Leadership

Our chapter leaders are passionate about public relations, the professionals who practice it and the organizations they represent. Our Board of Directors consists of the president, president-elect, PRSA Leadership Assembly delegate(s), secretary, treasurer and directors. The immediate past president is an ex-officio member of the board. As with most PRSA chapters, ours is a working board, and in addition to their governance and fiduciary duties, board members oversee one or more areas of the functional areas that sustain our nonprofit’s operations.

Rhonda Morin, APR, MLS

(she/her/hers)

President

Rhonda Morin, APR, MLS, is a public relations, communications and marketing professional with 25 years of experience researching, planning, implementing and measuring compelling public relations solutions for diverse audiences.

She has won numerous awards in her career including two bronze Anvil commendations from the Public Relations Society of America, a Spotlight and merit awards from PRSA Oregon/Southwest Washington and several accolades from the Council for Advancement and Support of Education District 8.

Her specialties are problem-solving with teams, writing and deploying comprehensive marketing plans, producing podcasts and videos, online and print content, campaign fundraising planning and messaging, and brand reputation management.

Morin is the current executive director of communications and marketing for Clark College Foundation, a post she had held since 2011. She also serves as a member of the executive management team for the self-governed and independently financed nonprofit. A member of PRSA since 2016, she has served on the DEI committee at the chapter level for several years.

She earned a bachelor’s in journalism from the University of Maine and a master’s of liberal studies in women’s studies from Eastern Michigan University. She’s a licensed emergency medical technician and holds a certificate in exercise, core and posture conditioning from Clark College.

Email me: executive@prsaoregon.org

Stacy Moe-Kean, APR

(she/her/hers)

President Elect, Professional Development

Stacy Moe-Kean, APR, is a native Oregonian and University of Oregon alumna. She has spent her career in nonprofit communications. She currently serves as the marketing director at The Contingent, a nonprofit organization dedicated to mobilizing community to serve children and families impacted by foster care and to empower diverse talent to excel as young professionals.

Stacy was the recipient of the 2016 Ron Schmidt Community Involvement Award. She served on the PRSA Oregon (then Portland Metro) PRSA Board in 2005-2007 and served as the Communicators Conference co-chair in 2005. Stacy has volunteered as an APR coach since 2016.  

Email me: executive@prsaoregon.org

Tom Fuller, APR

(he/him/his)

Past President

Tom Fuller, APR is the founder and principal of Imagine Public Relations. Tom has worked as a communications manager and public relations professional since 2001. Prior to that, Tom worked as a reporter at KGW-TV Portland and as a reporter and public service director at KTVL-TV in Medford, Oregon. 

Tom is a published author, video producer and talent, audio book narrator, strategic communications consultant and FAA licensed drone pilot. 

Email me: executive@prsaoregon.org

Andrea Watson, APR

(she/her/hers)

Secretary

An experienced, strategic communicator with experience in communications, public relations, outreach, and resource development in the pubic, nonprofit and health care sectors. She joined the Tualatin Valley Water District five years ago as the Communications and Public Affairs Supervisor. After fourteen years as the Communications Director at Reynolds School District, which provided many challenging opportunities in crisis and strategic communications, as well as, event and volunteer management.  Her educational background includes a master of public administration from Portland State University and a bachelor of science in community health education degree from the University of Oregon.

Some highlights of Watson’s career include: working to pass a $125 million bond package at Reynolds School District, which replaced three elementary schools and made improvement to Reynolds High School and safety improvement district wide; joining the Water Communicators Cohort at the 2022 WEFTEC conference, serving as ambassadors to the communications function in water utilities; and serving as Chair of the PNWS-AWWA Public Information Committee.

