Better Together

Let’s talk race

Written by PRSA Oregon Diversity & Inclusion Committee

The tragic death of George Floyd has energized the Black Lives Matter movement across this nation and the world. White people are being forced to listen and see examples of systemic racism in the mainstream media, on public opinion platforms and in their neighborhoods for the first time in decades. Compound the deep racial tensions with a pandemic that is infecting Black people and people of color disproportionately right now, and we as public relations professionals have a high-stakes level of complexity to communicate as we guide our organizations and businesses. 

Having go-to resources to access quickly are key to our daily tactics and long-term objectives. PRSA Oregon’s Diversity and Inclusion committee offers members tools they can count on to be timely and relevant. Here are a few examples:


Here’s a podcast series by Kimberle Crenshaw, an American civil rights advocate, who explores equity issues that are occurring during the COVID-19 pandemic. In a May 12 episode, she and her guests examine the central role that ideological whiteness plays in the U.S. response to COVID-19. Meanwhile, in a May 19 podcast, guests discuss vote suppression, state violence, vigilantism and fatal public health experiments in the state of Georgia.


Why is it so hard for people from the dominant group to talk about racism? There are social barriers. There is fear. It’s an uncomfortable topic. Talking about race and racism risks being called a racist. These are just some of the reasons white people don’t talk about race. Here’s a Washington Post news story and tips to start this conversation in a time that is demanding white people to pay attention and take action.


Dr. Robin DiAngelo is a lecturer, author and 20-year trainer on racial and social justice issues. She frequently lectures about White Fragility — defensive moves that the dominant group makes when confronted with race. Fear, guilt and anger are some of the behaviors that often shut down conversations, making it impossible for dialogues across racial groups, while protecting the white status quo.

A little bit of everything

Here’s a full list of anti-racist resources from movies, podcasts, books and videos to kid’s books and organizations to follow on social media.

Let's talk race
Event: Communicators’ role in interrupting racism in the workplace
Join PRSA Oregon’s Diversity and Inclusion committee in a forum to coach communicators in interrupting racism in the workplace on Tuesday, August 11, at 11:30 a.m. PST! Serilda Summers-McGee, MBA, M.Ed, founder of Workplace Change, will share tips through case studies and answer your questions about racism in the workplace.
Tickets are on sale now! Register on Eventbrite.
APR Accreditation

Three members of PRSA Oregon Chapter earned their APRs

PRSA Oregon offers a complimentary Accreditation in Public Relations (APR) prep course for chapter members, led by experienced coaches to guide Oregon chapter members through the program.

The APR asserts professional competence; communicates professional expertise, plus personal and professional dedication and values; reflects progressive public relations industry practices and high standards; and sets professionals apart from their peers, positioning them as a leader and mentor in the competitive public relations field. 

Congratulations to our three PRSA Oregon members who have earned their APR in 2020: Eric Johnson, Tom Fuller and JC Vannatta.


Eric Johnson, APR, PRSA Oregon Chapter Membership Co-Chair
City of Roseburg

Three members of PRSA Oregon Chapter earned their APRsEric is the Communications Specialist with the City of Roseburg, where he serves on the management team. Eric’s duties at the City include implementing a comprehensive strategic communication plan, including media relations, website content, writing and designing print publications, managing the City’s social media efforts and electronic communications. Additionally, he is responsible for community engagement with citizens as well as internal systems that promote City employee communications.

Before working at the City of Roseburg, Eric was the Public Relations Coordinator at Explore Lincoln City, where he honed his skills as a PR professional in the tourism marketing industry. Outside of work, Eric is an active member of the PRSA Oregon Board of Directors, where he serves as co-chair of the membership committee. Eric is also an avid runner, reader, gamer and cat dad.

Eric received his APR in December 2019 after many months of studying and preparing. Throughout the process of achieving accreditation, Eric has learned to think strategically about long-term public relations planning and looks forward to putting that knowledge to the test in Roseburg.


Tom Fuller, APR
Oregon Department of Transportation

Three members of PRSA Oregon Chapter earned their APRsTom is the communications manager for the Oregon Department of Transportation. Tom oversees a group of professional communicators across the state that assists the agency in communication planning, messaging, public outreach, education, web, social media, video and graphics, and media relations. Tom is a 20-year veteran and Emmy®-winning television journalist and communications professional with over 19 years of experience in state government. He has won numerous public relations awards including a 2017 Award of Excellence and the “Best of Show” award for the 2016 National Association of Government Communicators Blue Pencil Awards. 

