The official blog of PRSA Oregon

Learn about PRSA’s Mentor Match

The chapter has revived its Mentor Match program to provide a resource within our chapter that fosters career growth through mentoring relationships. Chapter members who want to be matched with a mentor should contact Tom Unger, APR, ABC, Fellow PRSA at Chapter members who would like to volunteer to serve as a mentor to othersContinue reading “Learn about PRSA’s Mentor Match”

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Four keys for comms pros to win the trust of senior executives

By Tom Unger, Oregon Chapter Volunteer Coordinator and past chapter president, ABC, APR, Fellow PRSA I had not thought about it much before but when I was asked to speak to a bank’s communications team in Texas recently, I had to reflect on my career and the four regional presidents I served. The Texas bankersContinue reading Four keys for comms pros to win the trust of senior executives

Helping educate future APRs

Did you know we have an education fund for public relations professionals who are seeking their Accreditation in Public Relations (APR). The certification helps professionals build on their degrees and keep current on today’s best practices and applications in the ever-evolving communications world. If you’re interested in making a donation email You can alsoContinue reading “Helping educate future APRs”

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Say thank you to a colleague or mentor,
nominate them for an Award of

You have the opportunity to honor and celebrate the achievements and efforts of your fellow members of PRSA Oregon. The annual Awards of Distinction nomination period is open. Our chapter presents up to four awards annually, commemorating commitment, support, leadership and lifetime achievement. This year the awards will be presented in person at our Communicator’sContinue reading “Say thank you to a colleague or mentor,
nominate them for an Award of

Three PRSSA Students are Shining Stars

The University of Oregon’s School of Journalism and Communications have three new shining stars in local PRSSA leaders Megan Mortensen, Danielle Ng and Ellie Shalvarjian, all who graduated from the UO’s School of Journalism and Communications in mid-June. Megan Mortenson was named the 2022 honoree of the Liz Cawood Award. The award is presented eachContinue reading “Three PRSSA Students are Shining Stars”

Why you should include age in Diversity, Equity, and Inclusion

By Michelle Walch, Walch Communication Aging is one thing everyone experiences. Ageism is the “ism” many of us are likely to experience as we grow older. Age activist and author of This Chair Rocks Ashton Applewhite said it perfectly: “Like racism and sexism, ageism serves a social and economic purpose: to legitimize and sustain inequalitiesContinue reading “Why you should include age in Diversity, Equity, and Inclusion”

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Save the Date! CommCon 2022: Reemerging! and Spotlight Awards

Friday, October 7, 2022 at the Oregon Zoo CommCon 2022: Reemerging! The rumors are correct – we are REEMERGING this fall for a not-to-be-missed Communicators Conference (CommCon) and Spotlight Awards.  And, for the first time, we’ll be celebrating the Spotlight Awards during the conference for one fabulous day that is sure to inspire and re-energizeContinue reading “Save the Date! CommCon 2022: Reemerging! and Spotlight Awards”

The pros and cons of proposed 2022 bylaw changes

Dear PRSA Oregon chapter member, We’re asking you to weigh in on a very important topic this year. Your chapter board of directors has set an online vote of membership to ask you whether the current requirement that chapter presidents be accredited in public relations (APR) should be removed, so that non-APR professionals can serveContinue reading “The pros and cons of proposed 2022 bylaw changes”

April is APR month

Did you know April is APR Month? Each April, PRSA celebrates the credential, shares stories of success from those who have earned their accreditation in public relations, and provides information to members who may be interested in pursuing their own APR or APR+M. Check out these resources: A new APR website and brochure featuring information on the benefits ofContinue reading “April is APR month”

Upcoming Event: Storytelling with Data and Analytics

Want to explore the creative elements of data and analytics, including how to best present research in a developed narrative for your audience? Join us April 15 for Storytelling with Data and Analytics: The Creative Aspects of Research from noon to 1 p.m., PDT. Register in advance. We’ll look at how to tell a storyContinue reading “Upcoming Event: Storytelling with Data and Analytics”

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The false binary of internal vs. external communications

By Lori Friedman We live in a world where one tweet can quickly transform an “internal” issue into an external one. If there is a wall that separates the internal from the external it is tissue-paper thin. Lately I’ve been wondering if the very idea of external vs. internal communications is a false binary, orContinue reading “The false binary of internal vs. external communications”


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