2017 Spotlight Award Winners!

Award of Distinction

  • New Professional Award of Excellence: Nicole Early
  • Ron Schmidt Community Involvement Award: Dianne Danowski-Smith, APR, Fellow PRSA
  • Olga M. Haley Award Mentorship Award: Taraneh Fultz, APR
  • William W. Marsh Lifetime Achievement Award: John Mitchell, APR, Fellow PRSA

Spotlight Award

  • Public Service
    Ignite Your Neighbors in Wildfire Prevention
    State Farm
    Brad Hilliard, APR, Media Specialist; Daniel Losk, Community Specialist
    State Farm Public Affairs
  • Media/Blogger Relsations
    Helping HEALTHWORKS tell the story of the business of healthcare
    CMD
    Kathleen Jonila; Ashley Brown, APR; Gary Rubin, APR; Colby Reade, APR
  • Media/Blogger Relations
    National Manufacturing Day with the U.S. Secretary of Commerce
    Coates Kokes
    Lance Heisler / Coates Kokes Oregon Manufacturing Extension Partnership (OMEP) National Manufacturing Day with the U.S. Secretary of Commerce Sue Van Brocklin / Coates Kokes Oregon Manufacturing Extension Partnership (OMEP) National Manufacturing Day with the U.S. Secretary of Commerce Receiving the award: Lance Heisler and Sue Van Brocklin
  • Media/Blogger Relations
    JELD-WEN Connecting with Klamath Falls
    CMD
    Jim Parello; Kelli Hopp; Stefanie Week; Colby Reade, APR
  • Social Media/Digital Communications
    Supporting Tourism To Oregon’s Mt. Hood Territory In Targeted Communities
    Lawrence PR
  • Webcasts
    A TV Camera in Your Pocket: Going Live with the Portland Clinic
    CMD
    Gary Rubin, APR, and Clarissa Fong, CMD earned media; Erica Zabudsky, The Portland Clinic
  • Creative Tactic
    Summer of Color Brightens Moods, Relieves Stress 
    CMD
    Gary Rubin, APR; Clarissa Fong; Erica Zabudsky
  • Event or Observance           
    Michael Jordan’s Steak House and Line & Lure Seafood Kitchen and Tap at ilani Casino Resort
    A.wordsmith\
  • Event or Observance
    Celebrating 20 Years of Tobacco Prevention in Oregon
    Coates Kokes
    Lance Heisler / Coates Kokes Oregon Health Authority – TPEP Celebrating 20 Years of Tobacco Prevention in Oregon Sue Van Brocklin / Coates Kokes Oregon Health Authority – TPEP Celebrating 20 Years of Tobacco Prevention in Oregon Receiving the award: Lance Heisler and Sue Van Brocklin
  • Integrated Communications
    Cadet Manufacturing Sold to Ireland-Based Glen Dimplex Group – A communication initiative emphasizing “business as usual” at the Vancouver headquarters
    Amico Public Relations
  • Printed Communication
    Spirit Magazine: Making History
    Sisters of St. Mary Oregon Ministries Oregon
  • Global Communications
    Mesosphere Enters World Stage as World Economic Forum Technology Pioneer
    Edelman
    Mesosphere and Edelman: Gary Grossman and Taylor Long
  • The Beaver Caucus: Raising Awareness of The Beaver Caucus with Key Alumni Audiences
    Quinn Thomas + Oregon State University Foundation
  • Editorial/Op-Ed Column
    Association Oregon Industries: Securing editorial support to pass a comprehensive transportation funding package
    Quinn Thomas + Association Oregon Industries
  • Event or Observance             
    LANE and Pernod Ricard: The Lillet Pop-up Summer Style Series
    LANE and Pernod Ricard
  • Event or Observance           
    A Rip City Salute to Oregon’s Olympians and Paralympians
    Portland Trailblazers
    Michael Lewellen, Vice President of Corporate Communications and Public Engagement, Portland Trail Blazers; Hilary Gorlin, Corporate Communications Specialist, Portland Trail Blazers
  • Public Service
    Salem Fire Foundation CPR/AED Training Program for Students
    Van Natta Public Relations
  • Marketing Consumer Product or Service
    Introducing New Audiences to Portland’s Growing Cycling Studio
    Lawrence PR
  • Marketing Business to Business
    Campaign Launch of Technology & Digital Offerings
    A.wordsmith for North Highland Worldwide Consulting: Campaign Launch of Technology & Digital Offerings
    A.wordsmith
  • Media/Blogger Relations
    Earned Media Teaches ABCs of Special Education Law
    Amico Public Relations
    Amico Public Relations and Wiscarson Law
  • Social Media/Digital Communications
    Launching a Brand Voice in Social Media             
    CMD
    Gary Rubin, APR; Colby Reade, APR; Clarissa Fong; Kathleen Jonilla; Ashley Brown, APR
  • Social Media/Digital Communications
    Avangrid Renewables #MegawattMadness Tips off Social Media Engagement
    CMD
    Art Sasse; Greg Fagan; Chris Benware, APR; Gary Rubin, APR

Merit Award

  • Media/Digital Communications
    Welcoming baby Fatemeh
    OHSU
    Kathryn Peck, Lisa McMahan, Tamara Hargens-Bradley, Beth Heinrich
  • Social Media/Digital Communications
    OHSU Guest House Campaign
    OHSU
    Kathryn Peck, Lisa McMahan, Jennette Zarko, Kate Rigall, Jennifer Amie, Heather McLendon
  • Media/Blogger Relations
    Relations Smart Catch Sustainable Seafood Program
    Jan Kleszynski
  • PSA
    Salem Fire Foundation’s Whose Life Will You Save Today?
    Allied Video Productions
  • Multicultural Public Relations
    Creating National Exposure for Portland Japanese Garden’s $33.5M Cultural Village Expansion
    Lawrence PR
  • Social Media/Digital Communications
    Winter Is Coming: Showcasing Portland in Slideshow Videos of Facebook
    Travel Portland and Edelman: Hannah Kang, Jordan Curtis, Cody Karlin
  • PSA
    Be a Hero to a Wish Child
    Make-A-Wish
    Tracey Lam, APR, Make-A-Wish OregonPaul Stoos, Broadway Bridge Productions; Curtis Shaw, Michaels Wilder Agency
  • Event or Observance
    Seeing Our Police Officers in a New Way: Breakfast with the Chief
    Van Natta Public Relations
  • Video Program
    Wacom – Show and Tell: Back to School with Video Trends
    CMD 
    Melissa Ashcraft, Wacom; Stefanie Week, CMD
  • Media/Blogger Relations
    A.wordsmith for iFLY – Beyond the Bucket List: iFLY West Coast Summer Influencer Campaign
    A.wordsmith
  • New Professional Award of Excellence

    The award is presented to a professional who has demonstrated his or her commitment to advancing public relations through career achievements, volunteerism, and the highest standards of professionalism.

  • Ron Schmidt Community Involvement Award

    Named for a man who had a regional and national impact on our profession and celebrating its 20th anniversary in 2013, this award may be given to an individual or an organization.

  • William W. Marsh Lifetime Achievement Award

    The William W. Marsh Lifetime Achievement Award reflects the leadership and commitment of its namesake. It honors the lifetime achievement of an outstanding leader in the field of public relations.