Meet the 2018 PRSA Oregon Leadership

2017 was an historic year of becoming PRSA Oregon – connecting with and understanding our community so that we can offer more robust programming and regional networking that best serves members across Oregon and Southwest Washington.

Representative Leaders with Geographic Diversity

In accordance with chapter bylaws the 20-person Nominating Committee assembled an outstanding slate of candidates from across the region to lead the future of PRSA Oregon.

This slate represents our members from all over the region, including Aloha, Beaverton, Corvallis, Eugene, Gearhart, Gresham, Lake Oswego, Portland, and Salem, various industries, including nonprofit organizations and foundations, healthcare, government, higher education and PR agencies, eight APRs, five past presidents and one Fellow PRSA, as well as members at every stage of their career from new to seasoned pros.  

Here is the leadership team who will steer PRSA Oregon throughout 2018 as we move from transition to transformation when elected by the chapter membership.

The objective of each role is listed after each position nominee and followed by a statement about what’s important to them next year.

Executive Committee

President & Executive Committee Chair (Officer) Brian Terrett, APR (Portland)

To successfully motivate and lead the PRSA Oregon Chapter and its Board of Directors in fulfilling its stated purpose: advancing the profession of public relations and strengthening and maintaining the highest standards of ethical conduct by all members.

“Somewhere in the state there’s PR pros who feel completely isolated. What I want by the end of next year is I want them to feel supported and feel like they belong to a organization that can address whatever needs they have.”

Secretary/President-Elect & Nominating Committee Co-Chair (Officer) – See FAQ #2 below

To lead all internal operations of the Chapter in order to gather the insight and skills necessary to succeed to the office of President in the next fiscal year; and to keep records of Chapter materials, including a written record of all board meetings, chapter activities, board motions and policy decisions.

Interim Secretary (Officer) Tracey Lam, APR (East Portland)

To lead all internal operations of the Chapter; and to keep records of Chapter materials, including a written record of all board meetings, chapter activities, board motions and policy decisions.

“I’m excited to continue the work of the 2017 board and transition team to develop an even stronger and cohesive operation for our members.”

Treasurer (Officer) Siobhan Taylor (Lake Oswego)

To successfully forecast, budget and monitor the PRSA Oregon revenues and expenses to ensure that the chapter remains viable.

“The most important challenge I will have is being the wise steward our resources in the manner of our current Treasurer Dave Thompson. Dave’s done the heavy lifting, it will be my responsibility to ensure our continued accountability.”

Immediate Past President Colby Reade, APR (Aloha)

To serve as an informational resource to the chapter President and Board of Directors of the PRSA Portland Metro Chapter. The Past President is an ex-officio member of the Board. As Assembly Delegate, to interact with the PRSA Oregon Chapter Board of Directors regarding voting issues at the National Assembly and to make voting recommendations to the chapter Board.

“2017 was a monumental year for PRSA Oregon as we transitioned from three chapters to one. With the initial phase of our transition complete, 2018 will be a critical year. I look forward to helping the board cement new traditions, identify the most efficient ways to connect with members and provide whole new opportunities for professional development.”

Assembly Delegates

To provide leadership and support as well as guidance to the PRSA Oregon Chapter Board of Directors for operational decisions. Our delegate role also includes representation and making make voting recommendations regarding national governance issues at the PRSA Leadership Assembly.

Assembly Delegate #1 – Gail Dundas, APR (Gearhard)

“Having served PRSA as an Assembly Delegate many times in the past, I look forward to stepping back into the arena to ensure equal representation locally and nationally.”

Assembly Delegate #2 Dianne Danowski-Smith, APR, Fellow PRSA (Beaverton)

“Oregon’s PRSA presence is one of the strongest among PRSA chapters around the country. We’ll continue to provide strong and skilled leadership at the national level and strengthen our reputation as a key voice in local, regional and national governance.”

Assembly Delegate #3Julie Manning, APR (Corvallis)

“After 32 years in the profession and as a long-time member of PRSA, I would look forward to reflecting the views of our chapter as an Assembly delegate.”

Directors-at-Large & Committee Chairs

Events DirectorVictoria Wagner (Portland)

To oversee planning of cost-effective and engaging chapter events that align with Chapter goals and strategic plans.

“I’m humbled by the opportunity to create events that will encourage participation from members statewide. My focus is overcoming the challenge of diverse locations and ensuring every member can participate and be involved.”

Membership DirectorSally Ridenour, APR (Salem)

To successfully lead the PRSA Oregon Chapter’s membership retention and growth through a focus on member services, recruitment and relationship building.

