The social media ad specialist works closely with the agency’s strategist and account teams to support consumer engagement initiatives on behalf of clients, executing ad strategy and social promotions, and leading reporting efforts and trend monitoring to optimize performance and apply best practices.

Duties and Responsibilities:
• Contributes to creation and execution of digital and social ad strategy, development and analysis
• Leads monthly reporting on community management and ad performance
• Implements digital audits, analyzes results, delivers initial findings and recommends strategies
• Coordinates the development of template apps using agency tools, and monitors and reports to team on performance
• Analyzes metrics across multiple social channels and recommends ways to optimize performance
• Executes research related to social media platform and advertising updates, and new tools and applications
• Audits online campaigns, identifies key findings and recommends approaches
• Works collaboratively in a team environment with a spirit of cooperation

Required Competencies:
• Competence with running Facebook and Instagram ad campaigns in Facebook Ads Manager and Power Editor, as well as experience with the Twitter ads platform
• Understands Facebook Insights, Google Analytics and other analytics platforms
o Partner vendors (couponing, webinars, social monitoring providers, etc.)
• Displays excellent communication skills with coworkers, including the ability to communicate effectively and remain calm and courteous under pressure
• Anticipates client and team needs and offers to help before being asked
• Delivers work on or before deadline
• Spots industry news and trends, and shares with the team
• Supports the team by delivering consistently good work
• Maintains organized and accurate files so team can easily find information
• Regularly contributes content to the agency’s blog and newsletter

Development:
• Asks to do more of the work they are interested in
• Asks questions for better understanding
• Jumps on opportunities to learn about technology updates, research new tools and learn new skills
• Masters technical and tactical activities and strives to understand the strategy behind them
• Strives for accuracy and pays attention to details
• Reaches out to other teams to get a broader understanding of the agency’s work
• Participates in professional development opportunities

Qualifications:
• 2-3 years of relevant work experience in digital and social media marketing with a focus on advertising, preferably in an agency environment
• Direct experience with social advertising, analysis and reporting
• Bachelor’s degree in public relations, communications, journalism, digital media or related field
• Multi-media experience preferred, especially proficiency in design, publishing, web, and audio visual production tools