We provide objective counsel to those we represent. We are accountable for our actions. Part three of our six-part series highlighting the PRSA Code of Ethics principles. By Lee Weinstein Twenty years ago, PR staff weren’t in most of the rooms where C-suite leaders were making important decisions. Today, smart organizations know that to succeed, […]
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By Vicky Hastings, APR @vickyhastings Why is it hard for some organizations to be transparent with media? Honesty is always the best policy, as everyone knows. Not only do consumers prefer brands that are truthful, the PRSA Code of Ethics calls for it. Many of us have faced situations in which an employer or client […]