2018 Annual Membership Meeting Recap

Annual Membership Meeting & Elections Goes Virtual

On Nov. 8, 2017, PRSA Oregon hosted its first annual membership meeting and election results via webinar to celebrate this founding year’s efforts and next year’s elected leaders with 22 members joining online (of 32 registered attendees).
The 2018 board of directors slate was announced on Oct. 24 and voting was open through Nov. 7 via electronic ballot, 16 days in advance of the annual meeting in accordance with chapter bylaws, during which 48 members voted.
New Board Elected Unanimously
Twenty-two of the 32 registered members for this event cast their vote, forming a majority of annual meeting registrants. All nominations passed unanimously (Note: abstaining was not available on a role-by-role basis).  The election results are announced here.
The electronic voting and virtual meeting was a different format than chapter’s have done in the past and was very well received by the 22 members (+ seven of us in “green room”) who tuned in and engaged via chat throughout the webinar.
Attendee comments include:

Eric Jones: This e-meeting is great! Highlight of the year so far

Sherryll Hoar: Good way to hold a statewide meeting. Thanks.

Andrew Thompson: Great Kimmel reference, Colby.

Kathy Hubbell, APR, Fellow PRSA: This is a great way to hold a meeting!

Andrew Thompson: I’m excited to be a part of this organization. Thanks to the 2017 board for your leadership. Excited for 2018!

Elisa Williams: Great job you guys on this meeting.

During the webinar, presenters from the board reported on the following in addition to recap posts shared on our blog as linked:
  • Welcome & Overview – 2017 President Colby Reade, APR
  • Business Meeting
    • Assembly Report – Assembly Delegate Dianne Danowski-Smith, APR, Fellow PRSA
    • Treasurer’s Report – Treasurer Dave Thompson, APR
    • Membership Report – Membership Director Siobhan Taylor
  • 2017 Transition Accomplishments – 2017 President-Elect Julie Williams, APR, MA
  • Election Results – 2017 President-Elect Julie Williams & Service Director Taylor Long
  • Looking Ahead to 2018 – 2018 President Brian Terrett
  • Q & A – 2017 President Colby Reade, APR
It is not possible to recap in 60 minutes the 3,500+ hours of volunteer efforts contributed this year. Overall, these collective efforts were well represented even as time constraints limited presenter’s from appreciating every person’s and teams’ contributions.
To learn more about reports, accomplishments and plans, review the PowerPoint presentation (Note: large file due to imagery), listen to the the webinar and/or watch the webinar (skip ahead to beginning at 00:26:30) .
Upcoming Service Celebration
We can look forward to celebrating with all volunteers on Dec. 12, 5:30-7 pm, when we gather in the back room of Rogue Brewery & Distillery in NW Portland. Event details will be sent directly to volunteers and up on the website very soon.

Congratulations to our 2017 Volunteer of the Year, Elisa Williams!

In her day job, Elisa Williams is a communications consultant at Oregon Health & Science University with an extensive background in journalism.This year, she’s been instrumental in communicating PRSA Oregon’s transition from three regional chapters into one.

Her dedication to the transition committee and enthusiasm for PRSA Oregon has earned her the title of Volunteer of the Year. Thank you and congratulations, Elisa!

As a side note, if you are curious about ways to get involved with our Chapter, I highly encourage all of you consider volunteering. Just reach out to service@prsaoregon.org and the service committee will be happy to get you involved.

 

PRSA Oregon Celebrates Banner Year

New 300-Member Chapter Marks Completion of Historic Merger, Hosts Two Signature Events to Close out 2017

Portland, Ore. – The Public Relations Society of America (PRSA) is in the midst of a major celebration as it caps off a banner year in the state of Oregon. The nonprofit professional organization dedicated to the growth and advancement of the practice of public relations opted to merge Oregon’s three chapters – Portland, Oregon Capitol and Greater Oregon – into a unified, statewide chapter.

“By merging our chapters from three regional groups into one, statewide organization, it becomes much easier for us to connect and network,” said Colby Reade, APR, PRSA Oregon President. “It also opens up vast opportunities for our organization to offer a much wider range of professional development and skill-building resources to our members.”

The merger is the result of several years of deliberation and collaboration by members from all three chapters. The decision appears to be a success as the organization is enjoying a substantial membership increase year-over-year.