Tom serves on the board of directors for the National Association of Government Communicators. Tom also serves as the chair of the state of Oregon E-governance Board, which oversees the website. Tom holds an accreditation in Public Relations (APR) from the Public Relations Society of America. 

He is a national speaker on content and visual engagement strategies as well as communications planning and measurement. Tom holds a BA degree in Communications Studies from the University of California, Santa Barbara. In addition, he is the published author of five books on Oregon history and a licensed drone pilot. 


JC Vannatta, APR

Three members of PRSA Oregon Chapter earned their APRsJC is the managing director of communications, marketing and customer experience for the Tri-County Metropolitan Transportation District of Oregon or TriMet. As managing director, he oversees the agency’s media relations, social media, employee communications, creative services, marketing & advertising, community outreach, sales and customer experience. 

JC is no stranger to transit having worked nearly 20 years in transit in various communications capacities at three different transit organizations – two of those being in Chicago. JC also has the scars from working in the broadcast news industry where he worked for seven years as a television news reporter and producer. 

JC holds a Bachelor of Arts degree in Public Relations from Montana State University. He doesn’t own a car and uses transit to get where he needs to go! 

Get started on your accreditation!

The Oregon PRSA Chapter has a long history of success in helping members get their accreditation. Classes are offered online via Zoom. We work with a team of coaches and professionals to help you be successful, including, but not limited to, Mara Woloshin, APR, Fellow PRSA; Chuck Williams, APR; Dave Thompson, APR; Stacy Keen, APR; Patti Akins, APR and Jean Kempe-Ware, APR. The next session is planned for February 2021, unless we have members who would like to study for their accreditation sooner. For more information, please contact Patti Atkins, APR ([email protected]).

Why be a Member of PRSA Oregon?

Why be a Member of PRSA Oregon?

Why be a Member of PRSA Oregon? By Judy Asbury, APR Why are you a member of PRSA and PRSA Oregon? Why pay the dues, why get involved? I asked myself that recently. What am I hoping to learn as a member, what am I hoping to gain? I came away with these answers: 1) […]

Building Expertise, Authority and Trust Among Generation Alpha

Building Expertise, Authority and Trust Among Generation Alpha

Building Expertise, Authority and Trust Among Generation Alpha

by Anna Nelson (Washington State University)

Generation Alpha, those born between 2010-2024, are predicted to be the largest generation in history, estimated to reach 2 billion by 2025, according to The oldest of Gen Alphas are coming of age and have strong purchasing power. Other generations, such as millennials and Gen Z, have made significant contributions to our current zeitgeist through their purchasing power; think Fortnite, Minecraft and virtual reality in our everyday lives. Where will Gen Alpha’s purchasing power take us?

Gen Alpha has coexisted with screens since birth – a screen is only a pocket’s distance away. They have an unprecedented understanding of technology because they’ve been immersed since a young age. And Gen Alpha also has notoriously short attention spans, making it difficult to catch their eye with products and campaigns. Mark McCrindle, Australian social researcher of Gen Alpha, predicts that they will be the most formally educated, tech-savvy and globally wealthiest generation to date ( This holds tremendous power in understanding Generation Alpha, as they will likely be product-driven, but more difficult to advertise to. Lastly, despite their young age, Gen Alpha has a strong passion for sustainability, according to Hotwire, with 38% claiming recycling is very important, compared to only 22% of millennials and baby boomers (

So, how can you build expertise, trust and authority with the emerging generation?

I think that boils down to a few points that companies and campaigns must implement if they want to be successful with Alphas – authenticity, honesty, curating a new digital experience, customization and sustainability. Marketing initiatives will have to be transparent with this new audience. Because of higher levels of education and an unprecedented understanding of technology, Gen Alpha will not accept anything at face value. Brands, companies and campaigns will have to put their money where their mouth is when targeting the youngest generation.



Companies will need to go beyond simply making claims to Gen Alpha and visibly prove their product’s value. This trend emerged with millennials and Gen Z, which can be observed through the increase of reviews and customer feedback. Alphas will likely take their need for authenticity to the next level. Companies and brands will need to show their authenticity in the real world by being transparent in their initiatives for equality and diversity, as well as giving back. Companies that cannot show authenticity should not expect trust or respect from Gen Alpha.

