below is the full slate of candidates — be sure to vote by November 13, and tune into our annual meeting on November 19 to meet the new Board! (Details to follow regarding our annual meeting agenda and videoconference information.)

President

Judy Asbury, APR, Fellow PRSA
Assistant Dean, Communications and External Relations
Lewis & Clark Law School

PRSA Oregon announces 2021 Board leadership nominees

Judy Asbury oversees all law school communications and manages the development team at Lewis & Clark Law School. Working closely with the Dean of the law school, Asbury creates communications designed to enhance the school’s reputation, and inspire its alumni to engage and support the school.

Prior to moving to Portland in 2016, Asbury founded the award-winning communications agency Smith Asbury Inc. in the greater Los Angeles area and managed its success for 20+ years. Asbury and her firm were recognized for strategic counsel and creative campaigns for a variety of clients in higher education, healthcare, financial, law, business, and nonprofits.

In 2012, Asbury focused on serving higher educational institutions, notably for Caltech and the University of La Verne.  

Statement of intent to serve on the Board in 2021:

The events of 2020 have created a unique opportunity for communicators. First, because of the disruption created by the pandemic, the veil of our denial of inequities in our society has been ripped off. We now see how our policies, systems and yes, communications have created our current situation. Secondly,  we see that we are all connected.  And, thirdly, no one has the answers.  This uncertainty gives us a new position to provide advice and counsel to the leaders of our organizations. Our organizations need our skills of listening, building bridges of understanding and building relationships among people of diverse viewpoints. I want PRSA Oregon to empower its members to do step up and do that.

 

Immediate Past President

Brad Hilliard, APR, CLU

PRSA Oregon announces 2021 Board leadership nomineesBrad Hilliard, APR is the Public Information Officer for the Oregon Department of Consumer and Business Services, the state’s largest consumer protection agency where he manages communications for the state insurance commissioner and regulator of financial products and services. His public relations career spans 12 years, serving as a public affairs specialist, government relations manager, media relations manager, and public information officer.

Before coming to Oregon in 2009, Brad began his career Tennessee. He then spent six years in Michigan and Colorado, where his work centered on natural disaster communications and legislative grassroots engagement. 

Statement of intent to serve on the Board in 2021:

This organization means a lot to me and I am honored to give back. 2021 will be my fifth year on the board. I love this organization. I love the people I have met, and I love how PRSA continuously pushes me to be a better communicator.

 

Nominee for President-Elect

Meghan Gardner
Vice President, PR
Matter, Inc.

PRSA Oregon announces 2021 Board leadership nomineesAs head of the Portland office for Matter, Meghan brings both an eye for detail and clarity of strategic vision to every client program. Her media relations, C-suite communications counsel, and messaging strategy skills have delivered exceptional results for brands from Netflix and Nordstrom to Avid Technologies, Acme Packets (now part of Oracle), Eli Lilly and Company, and the Business Roundtable. Here in Oregon, she oversees a team of 15 servicing clients in a variety of industries, including B2B technology, information security, financial services, manufacturing, food and beverage, consumer services, and marketing technology.

Meghan’s career spans two decades, two continents, and both U.S. coasts. Her yoga mat comes with her everywhere she goes. And at last count, Meghan owned five library cards. She lives in Southeast Portland with her husband, daughter, and wirehaired pointing griffon (a very fine name for a very goofy dog).

Statement of intent to serve on the Board in 2021: 

I want to continue to help this organization achieve sustainability and grow. Specifically, I hope to lead this team in three key areas: 1) Helping increase overall membership as well as engagement with existing members, 2) implementing our commitment to DEI initiatives, and 3) Engaging with a broader range of PR professionals, including PR agencies, in the coming year.

 

Nominee for Secretary

Tom Fuller, APR
Communications Manager for the Oregon Department of Transportation

PRSA Oregon announces 2021 Board leadership nomineesTom oversees a group of professional communicators across the state that assists the agency in communication planning, messaging, public outreach, education, web, social media, video and graphics, and media relations. Tom is a 20 year veteran and Emmy® winning television journalist and communications professional with over 19 years of experience in state government. He has won numerous public relations awards including a 2017 Award of Excellence and the “Best of Show” award for the 2016 National Association of Government Communicators Blue Pencil Awards. 

Tom serves on the board of directors for the National Association of Government Communicators. Tom also serves as the chair of the state of Oregon Egovernance Board, which oversees the Oregon.gov website. Tom holds an accreditation in Public Relations (APR) from the Public Relations Society of America. 

He is a national speaker on content and visual engagement strategies as well as communications planning and measurement. Tom holds a BA degree in Communications Studies from the University of California, Santa Barbara. In addition, he is the published author of five books on Oregon history and a licensed drone pilot. 

Statement of intent to serve on the Board in 2021:

Giving back is one of my life values. I’ve received so much from my peers and colleagues at PRSA that it’s only fitting that I return the favor. The networking, professional development and friendship opportunities are so abundant with our chapter. My goal is to help facilitate and improve the great things the chapter offers, and to bring more into the organization. After working in marketing practically my whole career, PRSA introduced me to the APR, which I obtained in January of 2020. Best thing I ever did. I’m now a strong advocate for this accreditation and serving on the board allows me to sing the praises of APR more broadly!

 

Nominee for Treasurer

Carissa Sauer, APR

PRSA Oregon announces 2021 Board leadership nomineesCarissa Sauer is a passionate, driven, mid-level communications professional with over 14 years of progressive responsibility and leadership in all facets of corporate communications and public relations. She has worked in Washington, Oregon and California for a check-off program, specialty crop commodity board, architecture firm, boutique PR agency and a national CPG food company.

Carissa is committed to authentic and value-based communication. She also believes in fostering talent, and currently mentors several professionals. Her volunteer work over the years includes both the Oregon and Sacramento chapters of the Public Relations Society of America, the Oregon Agri-Business Council, the Honey Bee Health Coalition and the American Red Cross|Blood Services.

In 2013, she was nationally accredited by the Public Relations Society of America (PRSA). 

Statement of intent to serve on the Board in 2021:

I have been a long-time member of the PRSA Oregon chapter and am very thankful for the support, education and general networking the organization provides. My previous volunteer roles with the board include Director-at-Large Conferences in 2013 and Director-at-Large Volunteers in 2012. I’ve also served on APR panels, judged awards for other chapters and assisted with various events.

I’m eager to give back on a deeper level and would be proud to serve as your Treasurer in 2021!

 

Nominees for Communications Co-Directors

Taraneh Fultz, APR
Integrated Marketing Programs Manager
Cambia Health Solutions

PRSA Oregon announces 2021 Board leadership nomineesTaraneh Fultz, APR, is a fifth-generation San Franciscan (and Giants fan) who loves PR, hates the snow and makes the best baklava – ever.

Currently, she serves as integrated marketing programs manager at Cambia Health Solutions. Previous positions with the organization include field marketing analyst and senior field marketing analyst. Taraneh also chairs Cambia’s employee resource group for female employees, the Women’s Employee Leadership Lab (WELL). Her contributions have resulted in features in Portland Monthly and awards from Forbes, the Portland Business Alliance and Mogul.

