PRSA Oregon recognized our four distinguished professionals with Awards of Distinction at the 2018 Spotlight Awards on November 7, including Mary Louise VanNatta, APR, Donna Z. Davis, Gary Withers, and Nicole Shaddy. Congrats to all! William W. Marsh Lifetime Achievement Award” Mary Louise VanNatta, APR, CAE The William W. Marsh Lifetime Achievement Award honors an […]
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by Madeline Turnock, APR Chair, PRSA Oregon Spotlight Awards & Past President, PRSA Portland Chapter Strategic Communications & Partnerships, Concordia University-Portland Thank you to all those who attended the PRSA Oregon 2018 Spotlight Awards! We were thrilled to recognize another year of premier communication campaigns and professionals in the presence of nearly 200 guests at […]
by Dianne Danowski Smith, APR, Fellow PRSA 2018 was also an extraordinary year of governance at all levels of PRSA. In this year’s National Leadership Assembly in October, PRSA Oregon’s three delegates heard spirited debate from national leadership, delegates and members on important topics such as membership veracity and what improvements might be made in […]
Creating New Pathways to Leadership in PRSA Oregon by Dianne Danowski Smith, APR, Fellow PRSA 2018 has been an extraordinary year for our chapter. There were still growing pains from our statewide merger of three chapters becoming one and some board vacancies created opportunities for refocusing on priority strategies and important conversations. The Presidents’ Council […]
Join business and communication leaders from across Oregon and Southwest Washington to network and celebrate at the Annual Public Relations Society Oregon Chapter Spotlight Awards Celebration. This year’s annual Spotlight Awards dinner celebration will be held Wednesday, Nov. 7, from 6-9 p.m. at the Multnomah Athletic Club Ballroom to recognize excellence from agencies, corporate, nonprofit and sole practitioners. […]
Prioritizing Your Personal PR by Mary Ann Albright We devote so much time and energy to building and protecting our employer’s reputation that our own personal brand can risk becoming the proverbial cobbler’s children with no shoes. At the recent PRSA North Pacific District conference in Seattle, Nicole Leverich made the case for why it’s […]
We provide objective counsel to those we represent. We are accountable for our actions. Part three of our six-part series highlighting the PRSA Code of Ethics principles. By Lee Weinstein Twenty years ago, PR staff weren’t in most of the rooms where C-suite leaders were making important decisions. Today, smart organizations know that to succeed, […]
By Vicky Hastings, APR @vickyhastings Why is it hard for some organizations to be transparent with media? Honesty is always the best policy, as everyone knows. Not only do consumers prefer brands that are truthful, the PRSA Code of Ethics calls for it. Many of us have faced situations in which an employer or client […]
It is easy to jot down a few goals each year, but how many of us actually take the time to figure out how we will accomplish those goals? Communicators know it takes research and planning to implement an organization’s big goals, and the same is true for your personal goals. As you plan how […]
Ethics and decision-making go hand in hand. Next time you’re challenged with making a tough choice at work, consider the six core values in PRSA’s Code of Ethics: Advocacy, Honesty, Expertise, Independence, Loyalty and Fairness.