October is Global Diversity Awareness Month

  The public relations industry has continued to evolve with technology and time but now more than ever we must evolve our role as advocates. Global Diversity Awareness Month is a perfect time to reflect, equip and reassess how we can show up as allies that champion diversity through inclusive and equitable communications.   TheContinue reading “October is Global Diversity Awareness Month”

Better together

PRSA Oregon is committed to building a diverse, inclusive and equitable society. We understand and uphold these values as chapter members, through our work and while serving our communities. We believe this commitment will strengthen the public relations profession and help us thrive as individual practitioners. Diversity, Equity and Inclusion Committee Led by the CommitteeContinue reading “Better together”

PRSA Oregon Statement in Response to DoubleTree Portland Incident

PRSA Oregon is the state’s leading professional development association for public relations and communications professionals. We value and are committed to diversity, equity and inclusion and being a professional organization that is welcoming to all. As was widely published, in December 2018, the DoubleTree Hotel in Portland evicted Mr. Jermaine Massey, an African American hotelContinue reading “PRSA Oregon Statement in Response to DoubleTree Portland Incident”

Rhonda Morin, APR: Accreditation boosts credibility tenfold

By Jean Kempe-Ware, APR Member, PRSA Oregon Membership Committee and APR Coaching Team As a member of a Maine Wilderness Rescue Team and an emergency medical technician, she hung by ropes off cliffs and carried the injured on litters down mountains. As a cyclocross racer, she navigates barriers, jumps off platforms and sprints through mudContinue reading “Rhonda Morin, APR: Accreditation boosts credibility tenfold”

Independence

We provide objective counsel to those we represent. We are accountable for our actions. Part three of our six-part series highlighting the PRSA Code of Ethics principles. By Lee Weinstein Twenty years ago, PR staff weren’t in most of the rooms where C-suite leaders were making important decisions. Today, smart organizations know that to succeed,Continue reading “Independence”

Dealing Honestly With Media When Your Client Doesn’t Want To Say Anything

By Vicky Hastings, APR @vickyhastings Why is it hard for some organizations to be transparent with media? Honesty is always the best policy, as everyone knows. Not only do consumers prefer brands that are truthful, the PRSA Code of Ethics calls for it. Many of us have faced situations in which an employer or clientContinue reading “Dealing Honestly With Media When Your Client Doesn’t Want To Say Anything”

Big Professional Goals for 2018? You Need a Mentor Strategy

It is easy to jot down a few goals each year, but how many of us actually take the time to figure out how we will accomplish those goals? Communicators know it takes research and planning to implement an organization’s big goals, and the same is true for your personal goals. As you plan howContinue reading “Big Professional Goals for 2018? You Need a Mentor Strategy”

PRSA Oregon Chapter Announces New Leadership for 2018

The Oregon chapter of the Public Relations Society of America announces its selection of the 2018 board of directors, following the Annual Membership Meeting and Elections held Nov. 8, 2017. 2017 signified a landmark year for PRSA, as the organization experienced a successful and historic merger that established the unified chapter of PRSA Oregon. DuringContinue reading “PRSA Oregon Chapter Announces New Leadership for 2018”