Spotlight Awards Announced

Along with the merger of all of the chapters around the state, PRSA Oregon announced the 2017 recipients of the prestigious Awards of Distinction at this year’s Spotlight Awards Ceremony, held on October 20th at the Willamette Valley Country Club. They include:

Professional Award of Excellence

Nicole Early was selected as the 2017 New Professional Award of Excellence which is presented to a “rising star” who has entered the field of public relations in the past 5 years. The award is presented to a professional who has demonstrated his or her commitment to advancing public relations through career achievements, volunteerism, and the highest standards of professionalism.

North Pacific District PR Practitioner of the year, Paul M. Lund Award for Public Service, Ron Schmidt Community Involvement Award

Dianne Danowski Smith, APR, Fellow, had a very active fall as she was honored with the PRSA North Pacific District’s 2017 PR Practitioner of the Year, and the national Paul M. Lund Award for Public Service along with the PRSA Oregon Ron Schmidt Community Involvement Award.

The Lund Public Service Award honors a PRSA member whose participation as a volunteer in important public activities has increased the common good and reflected credit on the society. The Ron Schmidt Community Involvement award is given to a public relations practitioner who has performed exceptional service to the community, to achieve results that help the greater good.

Olga M. Haley Mentorship Award

Taraneh A. Fultz APR, a current senior field analyst at Cambia Health Solutions, was announced as the winner of the Olga M. Haley Mentorship Award, an award given to a PRSA Oregon Chapter member who demonstrates exceptional mentorship of others as they advance their careers in public relations.

 William W. Match Lifetime Achievement Award

John Mitchell, APR, Fellow PRSA, has been awarded the William W. Marsh Lifetime Achievement Award for 2017. Mitchell, a professor in the University of Oregon School of Journalism and Communications, was given this award because he has invested significantly in developing public relations as a credible profession, accomplishing landmark professional achievements and furthering the goals of PRSA.

For additional details on the event and winner bios, please visit prsaoregon.org.

Communicator’s Conference

Another key highlight of the year was May’s Communicator’s Conference in Portland, Oregon. Drawing hundreds of attendees from around the Pacific Northwest, a variety of speakers, including the University of Oregon, ODOT, Portland Public Schools and REI the conference offered insights on a variety of topics centered on the theme of “Leading Strategies”.

Founding Board Members of PRSA Oregon:

President: Colby Reade, APR

President-Elect: Julie Williams, APR

Treasurer and Chief Financial Officer: Dave Thompson, APR

Secretary and Chief Operations Officer: Tracey Lam, APR

Leadership Assembly Delegate: Dianne Danowski Smith, APR, Fellow PRSA

Leadership Assembly Delegate: John Mitchell, APR, Fellow PRSA

Communications Director: Beverly Brooks

Director of Student Affairs: Megan Donaldson

Director of Service: Taylor Long

Director of Events: Olivia MacKenzie

Sponsorship Director: Amy Ruddy

Director of Membership: Siobhan Taylor

Immediate Past President: Mark Mohammadpour, APR

Immediate Past President: Jill Peters, APR

Immediate Past President: Loralyn Spiro, APR

Annual Meeting

A brand new board of directors will be elected during our 2017 Annual Membership Meeting & Elections held on November 8th, via a webinar. In addition to the elections, current and incoming Chapter leadership will review 2017 highlights including the transition to a statewide chapter, 2018 priorities and hear elections results of the incoming board.

About PRSA Oregon:

The PRSA Oregon chapter, which serves approximately 300 public relations professionals in Oregon and Southwest Washington, supports lifelong professional development and honors excellence in public relations. More than one-fifth of chapter members have earned Accreditation in Public Relations (APR), the profession’s only national post-graduate certification program. The Oregon chapter is led by an all-volunteer board of professionals from across the state. Signature events include the annual Spotlight Awards, honoring excellence in public relations, and the Communicator’s Conference, a professional development event held once a year. The Oregon chapter of the Public Relations Society of America is one of 109 PRSA chapters across the country.

Final Transition Steering Committee Report: October

Finishing Strong

At our final Transition Steering Committee meeting for 2017, we took a few minutes to celebrate the momentum we’ve built. We’ve been so busy working on projects, that I think even we were surprised by everything that our newly formed regional chapter had accomplished when we reflected upon the year.

