Entries by ginawilliams

Manage Your Brand! Lessons Learned from the PRSA North Pacific District Conference

Prioritizing Your Personal PR by Mary Ann Albright We devote so much time and energy to building and protecting our employer’s reputation that our own personal brand can risk becoming the proverbial cobbler’s children with no shoes. At the recent PRSA North Pacific District conference in Seattle, Nicole Leverich made the case for why it’s […]

Independence

We provide objective counsel to those we represent. We are accountable for our actions. Part three of our six-part series highlighting the PRSA Code of Ethics principles. By Lee Weinstein Twenty years ago, PR staff weren’t in most of the rooms where C-suite leaders were making important decisions. Today, smart organizations know that to succeed, […]