PRSA Oregon is launching a two-part podcast taking a look at campaigns submitted to the Spotlight Awards.
This week, we welcome Prosper Portland’s Senior Communications Coordinator Anne Mangan and Communications & Engagement Manager Shawn Uhlman. They share their Merit Award-winning Small Business Relief Campaign, which was launched last year at the start of the pandemic.
- Challenges they faced during a pandemic to connect with vulnerable communities,
- How they relied on relationships to successfully reach their target audiences, and
- The outcome of the campaign they launched and what they would have done differently.
LISTEN: Prosper Portland Small Business Relief Fund Campaign