As the final report of year, let’s take some time to review the details of the journey, directly leading to the plans for next year. This will be a long post, but I think you’ll be reassured and reminded that we apply the same passion and process to running the chapter as we do to our profession.

One-Year Plan Turns Into Two

In March, we had gathered in the same conference room at Make-A-Wish to review all of the commitments and programs grandfathered in by the former chapters, along with all of the transition tasks, that needed to be considered in combining the three local chapters that had served Oregon and SW Washington for the last 60 years.  There were nearly 100.  

At the time, we determined we couldn’t pursue them all this year. We resolved to undertake the transition over two phases in two years and prioritized projects for 2017 that best set up the chapter for success and that would ultimately bring the most value to our members.

Phase One: Nearly Complete

Work on phase one projects is nearly complete.  As we wrap up in November, last steps are to:

  • Back up and redirect the former chapters’ websites to the new PRSA Oregon website;
  • Finalize an inventory of the chapter’s accounts and subscriptions;
  • Complete the updated Policies and Procedures document compilation;
  • Send out chapter pins to founding members who didn’t attend events where they were distributed (please email your address to membership@prsaoregon.org if you need your pin sent to you!);
  • Reconcile final expenses from the former chapters to complete for the final annual income statement and balance sheet of the chapter’s finances;
  • Hold an orientation in November of newly elected board members;
  • And, have a virtual annual membership meeting & elections in November so everyone can attend!
Phase Two in 2018

We’ve also clearly defined what needs to get done next year as part of phase two of the transition. We have a well-documented road map built off our 2017 action plan to share with the incoming board during orientation.

This plan will guide the newly formed Executive Committee that is taking over the transition management and comprises officers, assembly delegates, immediate past president, for 2018 the communications director as well.

This team will take over for the ad hoc Transition Steering Committee from 2017 and the Statewide Governance Committee in 2016 and hold a quarterly call to make decisions and measure progress.

The Transition Phase 2 action plan includes:

  • Strategic priorities summary
  • Proposed schedule and milestones
  • New organizational chart
  • New job descriptions
  • New manuals, along with volunteer and board training
  • Detailed activity and task recommendations
Phase Two: Big Projects

The Executive Committee will oversee six phase two projects in order to complete the smooth transition of three chapters into one chapter that’s built on operational and communications best practices.

The six big projects support the current strategic priorities:

Sustainable Systems

  • Integrated annual budget across programs to ensure cost effectiveness
  • Useful and ethical policies & procedures manual to steer volunteer-run operations
  • Revised bylaws approved by national to reflect the organizational and programming structure

Consummate Communications

  • Comprehensive marketing and communications plan that will include external and internal strategies, including considerations of how to deploy technology to unify members
  • Membership engagement survey to set a baseline for the chapter in 2018 and then enable regular feedback and measurement the “pulse of the membership”

Everybody Connects

  • New database tool for tracking membership engagement and relationship management
Changes, FAQ for 2018

The creation of next year’s priorities, projects and programs were all influenced by our Listening Tour where we learned ideas and input, plus heard concerns and barriers, directly from members.

We’ve integrated as much of our findings into the planning process as feasible for 2018, including these additional changes throughout the year.

January

With all 25 committee members committed, the Service team will provide volunteer orientations.

We will also host a virtual annual membership meeting.

Q: Why another annual meeting so soon?

A: Because currently our bylaws required an “annual meeting” hosted prior to Nov. 30 in order to elect a board, but the membership preferred an annual membership meeting as a “state of the union” to kick off the year. Once switched in 2018, then the next one will be January 2019. Elections will likely remain separate, administered remotely and electronically.

February

To reflect our broad geography, we will host quarterly, in-person board meetings around the region instead of monthly in-person board meetings.

Q: So the board will only meet 4 times?

A: Not quite. The Executive committee (comprising half the board) will meet quarterly and likely remotely,  the board will meet quarterly and in-person, and each of the six program committees (events, membership, service, advocacy, sponsorship, and communications) will meet quarterly and in-person ideally though perhaps more frequently via remote meetings, to make decisions and measure progress. That breaks down to about a monthly meeting and potential travel per board role, which seemed reasonable. Some will have more meetings if they also serve on a subcommittee.

April

We will start the nomination committee process earlier and hold the service draft in June to nominate board members, followed by the service draft in August to nominate committee members.

