In 1964, the Accredited in Public Relations (APR) credential was established to recognize practitioners who have mastered the knowledge, skills and abilities needed to develop and deliver strategic communications. More than 50 years later, the APR remains the recognized gold standard for professionalism in our field.
Earning the APR credential affirms that you have successfully demonstrated mastery of the public relations body of knowledge and the professional ethics needed to practice public relations effectively in today’s complex communications environment.
The Examination fee for APR is $385, not including purchasing the textbook. However, PRSA members receive a rebate of $110 from the national office upon completion of the computer-based Examination. Further rebates from the chapter may also be available.
Any PRSA member in good standing can apply for Accreditation, but it is strongly recommended that candidates have at least five years’ experience in the full-time practice or teaching of public relations and/or a closely related field. In addition, a bachelor’s degree in a communication-specific field (public relations, journalism, mass communication) is a significant advantage.
The Panel Presentation is the first step of the accreditation process. You will first complete the Panel Presentation Questionnaire. This will consist of a series of short essays about your work experience in the public relations profession.
You will then present a specific piece of work to a panel of three accredited professionals. The panelists will be assessing your knowledge, skills and abilities (KSAs) that can not be assessed in the computerized exam. You will be notified via letter after your presentation if any gaps in your KSAs have been identified, or if you are approved to advance to the exam.
After receiving approval to proceed from your panel, you will sit for the accreditation exam. The exam is computer based, and about three hours long. Be aware that you will need to take the exam within one year of submitting your application.
We recommend reviewing the PRSA Study Guide and Cutlip and Center’s Effective Public Relations, 11th edition as you prepare. Ask your coach(es) about additional recommended materials.
Contact PRSA Oregon’s APR chair, Patti Atkins at [email protected]to learn more and take the next steps in your career.