Honesty & Transparency

Honesty and transparency go hand in hand with authenticity. Companies need to prove to the new generation that they are worth Alphas’ time and money. This goes beyond just avoiding superlative claims about a product that are exaggerated or untrue, but also into the territory of corporate transparency. For example, make the actions and composition of your diversity committees public, showing people that employees are being compensated equally, regardless of gender and race and openly admit to mistakes that the company has made. Gen Alpha will likely expect companies to hold themselves accountable, and if that is not something they see happening, they will choose another company. To develop authoritativeness and trust with Gen Alpha, make a commitment to transparency and honesty.

A New Digital Experience

Think back to when brick-and-mortar stores attempted to stay relevant in the retail world by competing with online shopping through creating an in-store shopping “experience.” This will likely be an expectation of Alphas due to their complete immersion in technology. Creating a “new digital experience” will set your brand, company or campaign apart by giving them something they have been craving – something new or revolutionary in the world of tech. Think along the lines of shopping through VR or VR product trials. Curating a unique digital experience will allow for brands to build authoritativeness with Gen Alpha.


Gen Alpha grew up in a world with customization at their fingertips – storybooks with their name and likeness inserted into them, cards with personalized messages recorded into them and toys modelled after them. This will likely lead to a desire for increased customization across all products. In addition to customizable products for the consumer, campaign managers should look at how can they cater to the customization desires of Gen Alpha. Campaigns, in general, will likely need to become more niche to properly serve younger audiences and get their attention. To build expertise with Gen Alpha, think along the lines of, “how can I serve the individual, as well as the larger audience?”

Sustainability & Giving Back

Environmentalism and sustainability are already well documented as important issues for Gen Alpha. Alphas growing up in the politically-torn world of climate change and seeing the negative effects of a changing climate will likely only become more passionate and outspoken on the issue. As these issues come to the forefront of their minds, companies must build trust with Alphas by making transparent commitments to sustainability. This generation will desire more than a company’s commitment to cutting back their carbon footprint, but will also expect donations, engagement and interaction with climate justice organizations as well as politicians. Developing expertise and trust with Gen Alpha will directly align with sustainability.

Authenticity, transparency, digital experiences, customization and sustainability are healthy and positive changes for companies to make, even if they are difficult and long-term changes. Gen Alpha, more educated and technologically inclined than ever, will expect positive changes from brands, no matter where they expect to see them.

PRSA Oregon Awards Top Honors to Three Emerging PR Professionals

PRSA Oregon Awards Top Honors to Three Emerging PR Professionals

For two decades, the University of Oregon’s School of Journalism and Communication (SOJC) has called upon our the PRSA Oregon chapter to jury the Jack Ewan Award for Outstanding Public Relations Senior. This year, we were also invited to judge the Liz Cawood Award for Service to UO PRSSA and the Community.

A member of the faculty from 1964 until his retirement in 1985, Ewan is credited with building the UO’s public relations courses into an accredited major. He was responsible for the founding of the first Public Relations Student Society of America Chapter (PRSSA) at the University of Oregon, the first in the Northwest District.

The Jack Ewan Award is presented each year to the outstanding senior member of PRSSA (Public Relations Student Society of America), University of Oregon Chapter. The award recognizes both achievement and potential in a senior student and is named in honor of Jack Ewan, Professor Emeritus, and founder of the University of Oregon Chapter of PRSSA. The award is sponsored by the Oregon Chapter of the Public Relations Society of America (PRSA).

The Liz Cawood Award is also presented each year to a member of the Public Relations Student Society of America, University of Oregon Chapter, for outstanding commitment to service to PRSSA and the community at large.  The award is named in honor of Liz Cawood, first UO PRSSA professional advisor and a founding member of the Greater Oregon Chapter of PRSA. The award is sponsored by Cawood.

Liz Cawood, president of Cawood, a communications and PR firm in Eugene and a longtime supporter of the SOJC, worked with Ewan to found the Greater Oregon PRSA chapter as well as the UO PRSSA chapter.  She says she fondly remembers “talking with Ewan about public relations strategies.”

This year’s jury for each award comprised Patti Atkins, APR, PR consultant; Liz Cawood, APR, President at CAWOOD;  Sally Ridenour, APR, Chief Content Strategist at Oregon Department of Transportation; Dianne Danowski Smith, APR, Fellow PRSA, President of Publix Northwest PR – PA; David Thompson, APR, integrated PR practitioner; Andrea Watson, APR, Communications and Public Affairs Supervisor at Tualatin Valley Water District; and Mara Woloshin, APR, Fellow PRSA of Woloshin Communications. Danowski Smith chaired the jury and serves on the 2020 PRSA Oregon chapter board.

