PRSA Oregon’s tale of three cities

Like the flavor-packed middle of a Bunk sandwich – a PDX favorite – bookended by two prominent flavors of their own, the robust market of Portland is flanked by our state legislature in Salem to the south and by a burgeoning waterfront in Vancouver to the north. As a statewide chapter, our PRSA members span the mid-valley and extend beyond the Columbia River, throughout Fisher’s Landing and Shumway and Felida neighborhoods.

Whether you are one of our 232 chapter members who toil in our Silicon Forest; as part of our recreational, sports and apparel industries; in our health care sector; or even among our big agricultural secret: hazelnuts, you have a community in and outside of Portland proper.

Keep an eye out for upcoming events hosted throughout Salem/mid-valley and Vancouver/SW Washington and for a monthly feature series highlighting the great work throughout Oregon and SW Washington in 2020.

Here’s to our neighbors to the south and to our neighbors to the north. Happy 2020!

All the best,

Liz and Jolene, regional co-chairs, SW Washington and Salem/mid-valley

From the President’s Desk

Make the most of your membership: Join in

I have enjoyed 10 years as a PRSA member in Oregon. I have learned a lot from the society and its members, but the absolute #1 lesson I have learned is to simply join in.

I guarantee that I would not be the communicator I am today if I only used my membership for the occasional webinar or conference. By joining in, I have forged amazing relationships and fostered many professional skills that I would not have gotten from just sitting and listening.

We are members because we want to grow as professionals and connect with other communicators. To accomplish that, I invite you to make your professional development a top priority in 2020 by simply joining a committee.

We have opportunities in:

  • Professional Development – Help organize monthly events and/or serve on our Communicators Conference planning team
  • Advancement – Join the DEI committee or help us secure sponsorships
  • Membership – Serve as a buddy for new members or run our mentoring program
  • Communications – Web design, social media, and newsletter opportunities
  • Regional – Help us better reach everyone in the state by serving as lead in your community

We are working hard to make sure every communicator, regardless of location, has access to high quality professional development opportunities. I encourage you to check our newsletter, website, and social channels regularly for learning opportunities, but more importantly, I encourage you to join in.

Take it from my decade of experience. The best decision I ever made for my professional development was to simply join in.  

Don’t hesitate! Join in today!

Brad Hilliard, APR

PRSA Oregon Chapter President

 

PRSA Oregon 2020 Board of Directors Announced

PRSA Oregon Members elected the 2020 Board of Directors.

Board members will meet on January 11 for the annual planning retreat in Salem. 

PRSA Oregon 2020 Officers and Executive Committee:

President: Brad Hilliard, APR
Public Information Officer
Department of Consumer and Business Services

Brad Hilliard is the Public Information Officer for the Oregon Department of Consumer and Business Services, the state’s largest consumer protection agency where he manages communications for the state insurance commissioner and regulator of financial products and services. His public relations career spans 11 years, serving as a public affairs specialist, government relations manager, media relations manager, and public information officer.

He received a Bachelor of Science in Mass Communications from Middle Tennessee State University in 2000.  He reached his goal of living in the Pacific Northwest when he moved from Colorado to Oregon in 2009. 

President-Elect: Judy Asbury, APR
Assistant Dean, Communications and External Relations
Lewis & Clark Law School

Judy Asbury oversees all law school communications and manages the development team at Lewis & Clark Law School. Working closely with the Dean of the law school, Asbury creates communications designed to enhance the school’s reputation, and inspire its alumni to engage and support the school.

Prior to moving to Portland in 2016, Asbury founded the award-winning communications agency Smith Asbury Inc. in the greater Los Angeles area and managed its success for 20+ years. Asbury and her firm were recognized for strategic counsel and creative campaigns for a variety of clients in higher education, healthcare, financial, law, business, and nonprofits.

In 2012, Asbury focused on serving higher educational institutions, notably for Caltech and the University of La Verne.  

Secretary: Meghan Gardner, MA 
Vice President, PR
Matter, Inc.

As head of the Portland office for Matter, Meghan brings both an eye for detail and clarity of strategic vision to every client program. Her media relations, C-suite communications counsel, and messaging strategy skills have delivered exceptional results for brands from Netflix and Nordstrom to Avid Technologies, Acme Packets (now part of Oracle), Eli Lilly and Company, and the Business Roundtable. Here in Oregon, she oversees a team of 15 servicing clients in a variety of industries, including B2B technology, information security, financial services, manufacturing, food and beverage, consumer services, and marketing technology.

 Meghan’s career spans two decades, two continents, and both U.S. coasts. Her yoga mat comes with her everywhere she goes. And at last count, Meghan owned five library cards. She lives in Southeast Portland with her husband, daughter, and wirehaired pointing griffon (a very fine name for a very goofy dog).