Taraneh is accredited in public relations by the Universal Accreditation Board, has a bachelor’s degree in journalism and public relations from the University of Oregon and a certificate in project management from Portland State University. In 2007, she was awarded the Public Relations Society of America (PRSA) Portland Metro Chapter’s New Professional of the Year, and a decade later, she received the PRSA Oregon Chapter’s Olga M. Haley Mentorship Award. She has held board positions with PRSA and the American Marketing Association, including as (the first millennial) board chair of PRSA’s Portland Metro Chapter and PRSA’s North Pacific District.

Taraneh lives in Southeast Portland with her family and is a founding member of the Ambassador Board of Albertina Kerr, Oregon’s oldest non-profit. Find her on Twitter and Instagram @taranehfultz.

Statement of intent to serve on the Board in 2021:

I’ve invested 15 years of volunteer service into the Chapter and my fellow members. PRSA is a safe place for communications professionals to be seen, valued and nurtured. And with all that’s going on, I want to have that space for myself, and I want to be that space for others, so that our close-knit community can flex its resilience and expertise to help our families, our communities and our organizations navigate our way through. And, hopefully, have some fun along the way.

 

Joshua Paul Romero

PRSA Oregon announces 2021 Board leadership nomineesJoshua is passionate about educating and engaging the community through his role as Communications Manager for the City of Bend, the fastest growing mid-sized city in the nation. His public relations and communications career has spanned higher education, public health, medical device and government. Early in his career, Joshua was Membership co-chair for the national PRSA New Professionals Committee. He’s been nationally recognized as a Council for Advancement Support of Education Simpson-Scarborough Scholar and has won regional and national awards for his newsletter writing and editing. Joshua currently serves on the board of United Way of Central Oregon. He’s previously served on the Latino Community Association Advocacy Committee and on the Inclusive Innovation Initiative. Joshua is excited to bring “east of the Cascades” representation to PRSA Oregon, and deepen his connection with the chapter and members through board service.

Statement of intent to serve on the Board in 2021:

I want to serve on the 2021 PRSA Oregon board because I want to help keep our members engaged with the chapter and ensure we are representing the diversity of voices and experiences we all bring to the table. I believe we do our best work when we educate, engage and excite the publics we serve. I want to share this philosophy and passion with the board and our chapter.

 

Nominees for Professional Development Co-Directors

PRSA Oregon announces 2021 Board leadership nominees

Marsha Sanchez

My name is Marsha. I have over ten years of experience in getting to understand people. Either in customer service or in volunteer work. I love navigating to communicate with people. I love learning new ways to best meet people where they are so that they can equitably consume information. 

Statement of intent to serve on the Board in 2021:

I want to help create opportunities for the BIPOC community have a seat at the table. Growth is only possible  during  moments of discomfort. Let’s work together to make a bigger table and make the communications field reflect the consumers that want to engage with us.

 

Heather Back
Communications and Policy
Metro

PRSA Oregon announces 2021 Board leadership nomineesHeather Back is a get-it-done gal with experience in cause marketing, corporate social responsibility, stakeholder engagement, and corporate communications in for-profit, nonprofit and government settings. She manages communications and policy development for Metro’s Visitor Venues — the Oregon Convention Center, Portland Centers for the Arts, Portland Expo Center and the Oregon Zoo – building awareness of their significant economic return for the region from hosting conventions, exhibits and events that draw visitors and tourism dollars into the community. Back assists with development of strategic business opportunities, government and community affairs as well as media and public relations efforts. Travel and tourism is a deep passion of hers, having also been a publisher for visitor bureaus for Portland Monthly and San Diego Magazines. Her experience and passion provides the public-private partnership background needed to ensure the Metro portfolio of venues thrive in supporting conservation, business incubation, and cultural richness to Oregon while also bringing vast economic benefits and job opportunities to the region.

Statement of intent for serving on the Board in 2021:

2020 transformed our worlds — it remains to be seen if temporarily or a transformation from which we move on in new ways. PRSA Oregon’s professional development series certainly changed — we quickly pivoted to virtual events to provide resources and learning opportunities to our members. Much was learned in that pivot and I am excited to continue on the professional development committee to carry forward the best practices and lessons learned along the way.

And, speaking of transformation, communicators are being called upon to lead and guide organizations amidst tremendous challenges. I am proud of our board for advancing racial equity within Oregon and Southwest Washington. We are sure to provide more sessions to effect social change and to bring our community together again virtually and in person once safe to do so again.

 

Nominees for Membership Co-Directors

Callie Gisler

PRSA Oregon announces 2021 Board leadership nomineesCallie Gisler is a communications, public relations, and digital marketing strategist from Portland, Ore. She started her career on the traditional PR agency scene, working with national consumer brands in the fitness, food and beverage, and lifestyle spaces. This is where she fell in love with all things strategic storytelling and digital communications, as well as cultivated a deep-rooted belief that brands can balance purpose and profit.

Callie is the CEO and lead strategist at Coffeehouse Communications, an award-winning strategic communications agency serving purpose-driven businesses and nonprofit organizations. She graduated from the University of Oregon with degrees in public relations and journalism. 

Away from the office, you can usually find Callie sipping her way through the Willamette Valley’s many wineries, breweries, and coffee shops with her husband and tenacious corgi pups, Renney and Booker, in tow. 

Statement of intent to serve on the Board in 2021:

From serving as my university’s PRSSA chapter president to staying active in PRSA throughout my career, my experience with this organization has been incredibly rewarding. PRSA has enriched my professional life with a fantastic community, continued education opportunities, and so much more. I’m excited to help cultivate that same experience and value for every one of our members.

 

Eric Johnson, APR

PRSA Oregon announces 2021 Board leadership nomineesEric Johnson, APR is the Communications Specialist with the City of Roseburg, where he serves on the management team. Eric’s duties at the City include implementing a comprehensive strategic communication plan, including media relations, website content, writing and designing print publications, managing the City’s social media efforts and electronic communications. Additionally, he is responsible for community engagement with citizens as well as internal systems that promote City employee communications.

Prior to the City of Roseburg, Eric was the Public Relations Coordinator at Explore Lincoln City, where he honed his skills as a PR professional in the destination marketing industry. Outside of work, Eric is an active member of the PRSA Oregon Board of Directors, where he serves as co-chair of the membership committee. Eric is also an avid runner, beer lover, gamer and cat dad.

Eric received his APR in December 2019 after many months of studying and preparing. Throughout the process of achieving accreditation, Eric has learned to think strategically about long-term public relations planning and looks forward to applying that knowledge in Southern Oregon.

Statement of intent to serve on the Board in 2021:

To continue growing and learning in the public relations field.

 

Nominees for Advancement Co-Directors

Vicki Guinn

PRSA Oregon announces 2021 Board leadership nomineesVicki Guinn, a native Oregonian, is a healthcare public relations strategist for Legacy Health where she is responsible for media relations, community engagement, strategic communications, issues management/PIO duties, social media and crisis management. Guinn previously worked for the State of Oregon Office of the Public Health Director and before that as marketing and communications manager for a small Medicaid and Medicare provider. She’s held positions in media relations, community relations, and organizational development for Kaiser Permanente and is a part-time communication instructor at a local community college. Guinn holds a BS in broadcast communication from Oregon State University and an MS in communication theory from the University of Portland. Outside of work, she serves on boards oriented toward youth and education,  serves on the Vanport Jazz Festival Committee, and enjoys partner dancing, bicycling, and NW wines

Statement of intent to serve on Board in 2021:

I’ve been a member of PRSA off and on for many years. I intentionally look at boards where I have a connection or relationship with someone and where I can work passionately to make a difference. Over the years, I’ve met many public relations professionals connected with PRSA. I most recently enjoyed working with Jaimee Mayfield-Fox and others on the PRSA Diversity Committee. I’m proud of the programming we’ve been able to bring. I’ve volunteered with the University of Oregon Portfolio Reviews and have witness the enthusiasm students have for the field. The concerning side is the lack of diversity among these future PR professionals. I’m volunteering to help brainstorm with the PRSA board on how to better integrate diversity initiatives in our organization and to creatively look at how we can add and influence diversity in the PR field.  