In this academic year, a tie was declared between the top tow two excellent candidates, each receiving a monetary award as part of the esteemed designations for the Jack Ewan award. Each displayed excellent academic performance as well as strong goals for their post-graduation lives. The winners were announced and formally awarded at the 2020 J-School’s commencement ceremony on June 20th.

The 2020 Jack Ewan Award for Outstanding Public Relations Senior was awarded to UO SOJC seniors Ariana Gaspar and Kyra Hanson. Both were honored for strong academic focus and for their outstanding leadership at UO’s PRSSA chapter.  For Ariana, a judge noted “Ariana also described the importance of the U of Oregon’s PRSSA chapter, where she ‘found a community.’ She has taken every opportunity to not just join, but join in the meaningful experiences and new roles the PRSSA chapter afforded her. As a senior, she is now part of the chapter’s leadership team.” Ariana has landed an internship at Quinn-Thomas

The judge added Ariana’s “future goals are inspiring. She wants to help organizations understand their purpose and positively impact their communities; and she wants to challenge the public relations industry to be more inclusive and promote diversity.”

For Kyra, judges called out her accomplishments as an honors student as well as the PRSSA chapter’s vice president. “Her work in PRSSA show she is also a storyteller with a passion to exceed. Her storytelling ability will help change the world. From analyzing a corporate entity practicing discrimination to her solid background in academics, she is well equipped to succeed in public relations. Her experience at Allen Hall and in the PRSSA chapter will serve her well. I was also impressed that she was able to accomplish so much and earn an honors degree. She clearly has the intelligence, academics, experience and savvy to be an excellent communicator in any field that she may choose.”

The 2020 winner of the Liz Cawood Award for Service to UO PRSSA and the Community is Amelia Bennett. Along with Kyra, Amelia has landed a coveted internship at The Hoffman Agency, based in Vancouver, Washington.  One judge noted, “Amelia developed great leadership skills through her time in the PRSSA Chapter. As an event director and the 2019-‘20 chapter president, she was able to work on easing the burdens of other students, who can’t afford membership. I was particularly impressed by her reference/recommendation who described the confusion around selecting a new staff advisor and how Amelia was able to step up to help keep the chapter going forward. It sounds like it was a great year of learning and adventure. The chapter was able to improve their visibility on campus, as well as develop a diversity and inclusion scholarship to begin next year.”

PRSA Oregon thanks the esteemed judges and congratulates Ariana, Kyra and Amelia. We can’t wait to see your stars arise!

Reverse Mentoring: Should your Client Utilize Tik Tok?

Reverse Mentoring: Should your Client Utilize Tik Tok?

By Anna Nelson (Washington State University)

TikTok is the up-and-coming social media platform, taking the digital world by storm. If you are involved with the app, you know that it centers around dancing, humor and how-to videos. I was hesitant to download TikTok myself, for fears of it becoming distracting. Nonetheless, I downloaded and dove into the world of TikTok to determine: is this a platform your client should be utilizing? First, let’s discuss its pros and cons followed by a how-to to navigate the app.


Using any social media platform can come with a lot of positives for your clients, but a few are highlighted by using TikTok specifically.


Having your client utilize TikTok is a great way to get more exposure. As a fairly new and popular platform, many TikTok stars claim it is relatively easy to become famous on TikTok, making it a good potential opportunity for a client. @Jera.bean posted a TikTok explaining how she gained over 10K followers in a month — she currently has 403.1K followers and 4.2 million likes. She explained the most important steps to achieving TikTok fame were: finding a niche — posting content that is consistent and similar, staying trendy — using popular music and following challenges and hashtags, trying new content — pushing your own boundaries outside of your regular content, posting everyday — at least once a day, but up to three times a day and being interactive – replying to comments by your followers and interacting with them.

Fast and Easy

It is moderately easy to create content for TikTok. All you need is a smartphone and a basic understanding of social media, such as hashtags. With multiple options for video creation, such as using a photo compilation, uploading a video or recording a short video with the app’s camera, you can have content uploaded in as little as a few minutes, as long as you have an idea ready.


TikTok’s general audience is the younger generations, so if your client is trying to reach the millennial, Gen Z and Gen Alpha audiences, this is a great platform to utilize. According to Statista, 37.2% of U.S. users are ages 10-19; 26.3% of U.S. users are between the ages of 20 and 29; and 16.7% of U.S. users are ages 30 to 39. Quora cites that the most popular categories on TikTok are food, humor, travel and celebrity and entertainment, so if your client has any overlap in any of these categories, it could be a good option for them.