Treasurer: Taraneh Fultz, APR
Integrated Marketing Programs Manager
Cambia Health Solutions

Taraneh Fultz, APR, is a fifth-generation San Franciscan (and Giants fan) who loves PR, hates the snow and makes the best baklava – ever.

Currently, she serves as integrated marketing programs manager at Cambia Health Solutions. Previous positions with the organization include field marketing analyst and senior field marketing analyst. Taraneh also chairs Cambia’s employee resource group for female employees, the Women’s Employee Leadership Lab (WELL). Her contributions have resulted in features in Portland Monthly and awards from Forbes, the Portland Business Alliance and Mogul.

Taraneh is accredited in public relations by the Universal Accreditation Board, has a bachelor’s degree in journalism and public relations from the University of Oregon and a certificate in project management from Portland State University. In 2007, she was awarded the Public Relations Society of America (PRSA) Portland Metro Chapter’s New Professional of the Year, and a decade later, she received the PRSA Oregon Chapter’s Olga M. Haley Mentorship Award. She has held board positions with PRSA and the American Marketing Association, including as (the first millennial) board chair of PRSA’s Portland Metro Chapter and PRSA’s North Pacific District.

Taraneh lives in Southeast Portland with her family and is a founding member of the Ambassador Board of Albertina Kerr, Oregon’s oldest non-profit. Find her on Twitter and Instagram @taranehfultz.

Immediate Past President: Julie Reed, M.S., APR
Community Benefit Strategist
Legacy Health

Julie Reed is a communications strategist and leader with experience working with government, healthcare and non-profit organizations. Reed serves as a Community Benefit Strategist for Legacy Health, Oregon’s largest locally owned nonprofit health system where she manages development and implementation strategies for community health improvement.  Previously she served as Public and Community Relations Consultant for Legacy Health where she managed communications and public relations projects, media relations and served as Legacy’s public information officer. Reed previously worked for Metro as a business strategy and public affairs manager. She serves on Franklin High School’s Parent Teacher Student Advisory Council and previously served on the boards of Gresham Area Chamber of Commerce and Children First for Oregon.

A native Oregonian, Reed holds a master’s degree in leadership from Capella University, a bachelor’s degree in communications, and is accredited in public relations from Public Relations Society of America.

Directors:

Professional Development Co-Chair: Heather Back, MBA
Communications and Policy
Metro

Heather Back is a get-it-done gal with experience in cause marketing, corporate social responsibility, stakeholder engagement, and corporate communications in for-profit, nonprofit and government settings. She manages communications and policy development for Metro’s Visitor Venues — the Oregon Convention Center, Portland Centers for the Arts, Portland Expo Center and the Oregon Zoo – building awareness of their significant economic return for the region from hosting conventions, exhibits and events that draw visitors and tourism dollars into the community. Back assists with development of strategic business opportunities, government and community affairs as well as media and public

relations efforts. Travel and tourism is a deep passion of hers, having also been a publisher for visitor bureaus for Portland Monthly and San Diego Magazines. Her experience and passion provides the public-private partnership background needed to ensure the Metro portfolio of venues thrive in supporting conservation, business incubation, and cultural richness to Oregon while also bringing vast economic benefits and job opportunities to the region.

Professional Development Co-Chair: Kyra Phelps
Marketing and Events Coordinator
Humane Society for Southwest Washington (HSSW)

Along with her love for animals, Kyra’s passions include making a difference in the community through marketing and fundraising. She coordinates and plans the HSSW’s main fundraising events, Walk/Run for the Animals and their annual Dinner/Auction. She has five years of marketing and communication experience, including social media, email marketing, graphic design, online fundraising, event planning, and creating promotional plans. Kyra is excited to bring these skills to PRSA Oregon’s chapter. 

Kyra is a graduate of Eastern Washington University with a MS in Communication Studies and BA in Visual Communication Design. She and her husband recently relocated back to Vancouver after spending a few years in Georgia, where she worked at another humane society as the marketing manager. In her spare time, Kyra loves to travel and spend time with her family and friends.

Membership Co-Chair: Shawn Patrick Floss
Corporate Communications Manager
KinderCare Education

As Simon Sinek says, “start with why.” Part of Shawn’s focus as a corporate communications manager for KinderCare Education is explaining the why for executive leadership and sharing internal messaging with nearly 36,000 employees nationwide. Shawn’s passion for the craft takes him across the country each year as he works closely with the executive national board for PRSA’s Employee Communications section. 

 You can usually find him running long distances through Portland streets or hiking and golfing throughout Oregon.

Membership Co-Chair: Eric Johnson
Public Relations Coordinator, 
Explore Lincoln City

As the PR Coordinator for Explore Lincoln City, Eric has written successful pitches that have been featured in USA Today, Smithsonian.com, Men's Journal and Forbes. Eric has spent his career in the destination marketing industry and is a Travel Oregon award-winning professional.