 

Gail Dundas, MS, APR, Fellow PRSA

PRSA Oregon announces 2021 Board leadership nomineesGail’s service to PRSA and experience in communications is extensive. She became a PRSA Fellow in 2019 and previously received the William Marsh Lifetime Achievement Award. She worked for Intel Corporation for nearly 20 years in Global Communications. Her highest professional achievement is serving as campaign co-chair for the passage of a $100 million bond in Seaside, Oregon, to build badly needed new schools for local students out of the dangerous tsunami zone. She holds a M.S. in Communications Management from Syracuse University.

Statement of intent to serve on the Board in 2021:

PRSA has been a vital component of my career and life. I built deep friendships and connections while debating over conference tables during evening meetings and executing events for PRSA locally, and met people who ultimately enriched my life, by becoming clients, colleagues or employers. I want to be on the front line as PRSA evolves its understanding and embrace of diversity, equity and inclusion, topics which have been of great interest to me over my career.  I want to help elevate the reputation of the profession for which I am so grateful.

 

Nominees for Regional Co-Directors

Jaimee Fox, MA, APR
Communications Manager 
Multnomah County Health Department

PRSA Oregon announces 2021 Board leadership nomineesJaimee L. Fox, MA, APR is a champion for public service and employee engagement. As a versatile PR professional, Jaimee has nine years of experience in internal communications, project management, stakeholder engagement and event planning.

A native Oregonian, Jaimee received her bachelor’s degree in communications with a minor in political science and global studies from Washington State University and a master’s degree in public relations from Michigan State University. Jaimee is accredited in public relations by the Universal Accreditation Board. 

In her spare time, Jaimee loves traveling, capturing memories through her photography and, above all, spending time with her family. 

Statement of intent to serve on the Board in 2021:

PRSA Oregon has and continues to provide me with incredible networking and leadership opportunities. I believe in paying it forward by volunteering to provide members with professional growth opportunities and diverse programming. 

 

Erin Merz, MA, APR

Advocacy Director Erin MerzErin Merz, MA, APR, serves as director of marketing and communications for The School of Business at Portland State University where she’s responsible for developing and implementing strategies that support the institution’s recruitment and retention goals. Erin has worked at PSU since 2015. Prior to, she held a variety of marketing and communications roles that span the public, private and nonprofit sectors.

As a seasoned, purpose-driven professional with over 15 years of experience, Erin’s passion for storytelling, results-driven mindset, and commitment to building and maintaining strong relationships with stakeholders adds substantial value to the organizations she works with.

Erin has a bachelor’s degree in broadcasting from Grand Valley State University, a master’s degree in communications from the New York Institute of Technology and holds the Accreditation in Public Relations (APR). She’s an active member and volunteer with the PRSA Oregon. Connect with her online at erinmerz.com.

Statement of intent to serve on the Board in 2021:

PRSA Oregon welcomed me with open arms when I moved to Portland in 2013. I’ve since had the pleasure of giving my time and expertise at the benefit of the chapter, and have benefited myself from the leadership development and relationships I’ve gained along the way. Now a resident of Bend, I welcome the opportunity to engage more Central Oregonians and enhance the chapter’s presence east of the Cascades.

 

Nominees for Leadership Assembly Delegates

PRSA Oregon announces 2021 Board leadership nominees

Lise Harwin, APR
Employee Communications Manager 
Port of Portland & Portland International Airport

For 17 years, Lise Harwin made a career in media relations — pitching organizational stories ranging from life-saving at a Level 1 trauma hospital to life-affirming at the American Red Cross to life-changing in higher education. Now she’s turned her corporate raconteuring and social media savvy inward, transitioning to employee engagement and communication for the Port of Portland and PDX, America’s Best Airport. Lise most recently served as VP of Communications for PRSA’s Employee Communications section and has presented several times at the section’s annual Connect conference.

Statement of intent to serve on the Board in 2021:

Throughout an unusual year, I’ve seen the PRSA Oregon board step up with leadership, commitment, enthusiasm and creativity. It’s an honor to be part of this team and to represent the chapter at Leadership Assembly, which will hopefully be held in person in 2021!

 

Dave Thompson, APR
Former Public Information Officer and Supervisor (Retired)
Oregon Department of Transportation

PRSA Oregon announces 2021 Board leadership nomineesDave Thompson, APR spent 20 years as a TV News reporter/producer/anchor and then 20 more as a public relations executive and spokesperson for a variety of companies and industries, including Director of Corporate Communications for a pre-IPO angel-invested startup and Public Information Officer and supervisor for the Oregon Department of Transportation.

Dave specializes in strategic planning, crisis communications planning and media interview coaching. Dave has presented his series of classes on how to be interviewed to hundreds of people, including four PRSA, IABC or IAP2 chapters, three national conferences and half a dozen government agencies. Dave has provided media training to Oregon’s state executive leadership training program for most of the past decade. Dave has also co-taught FEMA’s G-290/291 Basic PIO three-day course to about 1,000 government communicators over the last ten years.

Statement of intent to serve on the Board in 2021:

I want to continue to serve because I get so much out of it. PRSA Oregon is a family, as much as a support organization. I learn so much from talking to my PRSA colleagues! And I’ve made life-long friends. When we work together collaboratively, we all rise.

Why be a Member of PRSA Oregon?

Why be a Member of PRSA Oregon?

Why be a Member of PRSA Oregon? By Judy Asbury, APR Why are you a member of PRSA and PRSA Oregon? Why pay the dues, why get involved? I asked myself that recently. What am I hoping to learn as a member, what am I hoping to gain? I came away with these answers: 1) […]

A Personal Message From President Brad: Join him in his pledge

A Personal Message From President Brad: Join him in his pledge

A Personal Message From President Brad: Join him in his pledgeThis is a personal statement from Brad Hilliard, APR. Brad is the current President of the PRSA Oregon chapter. He is making a personal pledge and asking fellow communications professionals to join him.

 

2020 PRSA National Chair, T. Garland Stansell, APR, recently provided a heartfelt commentary to members on the tragic deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery. He, like many of us, realize our reactions to these horrible events are not enough. It is time for all of us to pause and reflect on how we can create equality in our current world.

As I considered these recent tragedies, I realized something that struck me deeply. Creating equality starts by identifying the source of the problem.

It is easy to say, “I’m not racist.”

It is easy to be disgusted by the images we have seen recently. It is easy to point fingers and scream injustice. It is easy to get on social media, get mad at viewpoints we do not agree with, and use these platforms to express our own opinions.

It is easy to say what we have to say and return to our regularly scheduled lives.

Unfortunately, easy is part of the problem. These easy routes help us process the anger, frustration, or grief we are feeling in that moment, but it does not generate change. It does not create equality. All it creates is a society that is quick to speak, quick to judge, and slow to listen.

