Entries by dpan

PR Working for You

For April e-news Throughout the year, we will feature local campaigns to showcase the impact that PR has on business and the community. This month, we highlight Quinn Thomas. The Northwest-based company won the 2016 Spotlight Award for Marketing Business to Business for its work in introducing a revolutionary product to the U.S. building community. […]

We’re All Ears: PRSA Statewide Listening Tour Visits Portland

Portland members participated in an energetic brainstorming session on March 14 to explore how PRSA Oregon should evolve now that it’s a statewide chapter. The conversation, moderated by Outreach Committee Co-Chairs Julie Williams, APR, and Siobhan Taylor, focused on two big-picture questions: How are we better as a statewide organization?  What can be done to […]

Words from PRSA Member – Kate Virden

I recently moved back to Oregon after pursuing a Master’s in Public Relations and Corporate Communications at Georgetown University in Washington, D.C. It was an incredible program and experience, but I was more than ready to be reunited with the pacific northwest and friendly people again. The friendliest people I have ever met are part […]

APR: Prepare for Luck

“I believe luck is preparation meeting opportunity. If you hadn’t been prepared when the opportunity came along, you wouldn’t have been ‘lucky.’” — Oprah Winfrey My journey to “lucky” began in 2011 when I managed public relations for Mystic Aquarium in Mystic, Conn. I was responsible for media relations, web content, social media and member […]

PRSA Oregon Merger in Full Swing

If you’ve ever worked at a startup or started a family, you know that the first year is mostly about learning and making decisions to build a foundation for the future. As of Jan. 1, 2017, the three local PRSA chapters in Oregon and Southwest Washington merged to form the PRSA Oregon Chapter, known nationally […]

PR Working for You

Throughout the year, we will feature successful campaigns to showcase the impact that PR has on businesses and the community. This month we highlight C+C’s Better Buildings Challenge campaign, which won the 2016 Spotlight Award for video program. Energy Efficiency Meets Reality Television with Better Buildings Challenge SWAP It’s been called must-watch TV for the […]

Our Ethical Obligations as PR Professionals

“Truth is the foundation of all effective communications.” That’s the opening sentence of PRSA’s excellent rebuke of the term “alternative facts.” As professional communicators, none of us would question that. In these challenging times, it’s worth reviewing a few other basic premises in the PRSA Code of Ethics that guides our profession. Preserve and protect […]