The PRSA Code of Ethics

Public relations professionals practice our craft guided by a carefully crafted code of ethics. This code is designed to ensure that our work fairly, accurately and intentionally serves both our employing organization and the public we wish to reach.

As public relations professionals, we are:

  • expected to conduct our affairs openly and honestly,
  • and in the best interest of those who are impacted by the actions of our clients or employer;
  • tasked with protecting the public interest, and with advocating for our profession;
  • responsible for how our actions are perceived, how we address those perceptions and meet expectations, and how we also act in the public interest.

These are constant ethically and professional challenges we address throughout every stage of our careers.

PRSA’s Board of Ethics and Professional Standards released the 20th Ethical Standards Advisory ESA-20 (September 2015) focused on Ethics and Social Media.

You can find great case studies about ethical problems and solutions in the national resource library and see the full list of ethics resources on the national PRSA web site.

As your local PRSA ethics officer, Kathy Hubbell, APR, Fellow PRSA, is available for any questions large or small, and will help you think through any given situation – in complete confidentiality. There is hardly a day that goes by that we aren’t called upon to make ethical decisions, or think through the ethical consequences of our words and actions. It may be something as simple as giving fair attribution under the Fair Use Doctrine of Copyright Law; or as large as the all-too-human desire to withhold information in the heat of a crisis. It is more imperative than ever that we are known for our honesty, accountability and willingness to be transparent.

Contact Kathy at ethics@prsaoregon.org.