Q: Why start so soon in the year?

A: The nominating, recruitment and commitment process is a long one. So that board members can be elected prior to the PRSA International Conference, as and if amended in our bylaws, we need to start sooner than July like in the past.

 Phase You: Getting Involved

Throughout the year and during the Listening Tour, we’ve consistently heard how excited members are about the changes, process and progress. Our unofficial motto this year has been: “it takes a village.”

So, how can you help out next year?

  • Host a board meeting at your office
  • Suggest or introduce contacts at a destination venue for CommCon or Spotlights
  • Work with the events team to set up a tour at a local media outlet
  • Volunteer — one-time events, self service, currently open roles (check out our writer opening) or suggest something else!

Those are just a few starter ideas, we’d love to hear more. Please reach out to listening@prsaoregon.org.

Above And Beyond

Personally, I’m very proud of the Transition Steering Committee team:

BeverlyDaveDavid, ElisaJillLilyLoralynMaritzaMarkMeganSiobhan, TaylorTracey, and consultation from Colby and Brian – what we accomplished and the connections we made in the process with so many members around the region.

Instead of monthly conference calls, this team opted to meet in-person every month, offered up their offices to host (with AV and snacks!), and stayed well past the scheduled meeting time every month in order to plan effectively and execute comprehensively because, in their words’, “the work was just too important.”

We knew what an honor it was for the membership to entrust the Transition Steering Committee, in consultation with board, with the mission to smoothly integrate three chapters into one.

We feel confident that this founding year set a strong foundation for future leaders to meet the chapter’s and profession’s needs going forward. Vision 2020, here we come!

Yours in Service,
Julie

Julie Williams, APR, MA
2018 PRSA Oregon President-Elect
Transition Steering Committee Chair
Outreach Task Force Co-Chair

Meet the 2018 PRSA Oregon Leadership

2017 was an historic year of becoming PRSA Oregon – connecting with and understanding our community so that we can offer more robust programming and regional networking that best serves members across Oregon and Southwest Washington.

Representative Leaders with Geographic Diversity

In accordance with chapter bylaws the 20-person Nominating Committee assembled an outstanding slate of candidates from across the region to lead the future of PRSA Oregon.

This slate represents our members from all over the region, including Aloha, Beaverton, Corvallis, Eugene, Gearhart, Gresham, Lake Oswego, Portland, and Salem, various industries, including nonprofit organizations and foundations, healthcare, government, higher education and PR agencies, eight APRs, five past presidents and one Fellow PRSA, as well as members at every stage of their career from new to seasoned pros.  

Here is the leadership team who will steer PRSA Oregon throughout 2018 as we move from transition to transformation when elected by the chapter membership.

The objective of each role is listed after each position nominee and followed by a statement about what’s important to them next year.

Executive Committee

President & Executive Committee Chair (Officer) Brian Terrett, APR (Portland)

To successfully motivate and lead the PRSA Oregon Chapter and its Board of Directors in fulfilling its stated purpose: advancing the profession of public relations and strengthening and maintaining the highest standards of ethical conduct by all members.

“Somewhere in the state there are PR pros who feel completely isolated. What I want by the end of next year is I want them to feel supported and feel like they belong to a organization that can address whatever needs they have.”

Secretary/President-Elect & Nominating Committee Co-Chair (Officer) – See FAQ #2 below

To lead all internal operations of the Chapter in order to gather the insight and skills necessary to succeed to the office of President in the next fiscal year; and to keep records of Chapter materials, including a written record of all board meetings, chapter activities, board motions and policy decisions.

Interim Secretary (Officer) Tracey Lam, APR (East Portland)

To lead all internal operations of the Chapter; and to keep records of Chapter materials, including a written record of all board meetings, chapter activities, board motions and policy decisions.

“I’m excited to continue the work of the 2017 board and transition team to develop an even stronger and cohesive operation for our members.”

Treasurer (Officer) Siobhan Taylor (Lake Oswego)

To successfully forecast, budget and monitor the PRSA Oregon revenues and expenses to ensure that the chapter remains viable.

“The most important challenge I will have is being the wise steward our resources in the manner of our current Treasurer Dave Thompson. Dave’s done the heavy lifting, it will be my responsibility to ensure our continued accountability.”