“I’m excited to get to know PRSA members, especially new members or soon-to-be new members across the state. With our new statewide chapter, this is a great opportunity to turn the old song ‘Make new friends and keep the old, one is silver and the other gold…’ into reality.”

Service Director & Nominating Committee Co-Chair Casey Boatman (Eugene)

To successfully staff the PRSA Oregon Chapter’s volunteer service needs through a focus on recruiting and retaining an engaged volunteer work force through meaningful service.

“I’ll use my Service Director role to encourage service with PRSA Oregon to talented PR and communication professionals over the next year. An engaged membership is key to the growth and success of our Chapter.”

Advocacy DirectorErin Merz, APR (Portland)

To contribute to public discourse on issues that affect the profession directly and those that impact free and open communications within our community.

“I’m excited to elevate PRSA Oregon’s aptitude for advocacy. In particular affirming our role as a trusted, valued resource and partner in the business community.”

Sponsorship Director Michael Lewellen, APR, ABC (Portland)

To assist the chapter President in all activities necessary to successfully lead the PRSA Oregon Chapter through a focus on attracting and retaining chapter sponsors.

“I look forward to connecting other organizations and corporations with our chapter’s vast network of members, along with the broader communications community, to find mutually beneficial ways to support awareness, resources and engagement.”

Communications DirectorJudy Asbury, APR (Portland)

To successfully lead the PRSA Oregon Chapter’s communication efforts to keep members, prospective members, community members, partners, sponsors, and the media informed of and engaged in Chapter activities and influence.  

“I am excited by our key challenge: to create a web of communications that keep PRSA members throughout the region informed, engaged and feeling part of the chapter, no matter where they live.”

2018 Slate FAQ

  1. How were these candidates selected?

The Nominating Committee was chaired by both President-Elect Julie Williams, APR, and Service Director Taylor Long to best utilize our volunteer talent. The 20-person Nominating Committee was composed of the entire 2017 board and eight members at large giving broader visibility to the process and casting a wider net.

We used a new process for the Nominating Committee this year to “draft” members, aligning the strengths and resources each member has to offer with roles that directly support their professional development goals. All nominees met the qualifications for the role per the job description. We drafted all chapter leadership nominees, as well as all committee roles, from our members talent pool, adding even more value to your membership.

  1. Why is the Secretary/President-Elect role vacant? Why are those roles combined now? And, when will there be a candidate for this position?

The Nominating Committee completed a rigorous search for this role including outreach to six members who were considered qualified candidates, none of which were able to serve at this time.

The roles were combined because the Secretary role has evolved to be point-person on chapter operations, which aligns perfectly to best prepare the President-Elect for the presidency. The two job functions can be completed without adverse effects on the chapter or significant increase in the amount of time required from the Officer. Read the full job description here.

We hope to finalize this role within the new year, so that the board can vote and elect this role per our bylaws as soon as possible. Due to the new status and broader scope of our organization, finding the right fit is critical. We are continuing to explore options and welcome candidates to apply. Until we have a candidate, Tracey Lam, APR, will serve as Interim Secretary, carrying on her 2017 role and transition efforts developing our Policies & Procedures.

  1. How can I vote?

As a member of PRSA Oregon, please cast your vote by completing the electronic ballot.

  1. When does voting end?

Voting will close on Nov. 7, 2017.

  1. When will the results be announced?

The elected slate will be announced on Nov. 8 at the 2017 Annual Membership Meeting & Elections, held virtually via webinar to ensure accessibility to all members. Register directly for the webinar here.

Call to Service

Author: Beverly Brooks

As we’re becoming PRSA Oregon this year, you’ve shared your excitement and ideas. For instance, that “we need to make sure that everyone has a voice at a table” with responsibilities that make a difference for anyone, anywhere. Now, it’s time to consider what you need from your membership next year and how we can help you grow.

We are looking at service differently in 2018.

How will you join in next year? Will you:

  • Volunteer at an event – great way for anyone in community to get to know chapter and our members
  • Offer “self-service” – opportunities for 75-100 people to give back by helping with awards judging or readiness review panels and more
  • Serve on a committee – 20-25 roles for members looking for meaningful networking and skill building
  • Lead the chapter – 12 leadership roles for members seeking strategic planning and management experience that yields significant results

Members say that serving the chapter has helped them get jobs, get connections and get training – and that now extends across all of Oregon and SW Washington.

To ensure all members are considered for service, we are piloting a new model for how we bring our volunteers on board: 1) this summer the Nominating Committee will include the entire board to “draft” their successors and dream teams (like in the NBA), co-chaired by President-Elect Julie Williams, APR, and then 2) this fall/winter everyone will be trained by the Service team, led by Taylor Long.

Reach out to service@prsaoregon.org by July 7 to express your interest in serving with us!