Email me: admin@prsaoregon.org

Carol Fenstermacher, APR

(she/her/hers)

Treasurer

Carol Fenstermacher, APR is the owner of FenstermacherPR, specializing in communication audits and ballot measures for public school districts. She retired in 2021, as the Chief Communications Officer for the Centennial School District in Portland, Oregon. Prior to Centennial, she worked in the Evergreen School District in Vancouver, WA, as the Director of Community Relations. Carol also worked for the City of Portland as a communications specialist, the Portland Rose Festival Association as the Community Relations Director and United Way of the Columbia-Willamette as the Assistant Vice President of Communication and Marketing. She started working on a local newspaper her senior year in college and reported on sports and business.

Carol received her Accreditation in Public Relations (APR) in 2004.

She has served on the board of several professional associations, including, 2018 – 19 National President and Northwest Regional Vice President and member of the Executive Board, National School Public Relations Association (NSPRA); Past National President of Women in Communications, Inc. (WICI) and past president of the Portland Professional Chapter of WICI; Past Board Member, Oregon School Public Relations Association (OSPRA); Past Board Member, Washington School Public Relations Association (WSPRA); Past Board Member, Public Relations Society of American (PRSA) – Portland Metro Chapter

In addition, Carol has served on a wide variety of non-profit boards, including Evergreen Habitat for Humanity, DePaul Treatment Centers, Oregon Repertory Singers, the Immigrant and Refugee Community Organization (IRCO), and KBPS Public Radio.

Email me: admin@prsaoregon.org

Vicki Guinn

(she/her/hers)

Board Member
Diversity, Equity, and Inclusion
Officer

Vicki Guinn, a native Oregonian, serves as a public relations strategist for Legacy Health, a local healthcare organization responsible for media relations, community engagement, strategic communications, issues management, and crisis management.

She held similar positions in public health and other health care organizations. Guinn paused her PR career to work in learning and organizational development for several years, where she coached directors and teams on communication.

Guinn served as a part-time communication instructor at a local community college. She has extensive experience in corporate diversity, equity, and inclusion work, including anti-racism initiatives, and has taught inclusive communications.

She holds a BS in broadcast communication from Oregon State University and an MS in communication theory from the University of Portland. She currently serves on the PRSA Oregon Board, the Oregon State University Alumni marketing board, and the Young Audiences of Oregon and SW Washington.

Email me: admin@prsaoregon.org

Dianne Danowski Smith, APR, Fellow PRSA.

(she/her/hers)

Board Member
Leadership Assembly Delegate

Dianne has three decades’ experience in the implementation and management of public relations, public affairs, crisis communications, strategic marketing, corporate communications and reputation management, through her work at Publix Northwest, and for large/medium/small companies, firms and organizations. She has created award-winning results in advocacy, community programming, issues management, strategic counsel and tactical implementation.

She has serves on the Business Advocacy Council (after many years as Chair) of the Beaverton Area Chamber of Commerce board. For the Public Relations Society of America (PRSA), she’s serves on the 2023 board of directors, presided as the 2006 president of the Portland Metro Chapter, and as 2004 chair of PRSA’s North Pacific District. She is nationally accredited and in 2012, earned her Fellowship in the practice of public relations. She is the PRSA Oregon recipient of the William W. Marsh Lifetime Achievement Award in Public Relations. In 2017, she was awarded the Ron Schmidt Award from Community Involvement from PRSA Oregon; the PR Practitioner of the Year from the PRSA North Pacific District and The Paul Lund Public Service award from PRSA’s National office.

She’s helping to launch the Public Relations Student Society of America new chapter at George Fox University (and was a PRSSA chapter board member in her college days at UO!).

Email me: admin@prsaoregon.org

Meghan Gardner

(she/her/hers)

Board Member
Membership Co-director

Meghan Gardner has had 20 years of PR and digital agency experience. Leadership roles in content and messaging strategy, media relations, and brand strategy, as well as business operations. She is adept at managing and coaching successful, motivated, and productive teams. Meghan is also skilled at client relationship development and revenue growth and has exceptional writing and communications skills.

Meghan is a senior vice president with Mission North. 

Email me: membership@prsaoregon.org

Ian Rollins, APR

(he/him/his)

Board Member
Membership Co-director

Ian Rollins has a passion for health care communications, having spent the last 15 years in this field – 14 years at Samaritan Health Services in Albany/Corvallis and this past year with Providence Health & Services on their internal communications team.