Born and raised on the Oregon Coast, Eric is proud to call Lincoln City home for the
last 5 years. Eric has a bachelor’s degree in Marketing and an MBA from Oregon
State University. When he is not busy spreading the good word of Lincoln City, Eric
is also the Public Information Officer for the Devil’s Lake Water Improvement District, where his PR expertise has contributed to improving the lake’s health. Eric is a PRSA-Oregon member in good standing and is currently pursuing his Accreditation in Public Relations (APR). On his rare days off, Eric enjoys running, hiking, reading and enjoying a micro-brew with friends and family.

Communications Co-Chair: Gina Williams, MS
Communications Strategist, Freelance Journalist
Carpe Verbum/Carpe Lumen Communications 

Gina Williams is a Portland-based marketing communications strategist, publicist and freelance journalist. She owns Carpe Verbum/Carpe Lumen Communications. Her clients include a creative focus camera lens manufacturer, the Siena International Photography Festival in Siena, Italy, and others. As a journalist, she focuses on photography and photographers internationally, as well as arts, culture, and travel.

Williams holds a master’s degree in strategic communication from the University of Oregon and a bachelor’s degree in journalism from the University of Oregon. She has served as PRSA Oregon board secretary and volunteer as Co-Chair and website support for the PRSA Oregon Communications Committee.

Communications Co-Chair: Christine Tully, MA
Senior Content Producer
Oregon Health and Science University Foundation

Christine Tully is a storyteller with a mission, and seeks out, crafts and shares the incredible stories of OHSU and Doernbecher Children’s Hospital. She brings five years of writing and communications experience, including feature writing, social media, email marketing, project management and photography.

Previously, she worked at AAA Oregon/Idaho as the digital marketing specialist. Over one year
ago, she moved to Portland from her hometown of Spokane, Washington, where she worked as the publications editor and content specialist at Eastern Washington University.

She recently earned her master’s degree in strategic communication from Washington State University. In her spare time, she loves to hike, explore Portland, and spend time with family and friends.

Advancement Co-Chair: Jaimee L. Fox, MA, APR 

HR Communications Manager, Multnomah County Health Department
Board of Directors, PRSA Oregon 

Fox’s professional experience ranges from community service and public speaking to government and the nonprofit sector. As a versatile PR professional, Fox has progressive experience developing strategies that drive objectives and align with company values.

A native Oregonian, Fox received her bachelor’s degree in communications with a minor in political science and global studies from Washington State University and a master’s degree in public relations from Michigan State University.

 

 

 

Advancement Co-Chair: Dianne Danowski Smith, APR, Fellow PRSA
Publix Northwest

Dianne is a longtime PRSA devotee. In 2017, she was awarded the National Public Relations Society of America (PRSA) Paul Lund Award for Public Service; the PRSA North Pacific District Practitioner of the Year and the PRSA Oregon Ron Schmidt Community Involvement Award. She’s an experienced leader with a history of working in public relations, public affairs and communications and skilled in corporate communications, executive coaching, crisis management, nonprofit organizations, media advocacy, and social media strategy. She holds a bachelor’s degree from University of Oregon and certificate in E-Commerce and Marketing from Portland State University.

 

 

Regional Co-Chair: Jolene Kelly
Public Information Officer
Marion County, Oregon

Jolene Kelley has worked in local government for more than 20 years and currently serves as the Public Information Officer for the Marion County Board of Commissioners in Salem, Oregon. Her government experience includes office administration, public works, and public safety including serving as a 9-1-1 director.

As a one person shop, Jolene currently manages countywide communications efforts including media relations, social media, employee communications, public outreach, and constituent services. During her career with Marion County, Jolene has overseen the implementation of an annual report, website redesign, countywide e-newsletter program, and a customer relationship management system. She has been a member of PRSA since 2013 and is working toward her public relations accreditation. Jolene and her husband have three grown children and share their home with four rescue dogs and two rescue cats. They all agree the Chihuahua is in charge.

Regional Co-Chair: Elizabeth (Liz) Candello, Ph.D.

Integrated Strategic Communication
Edward R. Murrow College of Communication
Washington State University

Elizabeth Candello, Ph.D., Arizona State University, is a clinical assistant professor at The Edward R. Murrow College of Communication in Vancouver, WA. She has nearly a decade of experience in the communication and technology industries in the Seattle, Austin and Phoenix media markets, working with various clients, including Microsoft, U.S. Chamber of Commerce, Washington Dairy Initiative and the Western Climate Initiative. Her research examines how organizations use relationships to influence health behaviors and how knowledge is produced and co-created among low-income populations. Her work includes the examination of social support and collaboration within organizations; cultural identification and minority representations; and service use among those who live below the federal poverty level. She is the founder of Aisle10.org, an organization that provides non-food items to those eligible for SNAP.