The cons of TikTok are similar to the cons of all other social media platforms, so being overly critical of TikTok might not be completely fair, because it shares concerns of other popular social media sites. However, it is important to recognize the potential downsides of the app.


The app is incredibly fast-moving and viewers can swipe up in a second if they are not immediately entertained by your video, making it potentially difficult to generate a following.


Users of TikTok can be as young as 13, but even though the app requires users to disclose their age, this does not mean that there are not still users younger than 13 on the app. Although there are young users on virtually any application or platform, advertising to a young and impressionable audience brings up some questions of ethics. Additionally, there is plenty of bullying generated through the app, which I witnessed myself with videos that made fun of individuals with developmental disabilities. It is a platform that enables intolerable behavior. Lastly, like other platforms, it is relatively simple for other users to copy your content without citation, presenting potential issues for your client.


Logging into the digital world will always compromise some aspects of your privacy in one way or another. However, TikTok is owned by ByteDance, located in Beijing, China, which results in different data protection and privacy laws. In fact, according to the Washington Post, in early 2019, TikTok was fined for illegally collecting email addresses, locations, names and pictures of children under 13 years of age. It is possible that TikTok continues to data mine information from its users.

Navigating the app

When you download the app, you will be taken to a screen that gives you categories you want to follow, like Pinterest or Reddit. I chose typical categories, including Humor, Food, Travel, Beauty, Health and Wellness and Animals.

The home screen takes you through video after video, similar to how Facebook Watch works. From each video that pops up, you can view the creator’s profile, “heart” (like) the video, view and/or post comments and view the music/audio used in the video — this button will also show you other videos that use the same audio. To change videos, you simply swipe upward.  

The “discover” tab allows you to look at what is trending today through hashtags and view the videos from those categories. Many trending categories include the TikTok challenges that you have likely seen leak into other social media platforms, such as “#tiktokprom,” “#bedroomcheck,” “#poseathome” or “#yearbook2020.”

The inbox works like any other platform’s direct messaging option, which displays any messages you have.

The “Me” section contains your own profile, similar to Instagram, where the videos you upload yourself appear and allows you to view the videos you have liked (only you can view the videos you have liked). Your username is displayed with your profile picture, along with your number of followers, the number of people you are following and the amount of likes you have. You can add a short profile bio, like Instagram’s.

Making a profile and uploading content

Making a profile is similar to any other platform, you simply need a username and login information. Once that is established, it is up to you if you want to embellish your profile with a bio and a profile picture – if you want to be successful on TikTok, you should develop these pieces. Next, to upload content, you will need to press the plus sign in the center of the menu console on the app (it looks just like how you would upload a picture to Instagram).

There are different templates you can choose from, comparable to filters, but for video. Some of these template options include: “Morph,” “Photo Flow,” “Double Exposure,” “Countdown,” and “Beatdrop.” For these templates, you select photos that you would like to use to fill the template. You can also choose to make a video that is either 60 seconds or 15 seconds. The TikTok camera has different camera options, comparable to Snapchat, such as: camera flip, speed (slow motion or sped up), beauty mode, filters, a timer and flash. You can also choose to upload a video instead of making one through the TikTok camera.

TikTok also has a donations option, through a partnership with Tiltify. This allows content creators to request donations from their videos and viewers to donate to a selected charity. During my time on TikTok, I saw fundraising for No Kid Hungry, Centers for Disease Control and the National Parent Teacher Association. TikTok was matching donations made to certain organizations, such as the ones listed above, up to $10 million through May 27.

The Takeaway

So, should your client be utilizing TikTok? As with most strategic planning, it is completely dependent on what your client does. If they are a company that dabbles in food, fitness, travel, music, entertainment or any other relevant categories, I would say give it a go. Or if your client’s target demographic is the millennial or younger, TikTok is a great app for widespread reach.

If your client’s work resides in more technical areas, it is probably not worth putting time into the app. If your client is already using Instagram and seeing general success on that platform, it is likely that they will have success on TikTok because the platforms share many similarities. Serving as your client’s PR professional, guide them through the pros and cons of using TikTok to determine if it is the right fit for them.

If your client already has a social media team, whether through your agency or in-house, it can never hurt to get a little bit of additional exposure, so it is probably worth the download; if it is not seeing success, then it is best to delegate that time in other platforms.