Immediate Past President Colby Reade, APR (Aloha)

To serve as an informational resource to the chapter President and Board of Directors of the PRSA Portland Metro Chapter. The Past President is an ex-officio member of the Board. As Assembly Delegate, to interact with the PRSA Oregon Chapter Board of Directors regarding voting issues at the National Assembly and to make voting recommendations to the chapter Board.

“2017 was a monumental year for PRSA Oregon as we transitioned from three chapters to one. With the initial phase of our transition complete, 2018 will be a critical year. I look forward to helping the board cement new traditions, identify the most efficient ways to connect with members and provide whole new opportunities for professional development.”

Assembly Delegates

To provide leadership and support as well as guidance to the PRSA Oregon Chapter Board of Directors for operational decisions. Our delegate role also includes representation and making make voting recommendations regarding national governance issues at the PRSA Leadership Assembly.

Assembly Delegate #1 – Gail Dundas, APR (Gearhart)

“Having served PRSA as an Assembly Delegate many times in the past, I look forward to stepping back into the arena to ensure equal representation locally and nationally.”

Assembly Delegate #2 Dianne Danowski-Smith, APR, Fellow PRSA (Beaverton)

“Oregon’s PRSA presence is one of the strongest among PRSA chapters around the country. We’ll continue to provide strong and skilled leadership at the national level and strengthen our reputation as a key voice in local, regional and national governance.”

Assembly Delegate #3Julie Manning, APR (Corvallis)

“After 32 years in the profession and as a long-time member of PRSA, I would look forward to reflecting the views of our chapter as an Assembly delegate.”

 

2018 PRSA Oregon Board of Director Nominees

Click image to see in full screen for better legibility. Roles are also listed in order of display in Organizational Chart for easier navigation.

Directors-at-Large & Committee Chairs

Events DirectorVictoria Wagner (Portland)

To oversee planning of cost-effective and engaging chapter events that align with Chapter goals and strategic plans.

“I’m humbled by the opportunity to create events that will encourage participation from members statewide. My focus is overcoming the challenge of diverse locations and ensuring every member can participate and be involved.”

Membership DirectorSally Ridenour, APR (Salem)

To successfully lead the PRSA Oregon Chapter’s membership retention and growth through a focus on member services, recruitment and relationship building.

“I’m excited to get to know PRSA members, especially new members or soon-to-be new members across the state. With our new statewide chapter, this is a great opportunity to turn the old song ‘Make new friends and keep the old, one is silver and the other gold…’ into reality.”

Service Director & Nominating Committee Co-Chair Casey Boatman (Eugene)

To successfully staff the PRSA Oregon Chapter’s volunteer service needs through a focus on recruiting and retaining an engaged volunteer work force through meaningful service.

“I’ll use my Service Director role to encourage service with PRSA Oregon to talented PR and communication professionals over the next year. An engaged membership is key to the growth and success of our Chapter.”

Advocacy DirectorErin Merz, APR (Portland)

To contribute to public discourse on issues that affect the profession directly and those that impact free and open communications within our community.

“I’m excited to elevate PRSA Oregon’s aptitude for advocacy. In particular affirming our role as a trusted, valued resource and partner in the business community.”

Sponsorship Director Michael Lewellen, APR, ABC (Portland)

To assist the chapter President in all activities necessary to successfully lead the PRSA Oregon Chapter through a focus on attracting and retaining chapter sponsors.

“I look forward to connecting other organizations and corporations with our chapter’s vast network of members, along with the broader communications community, to find mutually beneficial ways to support awareness, resources and engagement.”

Communications DirectorJudy Asbury, APR (Portland)

To successfully lead the PRSA Oregon Chapter’s communication efforts to keep members, prospective members, community members, partners, sponsors, and the media informed of and engaged in Chapter activities and influence.  

“I am excited by our key challenge: to create a web of communications that keep PRSA members throughout the region informed, engaged and feeling part of the chapter, no matter where they live.”

 

2018 Slate FAQ

  1. How were these candidates selected?

The Nominating Committee was chaired by both President-Elect Julie Williams, APR, and Service Director Taylor Long to best utilize our volunteer talent. The 20-person Nominating Committee was composed of the entire 2017 board and eight members at large giving broader visibility to the process and casting a wider net.

