We all know research and planning are important parts of a successful communications campaign, but the thought of conducting research can be daunting, especially in a pandemic. I hear my colleagues say they don’t have time, money or the skills to do research. Fortunately, there are simple, cheap methods for gathering information you need to execute a great campaign.
Author Archives: Sally Ridenour
Why submitting your work for an award is a good idea
As someone who has entered many awards competitions and judged many, many more, I can tell you that there are five good reasons you should make an effort to enter you work for a Silver Anvil.