George Floyd’s unnecessary death has opened my eyes. I am ashamed to admit that it took this much for me to truly see how deep the roots of inequality run in every corner of the world. His death has revealed that we will not realize true equality until we look inward and admit, “I am the problem.”

We may not be racist, but we have biases. Some are so ingrained in our DNA that we do not even realize it.

We may not disrespect people for the way they look or think, but we rarely engage people if they make us uncomfortable.

We may act on causes we are passionate about, but we rarely help others when we do not see or relate to their plight.

Currently, I am a foster dad to a toddler. He is a black boy. George Floyd’s tragic experience has caused me to look at this little guy and wonder what it will take for him to enjoy the freedom, stability, and privilege that I have experienced.

I will not be the problem any longer. I will not take the easy path. I am making a pledge, and I am asking others to join me. I believe this pledge is for anyone ready to make a commitment to equality. This pledge is important for communications professionals and leaders because we are in a position to influence the change necessary for all of us to experience equality.

I encourage you to read the pledge, reflect on your personal beliefs, and commit to no longer taking the easy path. Commit to not be the problem any longer. My hope is that many of you will join me in the pledge. Especially those with a voice to make a difference.

The pledge to create equality

  • I pledge to do more than promote diversity, equity, and inclusion. I pledge to embody it and use my role to create an environment where all voices are heard and everyone is respected.
  • I pledge to engage others in meaningful conversation, to personally learn and grow from their experiences and wisdom. Especially those with different backgrounds and experiences than me.
  • I pledge to empower my organization’s leaders to be honest with people, engage in the needs of our communities, and listen to people. Especially those without a voice.
  • I pledge to not be complacent. I will actively use my influence to help my community. Especially those with different backgrounds than me.

That is my pledge. It is easy to say, but takes a daily commitment to stop being the problem, and help us all realize equality. My hope is that you will join me in this pledge.

To join this pledge, sign this petition and share it with family, friends, and coworkers. From there, the day-to-day commitment begins.

This is the first step – to look inward and understand we are the problem. From there we can finally begin to stand together.

Have a blessed day,

 

Brad Hilliard, APR

June 1, 2020

 

https://www.change.org/p/everyone-equality-starts-by-admitting-i-am-the-problem?recruiter=1102007450&utm_source=share_petition&utm_medium=copylink&utm_campaign=share_petition

2020 Board of Directors Highlight: Brad Hilliard, President

2020 Board of Directors Highlight: Brad Hilliard, PresidentContributed by PRSA Oregon partner Allen Hall PR,
University of Oregon

 

 

A new year always marks a new beginning, an ambition for growth, and an opportunity for change. For us at the PRSA Oregon chapter, a new year also marks the start of a new term for our board of directors.

In 2020, we welcome our new president, Brad Hilliard, for his fourth year serving as a member on the board of directors. Having worked in the field of public relations for a span of 11 years, Hilliard has some notable career highlights, as well as personal plans for leading our chapter in another year of success.

A Passion for Public Relations

Hilliard took an early interest in public relations while attending Middle Tennessee State University, located in his home state, to earn his Bachelor of Science degree in mass communication. After taking an Intro to Public Relations course, the rest was history. His newfound interest led to three separate internships, all of which he completed while earning his degree. The knowledge and experience gained through both coursework and various internships allowed him to land his first paying public relations job at State Farm, where he worked for 17 years.

It was during his time at State Farm that he also met his wife, a Texas native, who joined him on a multi-state move around the U.S. for both of their careers from Michigan to Colorado.

2020 Board of Directors Highlight: Brad Hilliard, President

The Power of PRSA

When Hillard was presented with the opportunity to move to Phoenix, Arizona, he found himself looking for a new job—knowing that he and his wife always wanted to end up in the Pacific Northwest. He utilized his resources by reaching out to the PRSA community to begin his job hunt. A friend of Hilliard, who was also a fellow PRSA member, introduced him to Oregon Department of Consumer and Business Services’ communications director. Soon after setting up an informational interview, he was presented with the opportunity to begin his career with the department.

“It was an ideal opportunity, and proof that the PRSA community you build will be there when you need it most,” Hilliard said.

Hilliard currently lives in Salem, Oregon, where he serves as the Oregon Department of Consumer and Business Services’ public information officer. Although he has only been with the department for two years, he has helped prepare the state’s insurance commissioner to testify before the Federal Ways and Means Committee and introduced one of the nation’s first prescription drug price transparency programs.

Future Vision

Given the significant change that came with three chapters combining into one, Hilliard is hopeful about continuing the success that has come from this ambitious merge. The largest goal of 2020 is for the board of directors to “Hit their SPOT”:

“As a volunteer board, we will keep our work simple but impactful. We will continue to find ways to efficiently complete our most important tasks.

We will be precise. This means focusing on exactly what our members need and expect. 

We will be organized. We will clearly state our intentions, continue to improve our processes, and leave the chapter, like this year’s board is doing for us, in a better place than we received it.

Finally, we will be timely. We will help the chapter thrive by providing timely professional development, networking, and advancement opportunities for all our members.”

He continues, “This organization has meant a lot to me and I am honored to give back. We will take all that we have learned and built in recent years to continue building a great chapter for all of our members in 2020. I am excited to go on this journey and hope that our professionals and students are ready to, like former President Barbara Kerr said, not just join, join in.”

_________________________________________________________________________

To our 2019 Board of Directors, thank you for a year of service and dedication to our chapter.

To our new 2020 Board of Directors, we welcome your service at the start of another decade of helping our PRSA Oregon chapter succeed.

 

Antique postcard style graphic of Oregon

Candidates for the 2020 PRSA Oregon Board of Directors

The 2020 slate of candidates for the PRSA Oregon board of directors are an accomplished and diverse group of public relations professionals, committed to support the organization’s mission “to advance the art and science of public relations in the public interest by supporting our members and community.” The PRSA Oregon Chapter is one of the most active in the nation serving nearly 300 professional communicators in Oregon and SW Washington.

Officers and Executive Committee:

President: Brad Hilliard, APR
Public Information Officer
Department of Consumer and Business Services

Candidates for the 2020 PRSA Oregon Board of DirectorsBrad Hilliard is the Public Information Officer for the Oregon Department of Consumer and Business Services, the state’s largest consumer protection agency where he manages communications for the state insurance commissioner and regulator of financial products and services. His public relations career spans 11 years, serving as a public affairs specialist, government relations manager, media relations manager, and public information officer.

He received a Bachelor of Science in Mass Communications from Middle Tennessee State University in 2000.  He reached his goal of living in the Pacific Northwest when he moved from Colorado to Oregon in 2009. 

 

 

President-Elect: Judy Asbury, APR
Assistant Dean, Communications and External Relations
Lewis & Clark Law School

Candidates for the 2020 PRSA Oregon Board of Directors

Judy Asbury oversees all law school communications and manages the development team at Lewis & Clark Law School. Working closely with the Dean of the law school, Asbury creates communications designed to enhance the school’s reputation, and inspire its alumni to engage and support the school.

Prior to moving  to Portland in 2016, Asbury founded the award-winning communications agency Smith Asbury Inc. in the greater Los Angeles area and managed its success for 20+ years. Asbury and her firm were recognized for strategic counsel and creative campaigns for a variety of clients in higher education, healthcare, financial, law, business, and nonprofits.