A Personal Message From President Brad: Join him in his pledge

A Personal Message From President Brad: Join him in his pledge

A Personal Message From President Brad: Join him in his pledgeThis is a personal statement from Brad Hilliard, APR. Brad is the current President of the PRSA Oregon chapter. He is making a personal pledge and asking fellow communications professionals to join him.


2020 PRSA National Chair, T. Garland Stansell, APR, recently provided a heartfelt commentary to members on the tragic deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery. He, like many of us, realize our reactions to these horrible events are not enough. It is time for all of us to pause and reflect on how we can create equality in our current world.

As I considered these recent tragedies, I realized something that struck me deeply. Creating equality starts by identifying the source of the problem.

It is easy to say, “I’m not racist.”

It is easy to be disgusted by the images we have seen recently. It is easy to point fingers and scream injustice. It is easy to get on social media, get mad at viewpoints we do not agree with, and use these platforms to express our own opinions.

It is easy to say what we have to say and return to our regularly scheduled lives.

Unfortunately, easy is part of the problem. These easy routes help us process the anger, frustration, or grief we are feeling in that moment, but it does not generate change. It does not create equality. All it creates is a society that is quick to speak, quick to judge, and slow to listen.

George Floyd’s unnecessary death has opened my eyes. I am ashamed to admit that it took this much for me to truly see how deep the roots of inequality run in every corner of the world. His death has revealed that we will not realize true equality until we look inward and admit, “I am the problem.”

We may not be racist, but we have biases. Some are so ingrained in our DNA that we do not even realize it.

We may not disrespect people for the way they look or think, but we rarely engage people if they make us uncomfortable.

We may act on causes we are passionate about, but we rarely help others when we do not see or relate to their plight.

Currently, I am a foster dad to a toddler. He is a black boy. George Floyd’s tragic experience has caused me to look at this little guy and wonder what it will take for him to enjoy the freedom, stability, and privilege that I have experienced.

I will not be the problem any longer. I will not take the easy path. I am making a pledge, and I am asking others to join me. I believe this pledge is for anyone ready to make a commitment to equality. This pledge is important for communications professionals and leaders because we are in a position to influence the change necessary for all of us to experience equality.

I encourage you to read the pledge, reflect on your personal beliefs, and commit to no longer taking the easy path. Commit to not be the problem any longer. My hope is that many of you will join me in the pledge. Especially those with a voice to make a difference.

The pledge to create equality

  • I pledge to do more than promote diversity, equity, and inclusion. I pledge to embody it and use my role to create an environment where all voices are heard and everyone is respected.
  • I pledge to engage others in meaningful conversation, to personally learn and grow from their experiences and wisdom. Especially those with different backgrounds and experiences than me.
  • I pledge to empower my organization’s leaders to be honest with people, engage in the needs of our communities, and listen to people. Especially those without a voice.
  • I pledge to not be complacent. I will actively use my influence to help my community. Especially those with different backgrounds than me.

That is my pledge. It is easy to say, but takes a daily commitment to stop being the problem, and help us all realize equality. My hope is that you will join me in this pledge.

To join this pledge, sign this petition and share it with family, friends, and coworkers. From there, the day-to-day commitment begins.

This is the first step – to look inward and understand we are the problem. From there we can finally begin to stand together.

Have a blessed day,


Brad Hilliard, APR

June 1, 2020

Reverse Mentoring: Learn from PRSSA!

Reverse Mentoring: Learn from PRSSA!Whether you’ve been in the industry for years or have just started your professional journey, we all could use fresh perspectives, a new lens or diverse ideas to become a more complete practitioner. What better way to tap into all three than to harken back to your time in the college classroom. Remember it? That time where you could just think, uninterrupted? Well we’re happy to take you back. Follow our PRSSA members across the state as they share new perspectives with our “Reverse Mentoring Series.” That’s right, you’ve mentored so much, so now, sit back in your proverbial lecture-hall chair and listen. These tips might give you just the refresh you need.
As part of our Reverse Mentoring Series we’ll tackle one topical buzzword each month. For June, it’s sustainability. 
Many of us question whether sustainability initiatives will change as a result of COVID-19. We’ve also questioned whether social distancing, virtual connection, working from home, wearing masks are all sustainable. It’s a noun that can take on many different meanings. For Lucy Thompson, a junior at the Edward R. Murrow College of Communication at Washington State University Vancouver, sustainability is about stamina. Listen as she shares tips to “sustaining” your stamina in the workplace.
PRSA Oregon Partner Mac's List Offers COVID-19 Resources

PRSA Oregon Partner Mac’s List Offers COVID-19 Resources