COMMCON: Navigating Today’s Issues-Driven Environment: Don’t Just rely On Your Gut, Use Data


We’re operating in an increasingly issues-driven environment. Every week something new pops up. While some issues are bigger than others, and some impact certain industries or companies more than others, communicators are tasked with continually providing expert counsel that is spot-on. But how do you know what’s the right move for your brand and when? How do you develop a path forward when the issue is unprecedented and no best practices exist?

Join Shannon Woods and Rachel Neff from Finn Partners for “Navigating Today’s Issues-Driven Environment: Don’t just rely on your gut, use data” at noon on Friday, September 10, to learn more.

Attendees will learn:

  • How to use data and digital tools to identify when to escalate or weigh-in on an issue
  • How to take a pulse on public sentiment and identify communication gaps
  • Who are the audiences you need to reach, and more.

Shannon uses data and analytics to optimize marketing efforts and demonstrate ROI to clients in the consumer-lifestyle, health, technology and financial services sectors. Shannon has nine years of experience in marketing and communications and has worked with clients such as Dutch Bros, ilani, Qorvo, Vernier Software & Technology, Taco Bell, Hasbro, Neil Lane Diamonds and Portland State University.

Rachel blends her liberal arts background with a data-minded focus to drive results for business-to-business and business-to-consumer clients at Finn Partners. A digital native, Rachel’s expertise includes paid and organic video marketing, search engine marketing (SEM), search engine optimization (SEO), social media optimization (SMO), content strategy, crisis communications and paid social media buying experience. Her client experience includes Cetera Financial Group, Grass Seed USA, GT Independence, Hue Noir, the International Olive Council, Kodak Alaris, Navex Global, Riverhouse on the Deschutes, Sysco Corporation, T-Mobile and Xerox.

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