In 2012, Asbury focused on serving higher educational institutions, notably for Caltech and the University of La Verne.  


Secretary:
Meghan Gardner, MA 
Vice President, PR
Matter, Inc.

Candidates for the 2020 PRSA Oregon Board of Directors

As head of the Portland office for Matter, Meghan brings both an eye for detail and clarity of strategic vision to every client program. Her media relations, C-suite communications counsel, and messaging strategy skills have delivered exceptional results for brands from Netflix and Nordstrom to Avid Technologies, Acme Packets (now part of Oracle), Eli Lilly and Company, and the Business Roundtable. Here in Oregon, she oversees a team of 15 servicing clients in a variety of industries, including B2B technology, information security, financial services, manufacturing, food and beverage, consumer services, and marketing technology.

 Meghan’s career spans two decades, two continents, and both U.S. coasts. Her yoga mat comes with her everywhere she goes. And at last count, Meghan owned five library cards. She lives in Southeast Portland with her husband, daughter, and wirehaired pointing griffon (a very fine name for a very goofy dog).


Treasurer:
Taraneh Fultz, APR
Integrated Marketing Programs Manager
Cambia Health Solutions

Candidates for the 2020 PRSA Oregon Board of Directors

Taraneh Fultz, APR, is a fifth generation San Franciscan (and Giants fan) who loves PR, hates the snow and makes the best baklava – ever.

Currently, she serves as integrated marketing programs manager at Cambia Health Solutions. Previous positions with the organization include field marketing analyst and senior field marketing analyst. Taraneh also chairs Cambia’s employee resource group for female employees, the Women’s Employee Leadership Lab (WELL). Her contributions have resulted in features in Portland Monthly and awards from Forbes, the Portland Business Alliance and Mogul.

Taraneh is accredited in public relations by the Universal Accreditation Board, has a bachelor’s degree in journalism and public relations from the University of Oregon and a certificate in project management from Portland State University. In 2007, she was awarded the Public Relations Society of America (PRSA) Portland Metro Chapter’s New Professional of the Year, and a decade later, she received the PRSA Oregon Chapter’s Olga M. Haley Mentorship Award. She has held board positions with PRSA and the American Marketing Association, including as (the first millennial) board chair of PRSA’s Portland Metro Chapter and PRSA’s North Pacific District.

Taraneh lives in Southeast Portland with her family and is a founding member of the Ambassador Board of Albertina Kerr, Oregon’s oldest non-profit. Find her on Twitter and Instagram @taranehfultz.


Immediate Past President:
Julie Reed, M.S., APR
Community Benefit Strategist
Legacy Health

Candidates for the 2020 PRSA Oregon Board of DirectorsJulie Reed is a communications strategist and leader with experience working with government, healthcare and non-profit organizations. Reed serves as a Community Benefit Strategist for Legacy Health, Oregon’s largest locally owned nonprofit health system where she manages development and implementation strategies for community health improvement.  Previously she served as Public and Community Relations Consultant for Legacy Health where she managed communications and public relations projects, media relations and served as Legacy’s public information officer. Reed previously worked for Metro as a business strategy and public affairs manager. She serves on Franklin High School’s Parent Teacher Student Advisory Council and previously served on the boards of Gresham Area Chamber of Commerce and Children First for Oregon.

A native Oregonian, Reed holds a master’s degree in leadership from Capella University, a bachelor’s degree in communications, and is accredited in public relations from Public Relations Society of America., 


Directors:

Professional Development Co-Chair: Heather Back, MBA
Communications and Policy
Metro

Candidates for the 2020 PRSA Oregon Board of Directors

Heather Back is a get-it-done gal with experience in cause marketing, corporate social responsibility, stakeholder engagement, and corporate communications in for-profit, nonprofit and government settings. She manages communications and policy development for Metro’s Visitor Venues — the Oregon Convention Center, Portland Centers for the Arts, Portland Expo Center and the Oregon Zoo – building awareness of their significant economic return for the region from hosting conventions, exhibits and events that draw visitors and tourism dollars into the community. Back assists with development of strategic business opportunities, government and community affairs as well as media and public

relations efforts. Travel and tourism is a deep passion of hers, having also been a publisher for visitor bureaus for Portland Monthly and San Diego Magazines. Her experience and passion provides the public-private partnership background needed to ensure the Metro portfolio of venues thrive in supporting conservation, business incubation, and cultural richness to Oregon while also bringing vast economic benefits and job opportunities to the region.


Professional Development Co-Chair:
Kyra Phelps
Marketing and Events Coordinator
Humane Society for Southwest Washington (HSSW)

Candidates for the 2020 PRSA Oregon Board of Directors

Along with her love for animals, Kyra’s passions include making a difference in the community through marketing and fundraising. She coordinates and plans the HSSW’s main fundraising events, Walk/Run for the Animals and their annual Dinner/Auction. She has five years of marketing and communication experience, including social media, email marketing, graphic design, online fundraising, event planning, and creating promotional plans. Kyra is excited to bring these skills to PRSA Oregon’s chapter. 

Kyra is a graduate of Eastern Washington University with a MS in Communication Studies and BA in Visual Communication Design. She and her husband recently relocated back to Vancouver after spending a few years in Georgia, where she worked at another humane society as the marketing manager. In her spare time, Kyra loves to travel and spend time with her family and friends.


Membership Co-Chair:
Shawn Patrick Floss
Corporate Communications Manager
KinderCare Education

Candidates for the 2020 PRSA Oregon Board of DirectorsAs Simon Sinek says, “start with why.” Part of Shawn’s focus as a corporate communications manager for KinderCare Education is explaining the why for executive leadership and sharing internal messaging with nearly 36,000 employees nationwide. Shawn’s passion for the craft takes him across the country each year as he works closely with the executive national board for PRSA’s Employee Communications section. 

 You can usually find him running long distances through Portland streets or hiking and golfing throughout Oregon.


Membership Co-Chair:
Eric Johnson
Public Relations Coordinator, 
Explore Lincoln City

Candidates for the 2020 PRSA Oregon Board of DirectorsAs the PR Coordinator for Explore Lincoln City, Eric has written successful pitches that have been featured in USA Today, Smithsonian.com, Men's Journal and Forbes. Eric has spent his career in the destination marketing industry and is a Travel Oregon award-winning professional.

Born and raised on the Oregon Coast, Eric is proud to call Lincoln City home for the
last 5 years. Eric has a bachelor’s degree in Marketing and an MBA from Oregon
State University. When he is not busy spreading the good word of Lincoln City, Eric
is also the Public Information Officer for the Devil’s Lake Water Improvement District, where his PR expertise has contributed to improving the lake’s health. Eric is a PRSA-Oregon member in good standing and is currently pursuing his Accreditation in Public Relations (APR). On his rare days off, Eric enjoys running, hiking, reading and enjoying a micro-brew with friends and family.


Communications Co-Chair:
Gina Williams, MS
Communications Strategist, Freelance Journalist
Carpe Verbum/Carpe Lumen Communications 

Candidates for the 2020 PRSA Oregon Board of DirectorsGina Williams is a Portland-based marketing communications strategist, publicist and freelance journalist. She owns Carpe Verbum/Carpe Lumen Communications. Her clients include a creative focus camera lens manufacturer, the Siena International Photography Festival in Siena, Italy, and others. As a journalist, she focuses on photography and photographers internationally, as well as arts, culture and travel.

