Words from a new APR

“I am so proud!”

Jaimee Mayfield Fox just earned her accreditation in Public Relations from the Universal Accreditation Board.   

“It’s all worth it,” she says. “You have to believe in yourself. But you also have to put in the work.”

Jaimee is Multnomah County Health Department’s HR Communications Manager. She started as a county communications specialist in 2011. She began her work toward the APR in 2016. It’s less than a year-long program if you can devote the time. But Jaimee had a few interruptions along the way. She got married, bought a new home, and got a promotion.

“Ask yourself: Do you really want this?” she advises. “Life will try to get in the way if you drag it out. Put in the effort.”

 

Jaimee had support from the PRSA-Oregon coaches, who guided, advised and pushed her to the end. And she had crucial support from home and work.

“I couldn’t have done it without the support of my boss,” Jaimee said. “And my husband Jamal encouraged and helped me to stay focused. He continually told me, ‘You got this.’”

Jaimee’s husband Jamal Fox is property and business development manager for the city of Portland Bureau of Parks and Recreation.

Jaimee has some advice for those of you contemplating earning your accreditation.

“Take advantage of the resources the chapter offers you,” she says. “Find your study style. Make sure you know and understand how you learn. You have to study like you’re going to apply it to a real-life scenario.”

Jaimee says the computer test was hard, but not impossible.

“I was careful to make sure I stayed within time. ‘Keep going,’ I told myself. I was tired! But I just took a deep breath, and said, ‘What will be, will be.’”

She passed easily. Despite the time it took, the delays along the way and the amount of hard work, Jaimee insists the APR is worth the effort.

“This has been both a personal and professional goal,” she says. “Even going through the process was valuable. Once you apply this process, all of a sudden it makes sense.”

Your success in any field is dependent on remaining relevant, motivated and imaginative. The Accreditation in Public Relations credential certifies your professionalism and principles. And it positions you as a leader in the competitive field of public relations. The process of earning your APR exposes you to today’s cutting‐edge strategies and practices; it helps you assess your skills to identify strengths and opportunities for growth; it demonstrates your personal and professional commitment to excellence; and it provides the tools you need to distinguish yourself in this field.

“It’s exciting to use my new learning,” Jaimee says. “I have to calm myself down at work! Once you get to the other side it’s so rewarding.”

—Dave Thompson, APR, former chapter president