Prioritizing Your Personal PR by Mary Ann Albright We devote so much time and energy to building and protecting our employer’s reputation that our own personal brand can risk becoming the proverbial cobbler’s children with no shoes. At the recent PRSA North Pacific District conference in Seattle, Nicole Leverich made the case for why it’s […]
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Entries by ginawilliams
We provide objective counsel to those we represent. We are accountable for our actions. Part three of our six-part series highlighting the PRSA Code of Ethics principles. By Lee Weinstein Twenty years ago, PR staff weren’t in most of the rooms where C-suite leaders were making important decisions. Today, smart organizations know that to succeed, […]
By Vicky Hastings, APR @vickyhastings Why is it hard for some organizations to be transparent with media? Honesty is always the best policy, as everyone knows. Not only do consumers prefer brands that are truthful, the PRSA Code of Ethics calls for it. Many of us have faced situations in which an employer or client […]