Williams holds a master’s degree in strategic communication from the University of Oregon and a bachelor’s degree in journalism from the University of Oregon. She has served as PRSA Oregon board secretary and volunteer as Co-Chair and website support for the PRSA Oregon Communications Committee.

 

 

Communications Co-Chair: Christine Tully, MA
Senior Content Producer
Oregon Health and Science University Foundation

Candidates for the 2020 PRSA Oregon Board of DirectorsChristine Tully is a storyteller with a mission, and seeks out, crafts and shares the incredible stories of OHSU and Doernbecher Children’s Hospital. She brings five years of writing and communications experience, including feature writing, social media, email marketing, project management and photography.

Previously, she worked at AAA Oregon/Idaho as the digital marketing specialist. Over one year
ago, she moved to Portland from her hometown of Spokane, Washington, where she worked as the publications editor and content specialist at Eastern Washington University.

She recently earned her master’s degree in strategic communication from Washington State University. In her spare time, she loves to hike, explore Portland, and spend time with family and friends.

 

 

Advancement Co-Chair: Jaimee L. Fox, MA, APR 

HR Communications Manager, Multnomah County Health Department
Board of Directors, PRSA Oregon 

Candidates for the 2020 PRSA Oregon Board of DirectorsFox’s professional experience ranges from community service and public speaking to government and the nonprofit sector. As a versatile PR professional, Fox has progressive experience developing strategies that drive objectives and align with company values.

A native Oregonian, Fox received her bachelor’s degree in communications with a minor in political science and global studies from Washington State University and a master’s degree in public relations from Michigan State University.

 

 

 

 


Advancement Co-Chair:
Dianne Danowski Smith, APR, Fellow PRSA
Publix Northwest

Candidates for the 2020 PRSA Oregon Board of DirectorsDianne is a longtime PRSA devotee. In 2017, she was awarded the National Public Relations Society of America (PRSA) Paul Lund Award for Public Service; the PRSA North Pacific District Practitioner of the Year and the PRSA Oregon Ron Schmidt Community Involvement Award. She’s an experienced leader with a history of working in public relations, public affairs and communications and skilled in corporate communications, executive coaching, crisis management, nonprofit organizations, media advocacy, and social media strategy. She holds a bachelor’s degree from University of Oregon and certificate in E-Commerce and Marketing from Portland State University.

 

 

 

 

Regional Co-Chair: Jolene Kelly
Public Information Officer
Marion County, Oregon

Candidates for the 2020 PRSA Oregon Board of DirectorsJolene Kelley has worked in local government for more than 20 years and currently serves as the Public Information Officer for the Marion County Board of Commissioners in Salem, Oregon. Her government experience includes office administration, public works, and public safety including serving as a 9-1-1 director.

As a one person shop, Jolene currently manages countywide communications efforts including media relations, social media, employee communications, public outreach, and constituent services. During her career with Marion County, Jolene has overseen the implementation of an annual report, website redesign, countywide e-newsletter program, and a customer relationship management system. She has been a member of PRSA since 2013 and is working toward her public relations accreditation. Jolene and her husband have three grown children and share their home with four rescue dogs and two rescue cats. They all agree the Chihuahua is in charge.

 

 

Regional Co-Chair: Elizabeth (Liz) Candello, Ph.D.

Integrated Strategic Communication
Edward R. Murrow College of Communication
Washington State University

Candidates for the 2020 PRSA Oregon Board of DirectorsElizabeth Candello, Ph.D., Arizona State University, is a clinical assistant professor at The Edward R. Murrow College of Communication in Vancouver, WA. She has nearly a decade of experience in the communication and technology industries in the Seattle, Austin and Phoenix media markets, working with various clients, including Microsoft, U.S. Chamber of Commerce, Washington Dairy Initiative and the Western Climate Initiative. Her research examines how organizations use relationships to influence health behaviors and how knowledge is produced and co-created among low-income populations. Her work includes the examination of social support and collaboration within organizations; cultural identification and minority representations; and service use among those who live below the federal poverty level. She is the founder of Aisle10.org, an organization that provides non-food items to those eligible for SNAP.

 

 

 

Assembly Delegate: Dave Thompson, APR
Former Public Information Officer and Supervisor (Retired)
Oregon Department of Transportation

Candidates for the 2020 PRSA Oregon Board of DirectorsDave Thompson, APR spent 20 years as a TV News reporter/producer/anchor and then 20 more as a public relations executive and spokesperson for a variety of companies and industries, including Director of Corporate Communications for a pre-IPO angel-invested startup and Public Information Officer and supervisor for the Oregon Department of Transportation.

Dave specializes in strategic planning, crisis communications planning and media interview coaching. Dave has presented his series of classes on how to be interviewed to hundreds of people, including four PRSA, IABC or IAP2 chapters, three national conferences and half a dozen government agencies. Dave has provided media training to Oregon’s state executive leadership training program for most of the past decade. Dave has also co-taught FEMA’s G-290/291 Basic PIO three-day course to about 1,000 government communicators over the last ten years.

 

 

Assembly Delegate: Lise Harwin, APR
Employee Communications Manager 
Port of Portland & Portland International Airport

Candidates for the 2020 PRSA Oregon Board of DirectorsFor 17 years, Lise Harwin made a career in media relations — pitching organizational stories ranging from life-saving at a Level 1 trauma hospital to life-affirming at the American Red Cross to life-changing in higher education. Now she’s turned her corporate raconteuring and social media savvy inward, transitioning to employee engagement and communication for the Port of Portland and PDX, America’s Best Airport. Lise most recently served as VP of Communications for PRSA’s Employee Communications section and has presented several times at the section’s annual Connect conference.

 

From Our President: A Great Start to 2019!

From Our President: A Great Start to 2019!

From Our President: A Great Start to 2019!It’s been a productive start to 2019 for PRSA Oregon’s board of directors. I’m excited about the enthusiasm, energy, and great work being done by the chapter’s leaders and committee volunteers.

The PRSA Oregon board just finished its 2019 strategic plan. That plan is a built around a vison of PRSA Oregon as a thriving statewide chapter.  It includes four priorities that will guide our work and investments this year: membership value, engagement, leadership and excellence.

One of the board’s most important priorities as a thriving statewide professional association is to serve our members and support their professional development. We are committed to delivering quality programs, events and activities that are relevant and timely, that serve your professional interests, and provide value for your investment. Especially important is to ensure the chapter’s professional development activities are accessible by members throughout Oregon and Southwest Washington.

Our members want to build professional networks, belong to something larger, and to make a difference.  An old proverb says, ‘you reap what you sow.’ What you give to your career and profession comes back to benefit you. It means being seen and heard and getting involved.

Here are some options to consider:

  • Volunteer for a PRSA committee .
  • Volunteer for our signature Communicator’s Conference on May 3.
  • Make time to attend a PRSA event, meet new professionals, and grow your network.
  • Advance your skills through contributed articles for the chapter newsletter.
  • Share your wisdom and experience through PRSA Oregon’s professional mentoring or APR readiness review.

The chapter offers many ways for you to connect, be involved and make a difference. Take that next step! It will make a difference—to your career, to our chapter, and our professional community.