Originally from La Habra, California, Ian earned a bachelor’s degree in communications from Linfield College in McMinnville, Oregon. He spent the first 10 years of his career in newspaper reporting, moving from a small weekly paper to the daily Albany Democrat-Herald in the mid-Willamette Valley.

From there, he transitioned into health care marketing and public relations with Samaritan, the leading health care provider in the Albany/Corvallis area with five hospitals and multiple primary and specialty care clinics. During his time with Samaritan, he led and participated in numerous internal initiatives, including a transformation of Samaritan’s internal newsletter from print to an online news feed; as well as external initiatives including the organization’s annual community benefit report and COVID-19 vaccine communications. He earned his Accreditation in Public Relations certification in 2020.

Ian joined Providence following his family’s move to Newberg. With Providence, Ian writes content for the entire Providence workforce across seven states, as well as external content for the organization’s community benefit, patient assistance and environmental stewardship teams.

Email me: membership@prsaoregon.org

Patti Atkins, APR

(she/her/hers)

Board Member
Advancement, APR and College of Fellows

As a seasoned communications professional, Patti provides an invaluable resource to clients as a manager, strategic planner and critical thinker. 

Patti has decades of hands-on experience in public relations, marketing, internal communications, relationship management and advertising. Patti is an expert at handling external communication issues and initiating and sustaining positive relationships with both traditional and social media reporters and contacts. She served as the regional public relations manager for Providence Health & Services and director of marketing and communications for Providence Seaside Hospital. She has also served in communications management positions at Regence BlueCross BlueShield, LifeEra and Mentor Graphics. 

Her education includes a bachelor’s degree and graduate course work in organizational communications. In 2005 she was accredited by the Public Relations Society of America and is a past president of the Portland Metro PRSA chapter board. Patti’s extensive volunteer experience includes teaching and mentoring individuals through the PRSA accreditation process. 

Additionally, she volunteers her services to the ALS Association of Oregon and SW Washington, organizing and promoting events. She learned about the ALS Association when her husband was diagnosed with the disease. She lives in Tualatin, Oregon, and has two grown children, and three grandchildren. Two of her grandsons live in Canby, Oregon and a granddaughter lives in Zurich, Switzerland. They are all redheads.

Email me: admin@prsaoregon.org

Christine Pickering, MBA, APR

(she/her/hers)

Board Member
Chapter professional development Co-Chair

Christine Pickering is the communications executive and a principal for HC2 Strategies, Inc., a team of influential public health and health system trailblazers that inspires health leaders to reimagine a healthier world and advance equitable, mission-driven systems of care.

Christine previously served as system vice president of communications for Adventist Health, a $5 billion health system in four Western states. In that role, she led and coached 23 communicators in setting strategic direction, establishing and tracking KPIs and overseeing crisis communications. She also served in regional and market positions for Adventist Health, leading communications for four hospital acquisitions and two successful community ballot initiatives, among other projects.

Before joining Adventist Health, Christine worked as assistant section editor, copy editor and reporter for The Fresno Bee and as a business communications assistant professor at Feather River College in Chester, California.

Christine holds an MBA from Western Governors University and a BA in Journalism/Mass Communications from California State University, Fresno. She also served as a volunteer state-level examiner for the National Malcolm Baldrige Quality Award Program for three years and received training in The Moth Corporate Storytelling. She volunteers at Open House Ministries, a homeless shelter for families in Vancouver, Washington.   

Email me: programs@prsaoregon.org

Shirell Hennessy

(she/her/hers)

Board Member
Chapter professional development Co-Chair

Shirell is fluent in both traditional and digital marketing methodologies and strategies. Her track record includes creating successful marketing and communication strategies for B2B and B2C organizations.

An avid reader, foodie, and lover of the arts, Shirell enjoys exploring Portland’s

diverse entertainment scene. She also has a fondness for travel and spending time year- round at the Oregon Coast.