We used a new process for the Nominating Committee this year to “draft” members, aligning the strengths and resources each member has to offer with roles that directly support their professional development goals. All nominees met the qualifications for the role per the job description. We drafted all chapter leadership nominees, as well as all committee roles, from our members talent pool, adding even more value to your membership.

  1. Why is the Secretary/President-Elect role vacant? Why are those roles combined now? And, when will there be a candidate for this position?

The Nominating Committee completed a rigorous search for this role including outreach to six members who were considered qualified candidates, none of which were able to serve at this time.

The roles were combined because the Secretary role has evolved to be point-person on chapter operations, which aligns perfectly to best prepare the President-Elect for the presidency. The two job functions can be completed without adverse effects on the chapter or significant increase in the amount of time required from the Officer. Read the full job description here.

We hope to finalize this role within the new year, so that the board can vote and elect this role per our bylaws as soon as possible. Due to the new status and broader scope of our organization, finding the right fit is critical. We are continuing to explore options and welcome candidates to apply. Until we have a candidate, Tracey Lam, APR, will serve as Interim Secretary, carrying on her 2017 role and transition efforts developing our Policies & Procedures.

  1. How can I vote?

As a member of PRSA Oregon, please cast your vote by completing the electronic ballot.

  1. When does voting end?

Voting will close on Nov. 7, 2017.

  1. When will the results be announced?

The elected slate will be announced on Nov. 8 at the 2017 Annual Membership Meeting & Elections, held virtually via webinar to ensure accessibility to all members. Register directly for the webinar here.

Call to Service: PRSA Oregon Copywriter

 

2017 was an historic year of becoming PRSA Oregon – connecting with and understanding our community so that we can offer more robust programming and regional networking that best serves members across Oregon and Southwest Washington.

Now is your opportunity to get involved on a team with a special mission next year: apply to be PRSA Oregon’s resident copywriter for 2018. We’re looking for a talented writer and member who has a passion for helping our profession shine. This role reports to the Communications Director, will develop PRSA Oregon’s “voice” as a statewide organization, and will work closely with the communications committee and chapter leaders to develop a Marketing Communications Plan to guide integrated, eloquent communications.

Read the job description and apply for the role here. Application Deadline is Nov. 1, 2017 at 5:00 p.m. PT.

For any questions regarding the slate, the nomination process or the Copywriter application, please contact service@prsaoregon.org.

PRSA Oregon Shines at 2017 PRSAIcon

PRSA Oregon showed its “Revolutionary Leadership” at this year’s PRSA International Conference (#PRSAIcon), Chapter Leadership Rally (#PRSArally) and National Assembly (#PRSAdelegates) held in Boston, Mass., Oct. 6-10.

Ten PRSA Oregon members attended, two received industry awards, three advocated for members’ rights at Assembly and one networked with chapters from around the country at Rally, showing leadership within the organization, the industry and society. View a photo album on Facebook.

Here’s a recap of the highlights (in order of date):

Leadership & Networking at Rally – Oct. 6

President-Elect Julie Williams, APR, MA, joined representatives from nearly all 100 chapters, including the North Pacific District’s (NPD) 15 chapters from California to Alaska. During the Leadership Rally orientation for chapter leaders, Oregon chapter’s lessons learned from the chapter merger, new models for succession planning, career planning guide and membership engagement were in high demand. Chapter leaders, especially from larger 250-400 member chapters, sought Oregon’s materials, expertise and partnership. Julie made connections for the chapter with national board members and chairs, regional and district leads, along with leaders from Reno, San Francisco, Silicon Valley, New York, Oklahoma City, Illinois, West Palm Beach, Minnesota chapters and more.

Oregon PRSSA Presence – Oct. 6-10

The Public Relations Student Society of America (PRSSA) has 25 chapters at colleges in the North Pacific District. The PRSSA conference was held concurrently, Oct. 6-10, and attended by six board members from the University of Oregon’s (U of O) chapter, led by PRSSA President and Oregon chapter committee member Lily Gordon. President-Elect Julie Williams, along with the students’ adjunct professors John Mitchell and Kelli Matthews, enjoyed seeing the Boston sights with the students and making introductions to PR pros across the country during #PRSAIcon networking events.

