Entries by David Pan

We’re All Ears: PRSA Statewide Listening Tour Visits Eugene

Author: Maritza Rendon To facilitate the transition to PRSA Oregon, chapter officers are visiting the Eugene/Springfield and Salem communities to meet with current and prospective members to hear their needs, concerns and ideas.   On April 4 and 5, Oregon Chapter President-Elect Julie Williams, APR, and Membership Director Siobhan Taylor visited Eugene for morning and […]

PR Working for You

For April e-news Throughout the year, we will feature local campaigns to showcase the impact that PR has on business and the community. This month, we highlight Quinn Thomas. The Northwest-based company won the 2016 Spotlight Award for Marketing Business to Business for its work in introducing a revolutionary product to the U.S. building community. […]

PR Working for You

Throughout the year, we will feature successful campaigns to showcase the impact that PR has on businesses and the community. This month we highlight C+C’s Better Buildings Challenge campaign, which won the 2016 Spotlight Award for video program. Energy Efficiency Meets Reality Television with Better Buildings Challenge SWAP It’s been called must-watch TV for the […]

Our Ethical Obligations as PR Professionals

Author: Kathy Hubbell, APR, M.S., Fellow in PRSA “Truth is the foundation of all effective communications.” That’s the opening sentence of PRSA’s excellent rebuke of the term “alternative facts.” As professional communicators, none of us would question that. In these challenging times, it’s worth reviewing a few other basic premises in the PRSA Code of […]