Last year, organizations of all sizes had to confront issues that may not have been part of their strategic plans, from the pandemic to natural disaster and civil unrest. As Winston Churchill once famously advised, “Never let a good crisis go to waste.” For corporations, crises can offer opportunities to revisit strategy, refocus vision, and reinforce reputation.
Casey Boggs, president of ReputationUs, a Portland-based reputation management and crisis response firm, joins us for “Resilience Shapes Reputation” at noon on Friday, July 30, as part of the Communicators Conference.
The presentation will offer both recent examples of organizations that RepUs has worked with to enhance and protect their reputations in 2020 and 2021, as well as offer implementable tactics to pursue.
After this session, PRSA Oregon participants will be able to:
- Learn from the crises of 2020 and build a stronger reputation
- Create reputation building and listening campaigns
- Implement a “Reputation Task Force”
- Identify reputation vulnerabilities and opportunities
- Conduct a Reputation Audit
Casey Boggs is a proven, global communications leader specializing in reputation management, internal communications, corporate crisis response, cyber incident response, media relations, lawsuit communication support and fundamental public relations services.