Elections & Voting Results at Assembly – Oct. 7

About 300 Assembly Delegates from 100 chapters around the country gathered on Saturday, Oct. 7, to discuss and vote on amendments to the national bylaws as well as hear results of the 2018 Board of Director elections, including Brad Hilliard, APR, serving as Assembly Delegate At-Large next year. Oregon sent President-Elect Julie Williams and two other seasoned delegates.

There was heated debate prior to and during Assembly about Amendments 1703 and 1704, including testimony from PRSA Oregon delegates, Dianne Danowski-Smith, APR, Fellow PRSA and John Mitchell, APR, Fellow PRSA.

The result: upholding all district seats on the National board and rescinding 1704 by the board of directors (fairly unprecedented according to longtime delegates) to many cheers by delegates.

  • Amendment 1701 – APPROVED: Documents the Requirement for District Bylaws to Comply with National Bylaws was approved
  • Amendment 1702A – APPROVED (as amended): Change the term “public relations” to “public relations and communications” was approved
  • Amendment 1703 – NOT APPROVED: Eliminate requirement for District Representation Among Directors on the National Board
  • Amendment 1704 – TABLED: Allow the Board of Directors to Amend Bylaws

Industry Award Honorees – Oct. 8-9

During the PRSAIcon Opening Ceremony on Sunday and the Networking Luncheon on Monday, longtime PRSA members from Oregon were two of four practitioners recognized as industry leaders before thousands of peers and surrounded by their loved ones.

Louis (Lou) Capozzi, APR, Fellow PRSA, received PRSA’s Gold Anvil Award for Lifetime Achievement in Public Relations. Lou is semi-retired in Bend, teaches at U of O and credited the formative relationships that have shaped his career during his acceptance speech.

In addition to this year’s awards from our chapter for service and from the district for practitioner of the year, Dianne Danowski-Smith, received PRSA’s Paul M. Lund Award for Public Service. Dianne spoke about her cancer survival journey’s inspiration for starting a new nonprofit organization to help other patients, all while running her own PR firm in Portland and serving on the Oregon chapter board.

PRSAIcon Professional Development Opportunities – Oct. 8-10

PRSA Oregon member Ann Wylie presented on how to write for mobile reading and members* Lou Capozzi, Dianne Danowski-Smith, Kathy Hubbell, APR, Fellow PRSA, Barbara Kerr, APR, Fellow PRSA, Kelli Matthews, John Mitchell, APR, Fellow PRSA, Sally Ridenour, APR, Tom Unger, APR, ABC, Fellow PRSA, and Julie Williams, attended many of the PRSAIcon keynote sessions and nearly hundred sessions related to the six tracks of industry trending topics: big data & measurement, integrated marketing communications, leadership & management, reputation management, tools & techniques and special interests.

Attendees noted that the sessions were informative, especially the case studies and new tools, though not overwhelmingly “revolutionary.”

Mark Your Calendars – 2018, 2019

Per the last couple years, Leadership Rally, Assembly and PRSAIcon will continue to be consolidated into one event next year and hosted in early October, 2018. The conference will be held in Austin, Texas, and even more exciting for the North Pacific District – it will be in San Diego, Calif. in 2019. As of publication, there was not information available on the PRSA website.

Tip: Travel, accommodations and conference registration are about $3,000. So, start saving up or budgeting for Austin and/or San Diego now!

*Attendance list is to our knowledge. We’d love to hear if anybody else from the chapter was in Boston that we missed.

PRSA Oregon Leadership Announcement

As many of you know, 2017 has been an incredibly busy, but also very successful year. CommCon 2017 was very well received, we piloted several new programs to serve our members, membership is up Year Over Year and we have successfully completed our merger to be one, statewide chapter.

All of that being said, we do have one more significant transition to come: President-Elect Julie Williams has decided to step down from the 2018 presidency at the conclusion of her 2017 president-elect term, so we will be voting in a new nominee as President during the Nov. 8 elections. Julie provides some context around this decision below and announced this news recently live on Facebook. Watch the post from Oct. 13 on our Facebook page.

I want to personally thank you for your continued support of PRSA Oregon. If I can answer any questions or provide any additional clarity, please do not hesitate to reach out.