The board of directors is committed to effective leadership and being good stewards of our chapter resources.  We strive to be the best leaders we can be, to mentor emerging leaders, and to use continuous quality improvement to evaluate and adapt our practices for the best results for our members and the organization.

Join us in advancing your career and helping to make this a great year for PRSA Oregon and the communities we serve.

Be sure to connect with PRSA Oregon on Facebook, Twitter, LinkedIn, and PRSAOregon.com.

Warmest regards,

Julie Reed, M.S., APR
President, PRSA Oregon

PRSA Oregon Statement in Response to DoubleTree Portland Incident

PRSA Oregon is the state’s leading professional development association for public relations and communications professionals. We value and are committed to diversity, equity and inclusion and being a professional organization that is welcoming to all.

As was widely published, in December 2018, the DoubleTree Hotel in Portland evicted Mr. Jermaine Massey, an African American hotel guest, who was falsely accused of loitering. PRSA Oregon soundly denounces the treatment of Mr. Massey.

PRSA Oregon has a longstanding relationship with the DoubleTree by Hilton Portland Hotel. The hotel has served as an event venue for PRSA Oregon’s professional development events, including our signature Communicators Conference. The recent racially-motivated incident at the hotel raised serious concerns about whether our organizations share the same values, and we advised the Doubletree Hotel of our position and commitment to diversity, equity, and inclusion.

The DoubleTree has been responsive to Mr. Massey and the community at large. We acknowledge the DoubleTree’s corrective action that included a public apology to Mr. Massey, terminating employment of the staff involved with the incident, and a public statement of commitment to ongoing and specific actions to evaluate and change business and human resource policies and practices to demonstrate a commitment to DEI principles and ensure this situation is never repeated.

PRSA Oregon will continue to be a vigilant proponent of diversity, equity and inclusion — in our practices and with our community and professional peers. We ask you to join us in supporting this important agenda.

Julie Reed, M.S., APR

2019 President, PRSA Oregon

 

Ensuring Strong Governance for PRSA Oregon

Ensuring Strong Governance for PRSA Oregonby Dianne Danowski Smith, APR, Fellow PRSA

2018 was also an extraordinary year of governance at all levels of PRSA. In this year’s National Leadership Assembly in October, PRSA Oregon’s three delegates heard spirited debate from national leadership, delegates and members on important topics such as membership veracity and what improvements might be made in the Code of Ethics.  The topic of what constitutes a member in “good standing” may seem obvious but many felt more refinement was needed on the topic. Also, conversations were had about what should be the proper policy if a member is found to have violated the Code of Ethics and what the outcomes might be. PRSA Oregon’s delegates participated and realized that changes were needed in our own chapter’s bylaws to comply with the national-level changes. Additionally our chapters’ merger also required key updates in our bylaws.

Additionally, our Nominating Committee wanted to ensure our bylaws do not impose any barriers to service in chapter committees, events and in leadership. Finally, there were some minor inconsistencies that needed to be reconciled. Thus, we are updating the bylaws with these changes. You will note the edits and suggestion revisions are in red and highlighted in yellow so you can follow along- see these suggested revisions submitted here for your approval.

Review the proposed Bylaws HERE

2019 Board Elections

Creating New Pathways to Leadership in PRSA Oregon

by Dianne Danowski Smith, APR, Fellow PRSA

2018 has been an extraordinary year for our chapter. There were still growing pains from our statewide merger of three chapters becoming one and some board vacancies created opportunities for refocusing on priority strategies and important conversations.  The Presidents’ Council (comprising 12 former chapter presidents) punched in to support the priorities and helped the evolving board to implement succession planning, engage new professionals, put on the amazing Spotlights Awards, and create relevant and much-needed professional opportunities.  A huge amount of credit goes to the 2018 Board of Directors for managing this transition in amazing, self-directed ways. It speaks highly of the caliber of PR pros that lead our chapter.

So, when the PRSA Oregon Nominating Committee began the work several months ago, the committee knew it had big shoes to fill. The committee‘s strategic goals to:

  1. Cultivate awesome leaders who work in broad array of sectors, and are diverse in age, market, experience, and culture/ethnicity.
  2. Build on 2018’s great expertise with key returning board members Pete Donahue; Sally Ridenour, APR; Judy Asbury, APR; Colby Reade, APR; and Dianne Danowski Smith, APR, Fellow PRSA.
  3. Bring in smart pros who we can support strategic succession planning.
  4. This coming year, we are affirming our committee for the importance of accreditation, with nine board members (if elected) who are Accredited in Public Relations (APR).

2019 Proposed Org Chart

2019 Board Elections

PRSA Oregon 2019 Board of Directors Election Details and Slate of Candidates

2019 Board ElectionsPresident –  Julie Reed, APR

Julie Reed is a communications strategist and leader with experience working with government, healthcare and non-profit organizations. Reed serves as a community and public relations consultant for Legacy Health, Oregon’s largest locally owned nonprofit health system.  She manages communications and public relations projects, media relations and serves as Legacy’s public information officer. Reed previously worked for Metro as a business strategy and public affairs manager. She served on the boards of Gresham Area Chamber of Commerce and Children First for Oregon.

A native Oregonian, Reed holds a master’s degree in leadership from Capella University, a bachelor’s degree in communications, and is accredited in public relations from Public Relations Society of America.

2019 Board ElectionsPresident elect – Brad Hilliard, APR

Brad Hilliard is the Public Information Officer for the Oregon Department of Consumer and Business Services, the state’s largest consumer protection agency where he manages communications for the state insurance commissioner and regulator of financial products and services. His public relations career spans 11 years, serving as a public affairs specialist, government relations manager, media relations manager, and public information officer.

He received a Bachelor of Science in Mass Communications from Middle Tennessee State University in 2000.  He reached his goal of living in the Pacific Northwest when he moved from Colorado to Oregon in 2009.

2019 Board ElectionsSecretary – Andrea Watson, APR

Andrea Watson is strategic communicator with experience in communications, public relations, outreach, and resource development in the pubic, nonprofit and health care sectors. She joined the Tualatin Valley Water District in 2017 as the Communications and Public Affairs Supervisor. She previously worked for fourteen years as Communications Director at Reynolds School District, which provided many challenging opportunities in crisis and strategic communications, as well as event and volunteer management.  

She holds a Master of Public Administration from Portland State University and a Bachelor of Science in community health education from the University of Oregon.

2019 Board ElectionsTreasurer – Gary Rubin, APR

Gary Rubin is the co-owner and global director of marketing and communications at Premium Organics, LLC, an international pet food company. He previously served as the Managing Director of Earned Media at CMD. He has more than 25 years of experience in public relations, marketing and communications and has won more than 30 PRSA Oregon Spotlight Awards during his career.

He earned his accreditation in public relations in 2008 and holds a bachelor’s degree in communications from the University of Puget Sound.

2019 Board ElectionsDirector – Judy Asbury, APR

Judy Asbury oversees and implements marketing communication strategy to promote the reputation of the Lewis & Clark Law School. Previously, she led Smith Asbury Inc., an award-winning communications agency for more than 25 years. She is recognized for her counsel and creative campaigns for clients in higher education, healthcare, financial, law, business, and nonprofits. Asbury created many B2B and B2C campaigns, earning awards from PRSA IABC, HPRMA, Davey Award and others. Judy is a skilled presenter and facilitator and has served as a guest lecturer at the Drucker School of Management at Claremont Graduate University and at Woodbury University.

