PRSA Oregon Shines at 2017 PRSAIcon

PRSA Oregon showed its “Revolutionary Leadership” at this year’s PRSA International Conference (#PRSAIcon), Chapter Leadership Rally (#PRSArally) and National Assembly (#PRSAdelegates) held in Boston, Mass., Oct. 6-10.

Ten PRSA Oregon members attended, two received industry awards, three advocated for members’ rights at Assembly and one networked with chapters from around the country at Rally, showing leadership within the organization, the industry and society. View a photo album on Facebook.

Here’s a recap of the highlights (in order of date):

Leadership & Networking at Rally – Oct. 6

President-Elect Julie Williams, APR, MA, joined representatives from nearly all 100 chapters, including the North Pacific District’s (NPD) 15 chapters from California to Alaska. During the Leadership Rally orientation for chapter leaders, Oregon chapter’s lessons learned from the chapter merger, new models for succession planning, career planning guide and membership engagement were in high demand. Chapter leaders, especially from larger 250-400 member chapters, sought Oregon’s materials, expertise and partnership. Julie made connections for the chapter with national board members and chairs, regional and district leads, along with leaders from Reno, San Francisco, Silicon Valley, New York, Oklahoma City, Illinois, West Palm Beach, Minnesota chapters and more.

Oregon PRSSA Presence – Oct. 6-10

The Public Relations Student Society of America (PRSSA) has 25 chapters at colleges in the North Pacific District. The PRSSA conference was held concurrently, Oct. 6-10, and attended by six board members from the University of Oregon’s (U of O) chapter, led by PRSSA President and Oregon chapter committee member Lily Gordon. President-Elect Julie Williams, along with the students’ adjunct professors John Mitchell and Kelli Matthews, enjoyed seeing the Boston sights with the students and making introductions to PR pros across the country during #PRSAIcon networking events.

Elections & Voting Results at Assembly – Oct. 7

About 300 Assembly Delegates from 100 chapters around the country gathered on Saturday, Oct. 7, to discuss and vote on amendments to the national bylaws as well as hear results of the 2018 Board of Director elections, including Brad Hilliard, APR, serving as Assembly Delegate At-Large next year. Oregon sent President-Elect Julie Williams and two other seasoned delegates.

There was heated debate prior to and during Assembly about Amendments 1703 and 1704, including testimony from PRSA Oregon delegates, Dianne Danowski-Smith, APR, Fellow PRSA and John Mitchell, APR, Fellow PRSA.

The result: upholding all district seats on the National board and rescinding 1704 by the board of directors (fairly unprecedented according to longtime delegates) to many cheers by delegates.

  • Amendment 1701 – APPROVED: Documents the Requirement for District Bylaws to Comply with National Bylaws was approved
  • Amendment 1702A – APPROVED (as amended): Change the term “public relations” to “public relations and communications” was approved
  • Amendment 1703 – NOT APPROVED: Eliminate requirement for District Representation Among Directors on the National Board
  • Amendment 1704 – TABLED: Allow the Board of Directors to Amend Bylaws

Industry Award Honorees – Oct. 8-9

During the PRSAIcon Opening Ceremony on Sunday and the Networking Luncheon on Monday, longtime PRSA members from Oregon were two of four practitioners recognized as industry leaders before thousands of peers and surrounded by their loved ones.

Louis (Lou) Capozzi, APR, Fellow PRSA, received PRSA’s Gold Anvil Award for Lifetime Achievement in Public Relations. Lou is semi-retired in Bend, teaches at U of O and credited the formative relationships that have shaped his career during his acceptance speech.

In addition to this year’s awards from our chapter for service and from the district for practitioner of the year, Dianne Danowski-Smith, received PRSA’s Paul M. Lund Award for Public Service. Dianne spoke about her cancer survival journey’s inspiration for starting a new nonprofit organization to help other patients, all while running her own PR firm in Portland and serving on the Oregon chapter board.

PRSAIcon Professional Development Opportunities – Oct. 8-10

PRSA Oregon member Ann Wylie presented on how to write for mobile reading and members* Lou Capozzi, Dianne Danowski-Smith, Kathy Hubbell, APR, Fellow PRSA, Barbara Kerr, APR, Fellow PRSA, Kelli Matthews, John Mitchell, APR, Fellow PRSA, Sally Ridenour, APR, Tom Unger, APR, ABC, Fellow PRSA, and Julie Williams, attended many of the PRSAIcon keynote sessions and nearly hundred sessions related to the six tracks of industry trending topics: big data & measurement, integrated marketing communications, leadership & management, reputation management, tools & techniques and special interests.

Attendees noted that the sessions were informative, especially the case studies and new tools, though not overwhelmingly “revolutionary.”

Mark Your Calendars – 2018, 2019

Per the last couple years, Leadership Rally, Assembly and PRSAIcon will continue to be consolidated into one event next year and hosted in early October, 2018. The conference will be held in Austin, Texas, and even more exciting for the North Pacific District – it will be in San Diego, Calif. in 2019. As of publication, there was not information available on the PRSA website.

Tip: Travel, accommodations and conference registration are about $3,000. So, start saving up or budgeting for Austin and/or San Diego now!

*Attendance list is to our knowledge. We’d love to hear if anybody else from the chapter was in Boston that we missed.

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