– Colby Reade, APR, 2017 President, president@prsaoregon.org

Note from Julie Williams, APR

As Colby notes, I will transition out of my role once the new board of directors is officially elected by the Annual Meeting & Elections on Nov. 8. This summer, I joined a small business accelerator program and started launching a new strategy retreat, amongst other products now in the works. As the business expands, I need to focus my passions there. Having to step back is a sad reality for me, though I am extremely confident about where our community is at and where it’s going. This year’s board and Transition Steering Committee has engaged members across the region and we have worked hard to set a strong foundation for the new, merged chapter. It was very clear during Leadership Rally in Boston last week that our chapter (and our district) continues to be a leader amongst our peer chapters with innovative models for engagement, service, and leadership. PRSA Oregon will continue to flourish next year – moving from transition to transformation – especially with our talented and well-trained volunteers who are coming on to lead in 2018. As an engaged member since 2010 and APR since 2014, I will continue to be one of our biggest fans! I hope you will join me in continuing to champion PRSA Oregon and support our new incoming president.

– Julie Williams, APR, 2017 President-Elect, president-elect@prsaoregon.org

Note from Brian Terrett, APR

When I arrived in Portland from Eugene in 2009, I was excited to get to know the members of the PRSA Portland Metro chapter. I joined the PRSA Greater Oregon chapter in 1997 and achieved my APR in 2001. I served in many roles on the chapter leadership team, which culminated with me having the honor of serving as chapter president. PRSA has been an important part of my professional life, providing me with an opportunity to grow my knowledge and skills and develop relationships with professionals around the country. I have been looking for a way to serve again, so when I was asked if I would serve as president of the newly formed statewide chapter, I quickly said yes. I am honored to help carry on the work of consolidation that began under the leadership of Mark, Colby and Julie. For those of you who don’t know me, I am currently the Director of Public & Community Relations for Legacy Health. Prior to this, I worked for PeaceHealth’s Oregon Region, US West and the City of Eugene. I have an MBA and a BA in Journalism. Again, I am honored to serve and look forward to meeting as many of you as possible over the common year.

– Brian S. Terrett, APR, 2018 President Nominee

Please Save-the-Date and join us online for our 2017 Virtual Annual Meeting & Elections on Nov. 8, 2017 at 6 p.m. PST via webinar. More information on registration and webinar access will be provided soon.

 

Taraneh Fultz, APR, Named 2017 Olga M. Haley Mentorship Award Winner

Based on exceptional nominations, the Oregon chapter of the Public Relations Society of America is proud to announce Taraneh A. Fultz APR, as the winner of the Olga M. Haley Mentorship Award.

Inspired by the legendary Olga M. Haley, a public relations professional known for her role as mentor and career guide, this award is given to a PRSA Oregon Chapter member who demonstrates exceptional mentorship and supportiveness of others as they advance their careers in public relations.

“Taraneh Fultz is an incredible mentor because she is an incredible cheerleader,” said Colby Reade, APR, PRSA Oregon President. “In the many years of service to PRSA Oregon, it has been my pleasure to know her, Taraneh never stops rooting for the people around her. Particularly for new professionals, she is constantly looking for ways to help her colleagues develop and grow by offering her wisdom and guidance.”

A current senior field analyst at Cambia Health Solutions, Fultz has over ten years of experience in the public relations field, working in a variety of marketing and communications positions. Her passion for strategic planning is only enhanced by her hunger for a challenge and strong desire to see herself, and those around her, succeed.

“In a world of 140-character tweets and bite-sized content, Taraneh has always taken the time and patience to go deep with her colleagues. She focuses on helping other professionals grow by investing her own time in providing context, background and careful direction to ensure her colleagues are positioned to succeed. Our chapter and our industry are far stronger today because of her contributions,” said Reade.

Fultz will be formally presented with the award at the PRSA Oregon Spotlight Award ceremony on October 20 at the Willamette Valley Country Club. For ceremony and ticket information, please visit prsaoregon.org.

Annual Meeting & Elections

Save the Date!

After a successful merger year, it’s time to elect the 12-member PRSA Oregon Chapter Board of Directors for 2018. Please save-the-date for our 2017 annual meeting held on Nov. 8, 2017, at 6 p.m. from the comfort of your own home or office. You’ll get a chance to hear from current and incoming Chapter leadership about 2017 highlights and our financial status, about 2018 priorities and plans and vote on the incoming board. There will be time for Q&A with the new leadership! Slate will be announced by 10/25 at the latest. More event details and how to register to come.