We think of volunteering as an altruistic activity. But there should be a selfish side to why you give your time and talent. For an industry association like PRSA, this is particularly true. You can and should be selfish and think about what you want. It may just be the lift you need!
Looking ahead, we asked ourselves, now what? What should our leadership team concentrate on? What dreams do we have and what could we envision for the next three years? Three themes emerged out of the discussion, providing a compass for board leadership.
In times like these, I take heart in our PRSA code of ethics. These two values seem worth noting now: “we adhere to the highest standards of accuracy and truth,” and we “honor our obligation to serve the public interest, while being faithful to those we represent.”