Four keys for comms pros to win the trust of senior executives

By Tom Unger, Oregon Chapter Volunteer Coordinator and past chapter president, ABC, APR, Fellow PRSA I had not thought about it much before but when I was asked to speak to a bank’s communications team in Texas recently, I had to reflect on my career and the four regional presidents I served. The Texas bankersContinue reading Four keys for comms pros to win the trust of senior executives

Helping educate future APRs

Did you know we have an education fund for public relations professionals who are seeking their Accreditation in Public Relations (APR). The certification helps professionals build on their degrees and keep current on today’s best practices and applications in the ever-evolving communications world. If you’re interested in making a donation email You can alsoContinue reading “Helping educate future APRs”

Building Trust: It’s Not About Me

By Dave Thompson Trust is a personal trait you carry with you from job to job, hard to gain, easy to lose. You gain it—or lose it—depending on your attitude toward your job, which dictates your actions on the job. When I start work each morning, I’m starting with one of three attitudes: Team player.Continue reading “Building Trust: It’s Not About Me”

Why you should include age in Diversity, Equity, and Inclusion

By Michelle Walch, Walch Communication Aging is one thing everyone experiences. Ageism is the “ism” many of us are likely to experience as we grow older. Age activist and author of This Chair Rocks Ashton Applewhite said it perfectly: “Like racism and sexism, ageism serves a social and economic purpose: to legitimize and sustain inequalitiesContinue reading “Why you should include age in Diversity, Equity, and Inclusion”

The pros and cons of proposed 2022 bylaw changes

Dear PRSA Oregon chapter member, We’re asking you to weigh in on a very important topic this year. Your chapter board of directors has set an online vote of membership to ask you whether the current requirement that chapter presidents be accredited in public relations (APR) should be removed, so that non-APR professionals can serveContinue reading “The pros and cons of proposed 2022 bylaw changes”

April is APR month

Did you know April is APR Month? Each April, PRSA celebrates the credential, shares stories of success from those who have earned their accreditation in public relations, and provides information to members who may be interested in pursuing their own APR or APR+M. Check out these resources: A new APR website and brochure featuring information on the benefits ofContinue reading “April is APR month”

Upcoming Event: Storytelling with Data and Analytics

Want to explore the creative elements of data and analytics, including how to best present research in a developed narrative for your audience? Join us April 15 for Storytelling with Data and Analytics: The Creative Aspects of Research from noon to 1 p.m., PDT. Register in advance. We’ll look at how to tell a storyContinue reading “Upcoming Event: Storytelling with Data and Analytics”

The false binary of internal vs. external communications

By Lori Friedman We live in a world where one tweet can quickly transform an “internal” issue into an external one. If there is a wall that separates the internal from the external it is tissue-paper thin. Lately I’ve been wondering if the very idea of external vs. internal communications is a false binary, orContinue reading “The false binary of internal vs. external communications”

Diversity, Equity and Inclusion: Explore Your Blind Spot

If you signed up for this session with Eric T.B. Lomotey that we previously scheduled in March, we have good news. We’ve rescheduled for May 13. Lomotey will discuss individual and systemic bias and the ways in which they reinforce a lack of diversity; as well as methods to challenge oneself and utilize their individualContinue reading “Diversity, Equity and Inclusion: Explore Your Blind Spot”

Join us in Bend

Are you ready for some in-person community building? Join PRSA Oregon for a casual in-person meetup of marketing and communications professionals. There’s no formal programming — simply pop by to meet some like-minded locals. Everyone is welcome, whether you’re a college student exploring career opportunities or a seasoned pro. This meetup is hosted by PRSA Oregon’sContinue reading “Join us in Bend”