The official blog of PRSA Oregon


Planning for 2021 with the right Strategies & Tactics

The January 2021 edition of Strategies & Tactics provides a nice roadmap for some of the big issues we’ll be talking about and working through in 2021.

Photo of Martin Luther King Jr. National Monument sculpture.

Now is the time: honor Martin Luther King Jr.’s legacy by naming and changing racism

As communicators and trusted advisers, we have a unique responsibility to advocate for racial justice inside our organizations and those of our clients, and also communicate through a racial justice lens.

Illustration of the bust of a unicorn. The unicorn is wearing a bowtie and glasses.

Business and Intellectual Property Law for PR Professionals

Join Michael Jonas, owner and principal attorney of Rational Unicorn Legal Services PC, for a free “Business and Intellectual Property Law for PR Professionals” webinar from noon to 1 p.m. on Friday, Jan. 22.

Graphic of a person in a business suit standing on top of a ladder and looking through a hand-held telescope. He's looking from the year number 2020 ahead to the year number 2023.

A Vision for PRSA Oregon 2021 – 2023

Looking ahead, we asked ourselves, now what? What should our leadership team concentrate on? What dreams do we have and what could we envision for the next three years? Three themes emerged out of the discussion, providing a compass for board leadership.

Letter from PRSA Oregon President on Violence at US Capitol

In times like these, I take heart in our PRSA code of ethics. These two values seem worth noting now: “we adhere to the highest standards of accuracy and truth,” and we “honor our obligation to serve the public interest, while being faithful to those we represent.”

man in beige blazer holding tablet computer

Communicators Conference Call for Proposals is now open

The PRSA Oregon chapter is excited to announce that we are now accepting speaker submissions for our virtual Communicators Conference happening Friday, May 14, 2021.

PRSA Oregon announces 2021 Board leadership nominees

As we round the corner on 2020 (what a year!), we’re looking forward to welcoming a new PRSA Oregon Board leadership team to carry forth our mission, realize our vision, and broaden our impact in the coming year. Below is the full slate of candidates — be sure to vote by November 13, and tuneContinue reading “PRSA Oregon announces 2021 Board leadership nominees”

New Chapter APR: Ian Rollins, APR

Ian is a marketing and communications strategist for Samaritan Health Services, supporting Samaritan’s services in Corvallis and Benton County. His duties include media relations, internal and external communications campaigns for Samaritan initiatives, counsel to organization leadership, social media and website content management, relationships with external partners and community involvement. He has been in public relationsContinue reading “New Chapter APR: Ian Rollins, APR”

Steps to Inform your Communication Plan for Rural Oregon: Focus on Physical Distance, Internet Access, Service Availability   

By Michelle Walch What challenges and opportunities do PR professionals face in rural communities? The demographics are quite different compared to urban centers. Rural communities often don’t have good internet access, (although that is slowly changing). Physical distance figures into daily lives. Services (school, health care, etc.) are often limited. How do these factors affectContinue reading “Steps to Inform your Communication Plan for Rural Oregon: Focus on Physical Distance, Internet Access, Service Availability   “

Recovery takes time, but it happens

Written by Brad Hilliard, APR, President of PRSA Oregon PRSA members and fellow communicators, First and foremost, my heart and prayers go out to every one of you who have been forced to evacuate from the disastrous wildfires burning across Oregon and southwest Washington. My hope is that you and all of your loved onesContinue reading “Recovery takes time, but it happens”

Portland communicators mourn passing of KJ McAllister

By Tom Unger, ABC, APR, Fellow PRSA The Portland area communications industry was shocked to learn of the untimely passing of long-time marketing and public relations professional Katherine “KJ” McAllister, who died July 25 at age 72. The announcement was made by her family in an obituary published Aug. 23 in The Oregonian. KJ worked asContinue reading “Portland communicators mourn passing of KJ McAllister”


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