The official blog of PRSA Oregon

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UO PRSSA Students Recognized for Ewan/Cawood Awards

f America (PRSSA) – students in the UO School of Journalism and Communication (SOJC) – were recognized for outstanding achievement in public relations at the SOJC annual awards event held online Wednesday, June 9.


How to Make the Case for Planning and Fire-proof Your CEO for Crisis Response

Join us from 12-1 p.m. PDT on Friday, June 18 for “How to Make the Case for Planning and Fire-proof Your CEO for Crisis Response,” as part of the Communicators Conference! Shannon McCarthy Berg, APR, will reveal a new strategy for making the case for planning that is built on a single principle: know your audience. She will talk about ditching communicator speak in favor of language that unlocks the interest of leaders.

Campaign Case Study: Clean Water Services “Our Water” Consumer Awareness Campaign

Listen to the second part of PRSA Oregon’s two-part podcast series where we break down campaigns submitted to the 2020 Spotlight Awards. This episode we welcome C+C Vice President Jan Kleszynski to talk about the Clean Water Services “Our Water” Consumer Awareness Campaign launched last year.

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Your Personal Wellness Crisis Plan

As public relations professionals, we train for managing a crisis. As we have lived through COVID, I have witnessed you lead in communicating timely, accurate, and essential information to the public, and that information has saved people’s lives. Thank you for all you have done, and we are continuing to do so during this time.Continue reading “Your Personal Wellness Crisis Plan”

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Words Matter

It can be a challenge to know the latest on inclusive language and how to incorporate it into your work. Fortunately, Crystal Borde wrote “Why Educating Employees on Inclusive Language Matters” for PRsay.

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The Art of Change Management

Using the change curve to help identify where you and your team are emotionally can be really helpful. With that information, each team member will feel acknowledged and valued, which will allow you as the leader to successfully lead your team towards the desired future state. 

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Reverse Mentoring Video Series: Sustainability

We start this series by addressing the issue of sustainability. We were inspired by this year’s 51st anniversary of Earth Day, yet realized that “sustainability” extends beyond saving our planet and into other domains of our lives. For example, creating a sustainable work schedule, crafting a multi-year campaign that’s sustainable or creating a sustainable online presence amid a pandemic, which just so happens to be the first video in our series brought to you by Washington State University.

2021 Global State of the Media Report

Cision recently published the 2021 Global State of the Media Report. It gives a look into the current media landscape and provides insights from over 2,700 journalists.

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5 Guideposts to Unsilencing a Company’s DEI Efforts through Accountability and Scheduling

Staying accountable to DEI efforts is possibly the highest way change can be affected, not only internally, but also externally as the movement itself is concerned. By viewing all DEI communications as an accountability tool, communicators will stay well-balanced by promoting the cause, not the company, consequentially making a much larger impact overall.

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Crisis plans don’t always cover all your bases

A few years ago, I was asked to examine and comment on an organization’s crisis plan that was very good—for as far as it went. The charity provided goods and services to other charities, for distribution to people in need. The crisis plan covered what would happen in an earthquake, volcanic eruption or similar large-scaleContinue reading “Crisis plans don’t always cover all your bases”


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