2019 Board ElectionsDirector – Debra Carnes, APR

Debra Carnes is the communications and marketing director for the Columbia network of PeaceHealth, which includes hospitals in Vancouver and Longview. She relocated with her family from Seattle last June.  Her career spans more than 25+ years in strategic communications, marketing, media relations and public affairs in the public and private sectors. She’s advocated for teachers statewide, provided PR consulting services for numerous companies, served as the communications director for a governor’s campaign, and managed critical communications challenges for a state bar association.

Carnes holds a Bachelor of Science in Communications from the University of Idaho and an MBA from City University of Seattle.  She was a member of the PRSA Puget Sound chapter and served on the board.

2019 Board ElectionsDirector and Assembly Delegate – Dianne Danowski Smith, APR, Fellow

Dianne is a longtime PRSA devotee. In 2017, she was awarded the National Public Relations Society of America (PRSA) Paul Lund Award for Public Service; the PRSA North Pacific District Practitioner of the Year and the PRSA Oregon Ron Schmidt Community Involvement Award. She’s an experienced leader with a history of working in public relations, public affairs and communications and skilled in corporate communications, executive coaching, crisis management, nonprofit organizations, media advocacy, and social media strategy. She holds a bachelor’s degree from University of Oregon and certificate in e-commerce and marketing from Portland State University.

2019 Board ElectionsDirector – Shawn Patrick Floss

Mr. Rogers knew it well, “The best thing we can do for each other is to listen with our ears and our hearts.” Inspired by Mr. Rogers, Floss serves with great empathy and compassion helping to lead employee communications at TriMet. He works closely with senior leaders to develop strategy and drive engagement throughout the agency.

His storytelling background comes from more than 15 years as a television news anchor and reporter. His work included covering Hurricane Katrina and its aftermath, the space shuttle Columbia explosion, and the 2008 Democratic National Convention in Denver that nominated President Obama.

2019 Board ElectionsDirector – Patrick Holmes

Patrick Holmes leads internal communications at OHSU, a nationally prominent research university and Oregon’s only academic health center with over 16,500 employees and 3,500 students and trainees. In this role he oversees OHSU-wide internal communications strategies and channels as well as internal communications for OHSU’s hospitals and clinics.

Patrick earned a bachelor’s degree in social science at Portland State University, with an emphasis in communications.

 

2019 Board ElectionsDirector – Jaimee Mayfield, APR

Jaimee Mayfield is the Human Resource Communications Manager for Multnomah County Health Department. Mayfield’s professional experience ranges from community service and public speaking to government and the nonprofit sector. As a versatile PR professional, Mayfield has progressive experience developing strategies that drive objectives and align with company values.

A native Oregonian, Mayfield received her bachelor’s degree in communication with a minor in political science and global studies from Washington State University and a master’s degree in public relations from Michigan State University.

2019 Board ElectionsDirector and Assembly Delegate – Colby Reade, APR

Colby Reade is the Director of Communications for the M.J. Murdock Charitable Trust.  Colby regularly volunteers as a career mentor to young professionals, even hosting his own podcast on the subject (“Coffee with Colby”). A PRSA member since 2011, Reade joined the board of PRSA Portland in 2014 and helped oversee the chapter’s transition to PRSA Oregon as President in 2017.

When not in the office, Colby can be found attending Disney princess dance parties with his young daughter and indulging in the delicious culinary creations hand-crafted by his amazing wife.

2019 Board ElectionsDirector – Sally Ridenour, APR

Sally Ridenour is an award-winning government communicator with a specialty in web-based communications. She currently works for the Oregon Department of Transportation as the chief content strategist. Prior to working for the state, she worked in sales and marketing.

She is an accredited member of the Public Relations Society of America. She is the 2018 membership director for PRSA Oregon and a committee member for the North Pacific District. Sally is a graduate of the University of Idaho. In her spare time, she enjoys entering recipe contests and going on adventures with her husband and dogs.

2019 Board ElectionsDirector – Gina Williams

Gina Williams is a Portland-based marketing communications strategist, publicist and freelance journalist. She owns Carpe Verbum/Carpe Lumen Communications. Her clients include a statewide nonprofit advocacy organization, a creative focus camera lens manufacturer, and the Siena International Photography Festival in Siena, Italy. As a journalist, she focuses on photography and photographers internationally, as well as arts, culture and travel.

Williams holds a master’s degree in strategic communication from the University of Oregon and a bachelor’s degree in journalism from the University of Oregon. She has served as PRSA Oregon board secretary and volunteer with PRSA Oregon Communications Committee providing website support.

2019 Board ElectionsPast President – Brian S. Terrett, APR, Fellow PRSA

Brian S. Terrett is the Director of Public Relations and Community Relations for Legacy Health. He is responsible for strategic communications and reputation management for one of Oregon’s largest healthcare systems. Brian also served as the Director of Public Affairs & Communications for PeaceHealth Oregon Region and was the Community Affairs Manager for US West for Western Central Oregon.  

Brian earned an MBA from Northwest Christian University and a Bachelor of Arts degree in Journalism from the Metropolitan State University of Denver. He earned his accreditation in public relations from the Public Relations Society of America (PRSA) and was recently inducted into the PRSA College of Fellows.

PRSA Oregon Chapter Announces New Leadership for 2018

The Oregon chapter of the Public Relations Society of America announces its selection of the 2018 board of directors, following the Annual Membership Meeting and Elections held Nov. 8, 2017.

2017 signified a landmark year for PRSA, as the organization experienced a successful and historic merger that established the unified chapter of PRSA Oregon. During a year of vast change, the recent integration of the Oregon Capital, Greater Oregon and Portland PRSA chapters skillfully applied its position as a statewide organization, as well as utilizing its enhanced ability to cultivate professional development and implement its resources throughout a vast region.

During recent months, a 20-person Nominating Committee assembled a compilation of outstanding candidates for the 2018 slate. The carefully-selected contenders included PRSA members from across Oregon with a variety of backgrounds in government, healthcare, higher education, nonprofit and public relations agency work.

Julie Williams, the 2017 president-elect of PRSA Oregon, was eager to attract influential leaders in 2018 that would work to continue the chapter’s transformation in the new year.

Members of the newly-elected 2018 board of directors include President Brian Terrett, APR, Interim Secretary Tracey Lam, Treasurer Siobhan Taylor, Immediate Past President Colby Reade, APR, Assembly Delegates Gail Dundas, APR, Dianne Danowski Smith, APR, PRSA Fellow and Julie Manning, APR, Events Director Victoria Wagner, Member Director Sally Ridenour, Service Director and Nominating Committee Co-Chair Casey Boatman,  Advocacy Director Erin Merz, APR Sponsorship Director Michael Lewellen, APR and Communications Director Judy Asbury, APR.

One outstanding position is that of president-elect and will be selected in the coming weeks by the 2018 Board of Directors.

“Oregon’s PRSA presence is one of the strongest among PRSA chapters around the country. We’ll continue to provide strong and skilled leadership at the national level and strengthen our reputation as a key voice in local, regional and national governance,” said Dianne Danowski-Smith, PRSA Oregon Assembly Delegate #2.

Looking forward, PRSA Oregon is excited to establish a strong presence among PRSA chapters throughout the country. Each of the newly-elected members of the new board of director’s have voiced exhilarating goals for 2018.