Email me: programs@prsaoregon.org

Jonathan Yost

(he/him/his)

Board Member
Chair of chapter communications

Jonathan Yost, who generally goes by Yost as he finds himself often confused with other Johns, Jons, and Jonathans, has over 16 years of experience in communications, with a colorful background that includes music festivals, Tribal and state government, teaching strategic communications at the university level, and running public relations campaigns for the largest casino on the west coast. In 2021, he left Southern California to join the Oregon Public Employee Retirement System, an agency of the State of Oregon.

While earning his degree in music business, Yost wrote music-centric articles and photographed concerts for a variety of outlets, including AOL’s Spinner, Discovery Channel’s PlanetGreen, Sunsetstrip.com, and Vice Magazine. Earning his accreditations in both Public Information Officer and Advanced Public Information Officer from the Federal Emergency Management Agency (FEMA), he often joined PIOs across San Bernardino County as part of the Office of Emergency Services communications team. During this time, he began teaching in the Strategic Communications program at California State University, San Bernardino, a Hispanic Serving Institution. His classes include leading CoyotePR, an award-winning student-run PR agency, Crisis Communications, PR Writing, and Strategic Communications Campaigns.

Email me: communications@prsaoregon.org

Erik Robinson, APR

(he/him/his)

Board Member
Volunteer Coordinator

Since 2016, I have served as a senior media relations specialist for Oregon Health & Science University. I translate often-complex science for a lay audience while also preparing subject matter experts for media interviews. You can see a bit more of my work experience here: https://news.ohsu.edu/authors/author/erikrobinson.

From 2011 to 2016, I worked as a communications officer and outreach specialist for a marine conservation initiative operated by The Pew Charitable Trusts based in Portland. Prior to that, I spent 20 years as journalist writing for community newspapers across the Pacific Northwest. I’m a lifelong Northwest resident born and raised on the Oregon Coast.

Email me: admin@prsaoregon.org

Sylke Neal-Finnegan, APR

(she/her/hers)

Board Member
PRSAA Liaison

Sylke Neal-Finnegan, APR, is vice president of marketing and communications for the Washington County Visitors Association, a destination marketing organization that promotes Oregon’s Washington County as “Tualatin Valley.”

Her 26-year public relations career, which started in Las Vegas, NV, has been in the tourism industry, working in both destination marketing, as well as overseeing PR efforts for a hotel/casino.

Sylke holds a BA in Communications Studies from the University of Nevada, Las Vegas. She has been a member of PRSA since 1999 and earned her APR in 2002. She previously served on PRSA’s Portland Metro chapter board of directors and on committees.

Email me: admin@prsaoregon.org

John Charles Mitchell, APR, Fellow PRSA

(he/him/his)

Board Member
PRSSA Liaison

Retired senior instructor of public relations in the University of Oregon School of Journalism and Communication (1986-2019). Currently a public relations consultant, author and professional advisor to the UO Chapter of the Public Relations Student Society of America. Retired in 2008 after 24 years in public relations at Eugene Water & Electric Board, where I managed public relations strategies for the utility’s communications with customers, general public and news media.

Prior to EWEB: public relations director at McKenzie-Willamette Hospital in Springfield; writer/editor for the U.S. Forest Service in Seattle, Washington; and reporter, photojournalist and editor. I received my undergraduate degree in journalism from the University of Oregon, and completed graduate studies in journalism from the UO and marketing communications from Washington State University.

A member of the Public Relations Society of America (PRSA) since 1992, I received my Accreditation in Public Relations (APR) in 2000 and remain the professional advisor for UO PRSSA. I was inducted into the PRSA College of Fellows in 2012. I received the PRSA Oregon William W. Marsh Lifetime Achievement Award in 2017 and the PRSA Oregon Olga M. Haley Mentorship Award in 2019. I currently serve on the PRSA National Advisory Board for PRSSA.   

Email me: admin@prsaoregon.org


Want to work with us?