Assembly Delegate: Dave Thompson, APR
Former Public Information Officer and Supervisor (Retired)
Oregon Department of Transportation

Dave Thompson, APR spent 20 years as a TV News reporter/producer/anchor and then 20 more as a public relations executive and spokesperson for a variety of companies and industries, including Director of Corporate Communications for a pre-IPO angel-invested startup and Public Information Officer and supervisor for the Oregon Department of Transportation.

Dave specializes in strategic planning, crisis communications planning and media interview coaching. Dave has presented his series of classes on how to be interviewed to hundreds of people, including four PRSA, IABC or IAP2 chapters, three national conferences and half a dozen government agencies. Dave has provided media training to Oregon’s state executive leadership training program for most of the past decade. Dave has also co-taught FEMA’s G-290/291 Basic PIO three-day course to about 1,000 government communicators over the last ten years.

Assembly Delegate: Lise Harwin, APR
Employee Communications Manager 
Port of Portland & Portland International Airport

For 17 years, Lise Harwin made a career in media relations — pitching organizational stories ranging from life-saving at a Level 1 trauma hospital to life-affirming at the American Red Cross to life-changing in higher education. Now she’s turned her corporate raconteuring and social media savvy inward, transitioning to employee engagement and communication for the Port of Portland and PDX, America’s Best Airport. Lise most recently served as VP of Communications for PRSA’s Employee Communications section and has presented several times at the section’s annual Connect conference.

 

2020 Board of Directors Highlight: Brad Hilliard, President

Contributed by PRSA Oregon partner Allen Hall PR,
University of Oregon

 

 

A new year always marks a new beginning, an ambition for growth, and an opportunity for change. For us at the PRSA Oregon chapter, a new year also marks the start of a new term for our board of directors.

In 2020, we welcome our new president, Brad Hilliard, for his fourth year serving as a member on the board of directors. Having worked in the field of public relations for a span of 11 years, Hilliard has some notable career highlights, as well as personal plans for leading our chapter in another year of success.

A Passion for Public Relations

Hilliard took an early interest in public relations while attending Middle Tennessee State University, located in his home state, to earn his Bachelor of Science degree in mass communication. After taking an Intro to Public Relations course, the rest was history. His newfound interest led to three separate internships, all of which he completed while earning his degree. The knowledge and experience gained through both coursework and various internships allowed him to land his first paying public relations job at State Farm, where he worked for 17 years.

It was during his time at State Farm that he also met his wife, a Texas native, who joined him on a multi-state move around the U.S. for both of their careers from Michigan to Colorado.

The Power of PRSA

When Hillard was presented with the opportunity to move to Phoenix, Arizona, he found himself looking for a new job—knowing that he and his wife always wanted to end up in the Pacific Northwest. He utilized his resources by reaching out to the PRSA community to begin his job hunt. A friend of Hilliard, who was also a fellow PRSA member, introduced him to Oregon Department of Consumer and Business Services’ communications director. Soon after setting up an informational interview, he was presented with the opportunity to begin his career with the department.

“It was an ideal opportunity, and proof that the PRSA community you build will be there when you need it most,” Hilliard said.

Hilliard currently lives in Salem, Oregon, where he serves as the Oregon Department of Consumer and Business Services’ public information officer. Although he has only been with the department for two years, he has helped prepare the state’s insurance commissioner to testify before the Federal Ways and Means Committee and introduced one of the nation’s first prescription drug price transparency programs.

Future Vision

Given the significant change that came with three chapters combining into one, Hilliard is hopeful about continuing the success that has come from this ambitious merge. The largest goal of 2020 is for the board of directors to “Hit their SPOT”:

“As a volunteer board, we will keep our work simple but impactful. We will continue to find ways to efficiently complete our most important tasks.

We will be precise. This means focusing on exactly what our members need and expect. 

We will be organized. We will clearly state our intentions, continue to improve our processes, and leave the chapter, like this year’s board is doing for us, in a better place than we received it.

Finally, we will be timely. We will help the chapter thrive by providing timely professional development, networking, and advancement opportunities for all our members.”

He continues, “This organization has meant a lot to me and I am honored to give back. We will take all that we have learned and built in recent years to continue building a great chapter for all of our members in 2020. I am excited to go on this journey and hope that our professionals and students are ready to, like former President Barbara Kerr said, not just join, join in.”

_________________________________________________________________________

To our 2019 Board of Directors, thank you for a year of service and dedication to our chapter.

To our new 2020 Board of Directors, we welcome your service at the start of another decade of helping our PRSA Oregon chapter succeed.